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MHA 626 Week 1 Discussion 1 Business and
Strategic Planning FOR MORE CLASSES VISIT
www.mha626mentor.com   Week 1 Discussions To
participate in the following discussions, go to
this week's Discussion link in the left
navigation. Business and Strategic Planning The
business plan of a healthcare organization
describes the purpose of the HCO and lends
structure to its organizational goals. The
strategic plan is used as a directional guide in
other words, how the organization will fulfill
its purpose and put ideas into action. The
strategic plan also prioritizes the
organizations resources as a means to fulfill
the business plan. Simply put, the business plan
is the what, and the strategic plan is the
how.
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MHA 626 Week 1 Discussion 2 Strategic Planning
and Marketing FOR MORE CLASSES VISIT
www.mha626mentor.com   Strategic Planning and
Marketing   Figure 1.1 in the course text
illustrates how various functional plans for a
healthcare organization support the overall
strategic plan.   Figure 1.1 Relationship of
overall strategic plan to business unit plans.
Adapted from Strategic Planning and Marketing in
Healthcare Organizations by R. Stevens and L. S.
Silver, 2015, section 1.2 The Importance of
Strategic Planning and Marketing Strategic
Planning Process Overview. Copyright 2015 by
Bridgepoint
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MHA 626 Week 1 Individual Assignment Vision,
Mission, and Values Statements (Banner Health
Organization) FOR MORE CLASSES VISIT
www.mha626mentor.com   Assignment To complete
the following assignment, go to this week's
Assignment link in the left navigation. Vision,
Mission, and Values Statements  The course is
structured so that each week you will work on
specific segments of your marketing plan for the
Final Project that is due in Week Six. This week
you will choose a specific healthcare
organization (HCO) and begin examining the
products and services found in the HCOs
strategic plan. For this assignment, read Chapter
3 in the course text, which addresses the
importance of the mission.
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MHA 626 Week 1 Individual Assignment Vision,
Mission, and Values Statements (Department of
Defense military medicine) FOR MORE CLASSES
VISIT www.mha626mentor.com   Assignment To
complete the following assignment, go to this
week's Assignment link in the left
navigation. Vision, Mission, and Values
Statements  The course is structured so that each
week you will work on specific segments of your
marketing plan for the Final Project that is due
in Week Six. This week you will choose a specific
healthcare organization (HCO) and begin examining
the products and services found in the HCOs
strategic plan. For this assignment, read Chapter
3 in the course text, which addresses the
importance of the mission
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MHA 626 Week 2 Assignment SWOT Analysis (Banner
Health Organization) FOR MORE CLASSES VISIT
www.mha626mentor.com   Assignment To complete
the following assignment, go to this week's
Assignment link in the left navigation. SWOT
Analysis   This weeks assignment will allow you
to generate content that you will incorporate
into the Market Analysis section of your Final
Project. To prepare for this assignment, read
Chapter 4 of the course text and the article by
Simoneaux and Stroud (2011). You may also want to
review the recommended article by Valentin (2001).
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MHA 626 MENTOR Possible Is Everything/mha626mentor
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MHA 626 Week 2 Assignment SWOT Analysis
(Department of Defense military medicine) FOR
MORE CLASSES VISIT www.mha626mentor.com   Assign
ment To complete the following assignment, go to
this week's Assignment link in the left
navigation. SWOT Analysis   This weeks
assignment will allow you to generate content
that you will incorporate into the Market
Analysis section of your Final Project. To
prepare for this assignment, read Chapter 4 of
the course text and the article by Simoneaux and
Stroud (2011). You may also want to review the
recommended article by Valentin (2001).
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MHA 626 Week 2 Discussion 1 Patient Centered
Marketing FOR MORE CLASSES VISIT
www.mha626mentor.com   Patient-Centered
Marketing   This discussion will allow you to
generate content for your Final Project regarding
your chosen healthcare organizations customers
and demographics. As mentioned in Chapter 7 of
the course text, marketing involves both the
creation and distribution of goods and services
(Stevens, R., Silver, L. S., 2015, section 7.1
What is Marketing, para. 4). Marketing
departments should be concerned with customer
needs and meeting those needs in the market
place. The marketing concept for HCOs, therefore,
is patient-centered. However, marketing concerns
within a HCO should not be focused on patients in
general, but on patients
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MHA 626 Week 2 Discussion 2 Selecting Marketing
Strategies FOR MORE CLASSES VISIT
www.mha626mentor.com   Selecting Marketing
Strategies   This discussion will allow you to
create content for your Final Project regarding
the use of an appropriate marketing strategy.
Marketing strategies provide direction for
marketing efforts that support the goals of the
strategic plan. As described in Chapter 7, there
are three basic marketing strategies Undifferenti
ated Strategy
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MHA 626 Week 3 Assignment The Importance of
Marketable Objectives (Banner Health
Organization) FOR MORE CLASSES VISIT
www.mha626mentor.com   Assignment To complete
the following assignment, go to this week's
Assignment link in the left navigation. The
Importance of Marketable Objectives   This weeks
assignment will provide information regarding
marketable objectives found within the strategic
plan for your chosen HCO. The information can be
applied to the Introduction portion of the
marketing plan for your Final Project. After
reading Chapter 7 and reviewing the strategic
plan of your chosen healthcare organization,
construct a three- to four-page paper in which
you discuss the following
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MHA 626 Week 3 Assignment The Importance of
Marketable Objectives (Department of Defense
military medicine) FOR MORE CLASSES VISIT
www.mha626mentor.com   Assignment To complete
the following assignment, go to this week's
Assignment link in the left navigation. The
Importance of Marketable Objectives   This weeks
assignment will provide information regarding
marketable objectives found within the strategic
plan for your chosen HCO. The information can be
applied to the Introduction portion of the
marketing plan for your Final Project. After
reading Chapter 7 and reviewing the strategic
plan of your chosen healthcare organization,
construct a three- to four-page paper in which
you discuss the following
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MHA 626 Week 3 Discussion 1 Internal and External
Environmental Analyses FOR MORE CLASSES VISIT
www.mha626mentor.com   Internal and External
Environmental Analyses   For this discussion, you
will examine information and data from the SWOT
analysis you conducted in Week Two and learn how
that information and data can be applied to the
Environmental Analysis section of your marketing
plan for the Final Project. To prepare for this
discussion, read Chapter 5 of the course text. It
is also recommended that you review Chapter 4,
which was read last week.
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MHA 626 Week 3 Discussion 2 Examining Market
Research Strategies FOR MORE CLASSES VISIT
www.mha626mentor.com   Examining Market
Research Strategies   For this discussion, you
will examine market research strategies and how
the information gleaned can be applied to the
Marketing Mix section of your Final Project.
Services offered by healthcare organizations are
becoming increasingly diversified regarding
services offered. With this said, health care
organizations rely on market research to
determine their best course of action regarding
time and financial investment.
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MHA 626 Week 4 Assignment Database Marketing
(Banner Health Organization) FOR MORE CLASSES
VISIT www.mha626mentor.com   Assignment To
complete the following assignment, go to this
week's Assignment link in the left
navigation. Database Marketing   This week you
will obtain information on database marketing to
support the Marketing Mix section of your Final
Project. As discussed in Chapter 10 of the course
text, database marketing centers on gathering
customer-based information such as gender, age,
occupation, and lifestyles. As an example, to
better understand the wants and needs of patients
and their families, the Happy Valley marketing
director.
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MHA 626 MENTOR Possible Is Everything/mha626mentor
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MHA 626 Week 4 Assignment Database Marketing
(Department of Defense military medicine) FOR
MORE CLASSES VISIT www.mha626mentor.com   Assign
ment To complete the following assignment, go to
this week's Assignment link in the left
navigation. Database Marketing   This week you
will obtain information on database marketing to
support the Marketing Mix section of your Final
Project. As discussed in Chapter 10 of the course
text, database marketing centers on gathering
customer-based information such as gender, age,
occupation, and lifestyles. As an example, to
better understand the wants and needs of patients
and their families, the Happy Valley marketing
director monitors activities
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MHA 626 MENTOR Possible Is Everything/mha626mentor
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 MHA 626 Week 4 Discussion 1 Marketing
Opportunities and Strategies FOR MORE CLASSES
VISIT www.mha626mentor.com Marketing
Opportunities and Strategies   For this
discussion, you will obtain information for the
Marketing Mix section of your Final Project.
Specifically, you will focus on your chosen HCOs
marketing opportunities and goals. To prepare for
this discussion, read Chapter 9 of the course
text. In addition, examine your healthcare
organizations SWOT analysis (Week Two
Assignment) and the environmental analysis you
conducted (initial discussion from Week Three).
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 MHA 626 Week 5 Discussion 1 Planning and Control
Measures FOR MORE CLASSES VISIT
www.mha626mentor.com   Planning and Control
Measures   For this discussion, you will generate
content for your Final Project regarding plan
evaluations that are associated with a product or
service. As discussed in Chapter 12, planning and
control processes should be integrated that is,
both processes should be used to obtain feedback
that will allow the marketing team to
successfully reach strategic objectives through
the marketing plan. For your initial post,
describe the importance of timely information
flow/feedback in terms of your chosen healthcare
organization and marketing plan. Based on your
chosen product or service, why would it be
important for managers
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MHA 626 Week 5 Discussion 2 Implementation of
Performance Evaluation FOR MORE CLASSES VISIT
www.mha626mentor.com   Implementation of
Performance Evaluation   This discussion will
allow you generate content for your Final Project
regarding the implementation of performance
evaluation. As discussed in Chapter 12, the
implementation of performance evaluation methods
is an ongoing process that aids the marketing
department in determining the success of its
current programs and the positive direction for
future marketing actions. The authors of your
text highlight multiple performance methods
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MHA 626 Week 6 Discussion 1 Ethical and Legal
Issues Surrounding Social Media and Marketing
FOR MORE CLASSES VISIT www.mha626mentor.com   E
thical and Legal Issues Surrounding Social Media
and Marketing   This week you will discuss legal
and ethical issues surrounding the use of social
media in marketing. As discussed in Chapters 10
and 11 of the course text and this weeks
required article, the use of social media within
marketing plans provides opportunities for
marketing departments to improve customer contact
and brand awareness. Based on your chosen HCO,
how would you implement t
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MHA 626 Week 6 Final Paper Marketing Plan (Banner
Health Organization) FOR MORE CLASSES VISIT
www.mha626mentor.com   Marketing Plan   To
prepare for this assignment, read this weeks
required article by Firshein (1996). For your
Final Project, you will compile the work you have
completed throughout the course to develop a 10-
to 15-page marketing plan that supports the goals
of a strategic plan for a real-world healthcare
organization, incorporating instructor and peer
feedback as appropriate. The Marketing Plan must
contain the following sections  
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MHA 626 Week 6 Final Paper Marketing Plan
(Department of Defense military medicine) FOR
MORE CLASSES VISIT www.mha626mentor.com   Market
ing Plan   To prepare for this assignment, read
this weeks required article by Firshein (1996).
For your Final Project, you will compile the work
you have completed throughout the course to
develop a 10- to 15-page marketing plan that
supports the goals of a strategic plan for a
real-world healthcare organization, incorporating
instructor and peer feedback as appropriate. The
Marketing Plan must contain the following
sections  
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