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BUS 620 Course Real Tradition,Real Success / bus620dotcom

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For more course tutorials visit www.bus620.com This Tutorial contains 2 Set of Papers for almost all Assignments (Check Details Below/Marked Blue) BUS 620 Week 1 DQ 1 What is Marketing BUS 620 Week 1 DQ 2 Marketing Strategies BUS 620 Week 1 Assignment AmazonFresh (2 Papers) BUS 620 Week 2 DQ 1 Buyer Behavior BUS 620 Week 2 DQ 2 Customer Needs BUS 620 Week 2 Industry Forecasting (2 Papers) BUS 620 Week 3 DQ 1 Braining Nordstrom BUS 620 Week 3 DQ 2 Marketing Segmentation BUS 620 Week 3 The Case of the New Apple, Inc. BUS 620 Week 3 Assignment What You Don’t Know About Apple (2 Papers) BUS 620 Week 4 Ad Compaign - Article Review BUS 620 Week 4 Assignment Pricing (2 Papers) BUS 620 Week 4 DQ 1 The Role of Pricing BUS 620 Week 4 DQ 2 Product Development Process – PowerPoint PPT presentation

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Title: BUS 620 Course Real Tradition,Real Success / bus620dotcom


1
BUS 620 Course Real Knowledge / bus620dotcom
For More Tutorials
www.bus620.com
2
BUS 620 Course Real Knowledge / bus620dotcom
  • BUS 620 Entire Course (2 Set)
  • BUS 620 Week 1 Assignment AmazonFresh (2 Papers)
  • This Tutorial contains 2 Set of Papers for almost
    all Assignments (Check Details Below/Marked Blue)
  • BUS 620 Week 1 DQ 1 What is Marketing
  • BUS 620 Week 1 DQ 2 Marketing Strategies
  • BUS 620 Week 1 Assignment AmazonFresh (2 Papers)
  • AmazonFresh. Read the article AmazonFresh is
    Jeff Bezos Last Mile Quest for Total Retail
    Domination.
  • Amazon has created three elements with how they
    are approaching the consumer market fulfillment
    centers, Amazon Prime, and AmazonFresh. Analyze
    how Amazon has captured its consumers desire
    fornot only less expensive prices, but faster
    delivery, and how it has created

3
BUS 620 Course Real Knowledge / bus620dotcom
  • BUS 620 Week 1 DQ 1 What is Marketing (Ash)
  • BUS 620 Week 1 DQ 2 Marketing Strategies (Ash)
  • What is Marketing? Marketing has often been
    defined in terms of satisfying customers needs
    and wants. Critics, however, maintain that
    marketing goes beyond that and creates needs and
    wants that did not exist before.
  • Select a consumer product of personal
    interestone that you have purchased within the
    past six months. It can be anything, just as long
    you are familiar with the product and generally
    understand how it is marketed. Using the matrix
    model of marketing

4
BUS 620 Course Real Knowledge / bus620dotcom
  • BUS 620 Week 2 DQ 1 Buyer Behavior (Ash)
  • BUS 620 Week 2 DQ 2 Customer Needs (Ash)
  • Buyer Behavior. The typical buying process
    consists of the following sequence of events
    problem recognition, information search,
    evaluation of alternatives, purchase decision,
    and post purchase behavior.
  • In context to the major points of chapter 5,
    define how GE is addressing the needs of their
    hospital customers by the design of this Web
    site? Where and what is GE doing right, what is
    GE doing wrong, and where can GE improve using
    marketing research? In context of chapter 3,
    where can

5
BUS 620 Course Real Knowledge / bus620dotcom
  • BUS 620 Week 2 Industry Forecasting (2 Papers)
  • BUS 620 Week 3 Assignment What You Dont Know
    About Apple (2 Papers)
  • Industry Forecasting. Identify an industry of
    choice (Auto Industry, Healthcare, PC or
    Telecommunications). Using the PESTEL analysis
    from the readings, discuss and analyze the
    factors that may impact the industry and the
    successful
  • What You Dont Know About Apple. Read this weeks
    required article What You Dont Know About
    Apple.
  • In a three- to four-page paper (not including the
    title and reference pages)

6
BUS 620 Course Real Knowledge / bus620dotcom
  • BUS 620 Week 3 DQ 1 Braining Nordstrom (Ash)
  • BUS 620 Week 3 DQ 2 Marketing Segmentation (Ash)
  • Branding Nordstrom. After reading the article
    Conservative Nordstrom to sell trendy Topshop
    fashions, respond to the following
  • Marketing Segmentation. What are the different
    levels of market segmentation? Synthesize the
    segmentation strategies that manufacturers of
    personal computers should implement to attract
    both the Gen Y and baby

7
BUS 620 Course Real Knowledge / bus620dotcom
  • BUS 620 Week 3 The Case of the New Apple, Inc.
    (Ash)
  • BUS 620 Week 4 Assignment Pricing (2 Papers)
  • The Case of the New Apple, Inc. Read the article
  • Burrows, P., Satariano, A. (206.99). Can Phil
    Schiller keep Apple cool? Bloomberg Businessweek.
    Retrieved from http//www.businessweek.com/article
    s/206.99-06-07/can-phil-schiller-keep-apple-coolp
    2
  • Pricing. Read this weeks required article How
    Companies Can Get Smart About Raising Prices.
  • In a three- to four-page paper (not including the
    title and reference pages)

8
BUS 620 Course Real Knowledge / bus620dotcom
  • BUS 620 Week 4 DQ 1 The Role of Pricing (Ash)
  • BUS 620 Week 4 DQ 2 Product Development Process
    (Ash)
  • Mohammed, R. (2012). J.C. Penneys risky new
    pricing strategy. Harvard Business Review.
  • Is your own buying behavior influenced by coupons
    and sales?
  • Product Development Process. Do an internet
    search of the new product development process of
    any product of your choice, and analyze the
    process for developing the product. Review the
    reasons why new products fail and make two
    specific recommendations to improve the high
    failure rate of new products.

9
BUS 620 Course Real Knowledge / bus620dotcom
  • BUS 620 Week 5 Assignment Marketing Challenges in
    a New Economy (2 Papers)
  • BUS 620 Week 5 DQ 1 Marketing Channels (Ash)
  • Marketing Challenges in a New Economy. Read the
    article Airbnb and the Unstoppable Rise of the
    Share Economy. A recent trend in the consumer
    marketplace is the ability for a consumer to
    share their personal belongings, such as their
    homes/apartments, autos, tools, bicycles, and so
    forth. The shared economy has now become a
    multibillion dollar business.
  • Marketing Channels. Analyze the challenges that
    organizations face in the effective transition
    between selling products using the traditional
    brick and mortar marketing channel and selling
    products online. Synthesize the strategies that
    organizations like Zara and Wal-Mart- two
    companies that are having

10
BUS 620 Course Real Knowledge / bus620dotcom
  • BUS 620 Week 5 DQ 2 Going Global (Ash)
  • BUS 620 Week 5 Marketing in a Global Economy (Ash)
  • Going Global. Identify the strategies for
    entering into the global market. Assess the
    strengths and limitations of each. Give an
    example of a company that has made a success of
    doing business in the global economy. What
    lessons from McDonalds success in the global
    marketplace are transferable across industries?
  • According to the article, Italy poses a
    reputational risk for Starbucks. In a 2-3 page
    paper, examine some of the challenges Starbucks
    faces in addressing that risk. Determine whether
    there is a strategic advantage to entering the
    Italian market.

11
BUS 620 Course Real Knowledge / bus620dotcom
  • BUS 620 Week 6 DQ 1 Proctor Gamble in Vietnam
    (Ash)
  • BUS 620 Week 6 DQ 2 Creating a Plan (Ash)
  • Discuss the marketing plan insights PG has
    gained through its Vietnamese marketing studies.
    How influential are those discoveries in the
    development of PG's strategy to enter the
    Vietnamese market?
  • Creating a Plan. Provide a brief overview of the
    product for which you are going to write your
    Marketing Plan. Why did you choose it? Which
    elements of the plan are you having difficulty
    with? What additional information would be needed
    to make the most informed strategic decisions for
    the future implementation of your plan?

12
BUS 620 Course Real Knowledge / bus620dotcom
  • BUS 620 Week 6 Final Paper Marketing Plan (3
    Papers)
  • Develop a marketing plan for the successful
    development, commercialization and introduction
    of any product of your choice in the market
    place. You are required to (1) analyze the
    general business situation in detail, including
    organizational strengths and weaknesses

13
BUS 620 Course Real Knowledge / bus620dotcom
For More Tutorials
www.bus620.com
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