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MKT 578 Complete Course Material FOR MORE
CLASSES VISIT www.mkt578rank.com   OI 365 Week 5
Learning Team Reflection OI 365 Week 5
Reflection Discuss this weeks objectives with
your team. Your discussion should include the
topics you feel comfortable with, any topics you
struggled with, and how the weekly topics relate
to application in your field. Prepare a 350- to
700- word paper detailing the findings of your
discussion. Click the Assignment Files tab to
submit your assignment.
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MKT 578 Week 1 DQs FOR MORE CLASSES VISIT
www.mkt578rank.com   Week 1 DQ 1 Public
relations is sometimes be viewed as the process
by which and organization's reputation, products
and services are enhanced or maintained.
Similarly, marketing often serves to enhance an
organization's reputation, products and services.
In what ways can we distinguish public relations
from marketing? Week 1 DQ 2 Provide one example
of a company that is pursuing traditional public
relations activities. Provide one example of a
company that is implementing public relations in
a new and broader role. In what ways are these
two perspectives different and in what ways are
they similar?
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MKT 578 Week 2 DQs FOR MORE CLASSES VISIT
www.mkt578rank.com   Week 2 DQ 1 Describe the
role of marketing research as it pertains to
public relations. Compare and contrast primary
and secondary research. Is one more important
than the other to public relations professionals
and their efforts? Why do you think so...or why
not? Week 2 DQ 2 What do you understand internal
and external stakeholders to be, when considered
from the perspective of the Public Relations
profession? How would you determine how to
classify a stakeholder as internal or external?
Provide an example of your classification process
from your company or another organization with
which you are familiar and share your rationale.
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MKT 578 Week 2 Learning Team Project Problem
Framing Paper FOR MORE CLASSES VISIT
www.mkt578rank.com   Resource University
Material Public Relations Learning Team
Project Write a paper between 1,050 and 1,400
words in which you describe your approved
organization and a problem or opportunity
currently confronting it. Discuss the role that
public relations appears to play within your
selected organization, as well as its importance
in the organizations overall promotional mix. Be
sure to do the following Provide a brief
background of the selected organization,
including its products, services, and customers. .
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MKT 578 RANK Possible Is Everything/mkt578rank.com
MKT 578 Week 3 DQs FOR MORE CLASSES VISIT
www.mkt578rank.com   Week 3 DQ 1 What are the
ethical responsibilities of public relations
professionals? How important is the ethical
component of the practice of public relations and
how does a PR practitioner determine what is
ethical and what is not? Week 3 DQ 2 The growth
of video news releases (VNRs) has increased
significantly. Former President George W. Bush
and former California Governor Arnold
Schwarzenegger both made use of VNRs during their
respective administrations. What are the
advantages and disadvantages of using VNRs and
what are some of the more significant ethical
issues inherent to using a VNR? (minimum 100
words with support) .
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MKT 578 Week 3 Individual Assignment Public
Relations Stakeholders Pape FOR MORE CLASSES
VISIT www.mkt578rank.com   Resource Week Two
Problem Framing Paper Use the public relations
campaign that is the subject of the Learning Team
project introduced in Week Two as a
reference. Write a paper of 1.050 to 1,400 words
describing in detail the full, specific array of
internal and external stakeholders (publics)
affected by the campaign. Identify the perceived
needs of each of the stakeholder categories and
critique how well your selected organization
addressed the needs of each of those internal and
external publics to date.
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MKT 578 Week 3 Learning Team Reflection FOR MORE
CLASSES VISIT www.mkt578rank.com   Discuss this
weeks objectives with your team. Your discussion
should include the topics you feel comfortable
with, any topics you struggled with, and how the
weekly topics relate to application in your
employment field. Prepare a 350- to 700-word
paper detailing the findings of your discussion.
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MKT 578 RANK Possible Is Everything/mkt578rank.com
MKT 578 Week 4 DQs FOR MORE CLASSES VISIT
www.mkt578rank.com   Week 4 DQ 1 Why is feedback
critical to the communications process? What
common mistakes do most people make when they
communicate and what must PR professionals do to
insure they receive the feedback they need to
continue to work towards mutual
understanding? Week 4 DQ 2 What do you think is a
more effective approach for introducing your
market to new products, advertising, or public
relations? Discuss some of the pros and cons
inherent to each approach as used in this
context.
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MKT 578 Week 4 Individual Assignment Ethical and
Legal Issues Paper FOR MORE CLASSES VISIT
www.mkt578rank.com   Resources The Practice of
Public Relations Use available outside research
sources from the library and the web to select a
company, organization, or government entity that
has had to use public relations to address a
serious problem or crisisthat emerged
unexpectedly. The events described should have
occurred within the past 10 years.
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MKT 578 Week 4 Learning Team Reflection FOR MORE
CLASSES VISIT www.mkt578rank.com   Discuss this
weeks objectives with your team. Your discussion
should include the topics you feel comfortable
with, any topics you struggled with, and how the
weekly topics relate to application in your
employment field. Prepare a 350- to 700-word
paper detailing the findings of your discussion
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MKT 578 RANK Possible Is Everything/mkt578rank.com
MKT 578 Week 5 DQs FOR MORE CLASSES VISIT
www.mkt578rank.com   Week 5 DQ 1 The Internet
offers numerous advantages for conducting public
relations activities. Describe at least two of
these advantages and discuss how these approaches
differ from traditional methods. Week 5 DQ
2 Social media 2.0 is all about interactivity and
developing relationships. In what ways have
social media sites increased the ability of
companies to create relationships with their
publics? What specific social media sites are
you familiar with and/or do you use regularly and
how do you see these specific facilitating Public
Relations efforts, if at all?
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MKT 578 Week 5 Learning Team Project Public
Relations Planning Paper FOR MORE CLASSES VISIT
www.mkt578rank.com   Resources University
Material Public Relations Learning Team Project
Week Two Problem Framing Paper Write a paper of
2,100 and 2,450 words describing your proposed
public relations plan based on the organizational
scenario described in the Week Two Problem
Framing Paper.The Public Relations Planning Paper
should include the following The objectives that
the public relations campaign is expected to
achieve The organizations internal and external
publics
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MKT 578 Week 6 Learning Team Project Public
Relations Plan PAPER FOR MORE CLASSES VISIT
www.mkt578rank.com   Prepare a plan of 3,500 to
5,000 words based on the organizational scenario
described in the Learning Teams Weeks Two and
Five assignments, as well as the Individual
assignment for Week Three. This assignment
incorporates the prior three project
installments, while integrating new information
relevant to developing and implementing a public
relations response or campaign for the selected
scenario. Include the following in the plan The
detail discussed in prior papers, with applicable
additions, changes, deletions, explanations per
previous feedback, regarding organizational
background, the problem or opportunity facing the
organization, the publics and target audience(s),
the objectives targeted by the campaign, the
research requirements, and the public relations
tactics
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MKT 578 Week 6 Learning Team Project Public
Relations Plan Powerpoint FOR MORE CLASSES VISIT
www.mkt578rank.com   Resources University
Material Public Relations Learning Team Project
Week Two Problem Framing Paper Week Three Public
Relations Stakeholders Paper Week Five Public
Relations Planning Paper Additionally, create and
submit a 15- to 20-slide Microsoft PowerPoint
presentation that includes detailed speaker notes
that illustrate how the material would be
delivered to an audience based on the
organizational scenario described in the Learning
Teams Weeks Two and Five assignments, as well as
the Individual assignment for Week Three. This
assignment incorporates the prior three project
installments, while integrating new information
relevant to developing and implementing a public
relations response or campaign for the selected
scenario.
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