UX TIPS TO GET A PERFECT WEBSITE REDESIGN

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UX TIPS TO GET A PERFECT WEBSITE REDESIGN
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• Website redesigning is a strategic business
  decision as your business site reflects you and
  your brand.
• So before you revamp it, you need to make
  adequate observation and gather facts to figure
  out whether this step is inevitable as frequent
  redesign can make your website deviate from its
  strategic goal.
• Here are few checklists you need to go through
  before you actually initiate the redesign process

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• As redesigning is a huge investment you need to
  ask yourself repeatedly why you want to go for
  it.
• Before you make any change to your site design,
  get your hands on the analytics and note down
  your starting position for key website metrics
  like visits, conversion rates, search rank,
  visits and others.
• Then set clear goals about the change you want to
  achieve in these metrics with redesign so that
  you can create strategies for realizing each
  goal.
• From these goals you would have key performance
  indicators which can be used to measure the
  effective of redesign.

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Personalized web experience

• Buyer behaviour has been changing over the years
  and there is an increasing expectation of
  personalized experience among them.
• Therefore, you can address this need of buyers by
  integrating personalization engine and strategy
  in your redesign to rectify weak conversion
  rates.
• Even your analytics would help you generate
  personal preferences data for existing customers
  and by creating unique personalized experience
  for them, you can boost sales.

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Use responsive design

• As there is a tremendous increase in the number
  of customers using mobile devices to shop online,
  businesses who have not yet optimized their site
  to adapt with this change are losing out a great
  deal.
• Moreover, when mobile users dont find it
  intuitive to navigate your website with their
  devices they would end up at your competitors
  websites.
• Therefore, consider transforming your website to
  responsive design with your impending redesign.

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• Just going responsive wont be enough to enhance
  mobile experience of your customers.
• Therefore, make this redesign an opportunity to
  even rectify navigation issues, if any, because
  your buyers want to finish the buying process
  without much hassle and if they one experience
  ease they would be your repeat customers.
• Also make your site visually appealing and
  optimize it for search engines by following
  modern SEO guidelines.

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Let loose your creative muscles

• If after going through the above steps, you think
  that redesigning your website is the right thing
  to do for your business then consider these top
  tips to make a highly functional website

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Get guided by feedback's

• Now, get started with collecting feedbacks from
  all those who are using your website, your
  customers and your colleagues as well.
• People within your company can guide you about
  what is not working below the surface and your
  customers feedbacks can give you insights about
  the look and feel, functionality and overall user
  experience.

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Allocate budget

• As redesign is a strategic business decision it
  is important to allocate budget right from the
  beginning so that after defining the scope of the
  project you know the extent of feasibility of
  each and every change you want to bring upon with
  the redesign process.

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Prioritize UX and functionality

• All is good if that works well with your
  customers. If they like it then your resources
  and efforts invested will bear fruit. Therefore,
  make user experience and functionality the key
  areas of focus in your redesign process.
• Take page load time, speed of website, navigation
  and all other aspects related to UX under
  consideration to get traffic and high conversions.

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• Hope you got some idea about how to proceed with
  your redesign process and which areas to mainly
  focus on.
• It is advisable to seek professional expertise to
  make an informed investment.

Originally Published on - https//goo.gl/UWCLpO
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