Brand Management - PowerPoint PPT Presentation

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Title:

Brand Management

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A brand is viewed as being synonymous with any product whose quality, effectiveness and desirability is seen by the client to be kept up regardless of how regularly the item is bought. The reason for branding is to expand deals by expanding the profile and desirability of the item in connection to aggressive items. A related advantage is that the producer may feel ready to build the cost of the item. – PowerPoint PPT presentation

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Title: Brand Management


1
BRAND MANAGEMENT
2
What is BRAND
A brand is viewed as being synonymous with any
product whose quality, effectiveness and
desirability is seen by the client to be kept up
regardless of how regularly the item is bought.
The reason for branding is to expand deals by
expanding the profile and desirability of the
item in connection to aggressive items. A related
advantage is that the producer may feel ready to
build the cost of the item.
3
Brand qualities-
  • Able to be protected under trademark law
  • Easy to pronounce
  • Easy to recognize
  • Easy to translate into all languages in the
    markets where the brand will be used
  • Attract attention
  • Suggest product benefit

4
(No Transcript)
5
Brand management companies
  • They provide vast range of ideas and campaign to
    tailor and execute programs suited to specific
    business goals.

6
Brand management services
  • Budget and paper work
  • Strategic Brand Planning
  • Marketing sponsership Execution

7
Budget and paper work
  • It includes all legal documents and payment
    regarding details.

8
Strategic Brand Planning
  • Strategic Consulting
  • Business Advise
  • Outdoor marketing plan
  • Internet Strategy
  • Social Media Strategy

9
Marketing sponsership Execution
  • It includes all details about management and
    marketing team and covers all kind of
    advertisement areas like online advertisement,
    social media advertisement, campaigns, programs
    etc.

10
  • Thankyou
  • Visit us
  • http//www.ngm.co.in/
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