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MKT 431 Course Extraordinary Success
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MKT 431 Course Extraordinary Success
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• MKT 431 Business Opportunity Paper (UOP)

• MKT 431 Entire Course (2 Sets) (UOP)

• Resources University Library, Internet
• Select an industry from the following list and
  develop a business idea for that industry
• Apparel
• Food and Beverage
• Telecommunications
• Home improvement
• Technology
• Research the market trends in that industry.

• MKT 431 Week 1 Individual Assignment Business
  Opportunity Paper (2 Papers)
• MKT 431 Week 2 Team Assignment Trends and
  Conditions Paper (2 Papers)
• MKT 431 Week 3 Individual Assignment Niche
  Marketing and Customer Involvement Presentation
  (2 Presentation)
• MKT 431 Week 4 Team Assignment Memo to Business
  Partners (2 Papers)
• MKT 431 Week 5 Team Assignment Marketing Your
  Business Paper (2 Papers)
• MKT 431 Week 5 Individual Assignment Ethics and
  Product Consumption Paper (2 Papers)

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MKT 431 Course Extraordinary Success
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• MKT 431 Entire Course (UOP)

• MKT 431 Ethics and Product Consumption Paper (UOP)

• MKT 431 Niche Marketing and Customer Involvement
  Presentation
• MKT 431 Marketing Your Business Paper
• MKT 431 Ethics and Product Consumption Paper
• MKT 431 Memo to Business Partners
• MKT 431 Trends and Conditions Paper
• MKT 431 Business Opportunity Paper

• Resources University Library, Internet
• Select a company with a reputation for ethical
  business practices.
• Write a 750- to 1,050-word paper in which you
  complete the following
• Evaluate the companys past performance marketing
  their product using the six pillars of the
  marketing code of ethicshonesty, responsibility,
  caring, respect, fairness, and citizenship.

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MKT 431 Course Extraordinary Success
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• MKT 431 Final Exam Guide

• MKT 431 Marketing Your Business Paper (UOP)

• FINAL EXAM MKT431 (10 points) Fill in the Blank
• Students Name _____ ____________________
• 1. Unlike traditional research, the
  entrepreneurial approach recognizes that
  customers are emotional, not just rational, and
  their feelings and instincts influence their
  __________.
• 2. Word of mouth (WOM) is essentially a ________
  _________ with information passing from one
  individual to another, then to anotherthe oldest
  method of marketing in a snail-mail world.

• Resources University Library, Internet
• Write a 1,000- to 1,400-word paper on the key
  areas of marketing, using the industry and
  business opportunity you have been writing about
  in the previous Learning Team assignments. The
  key areas of marketing are product, pricing
  strategies, place, customer relationships,
  promotion, and technology. In the paper, you must
  complete the following

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MKT 431 Course Extraordinary Success
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• MKT 431 Memo to Business Partners (UOP)

• MKT 431 Niche Marketing and Customer Involvement
  Presentation (UOP)

• Resources University Library, Internet
• Conduct a competitive analysis for that business
  opportunity using the business opportunity that
  your Learning Team has identified in Week Two.
• Write a 1,050- to 1,400-word memo to your
  prospective business partners in which you
  complete the following
• Describe the results of your competitive analysis.

• Resources University Library, Internet, and the
  Virtual Organizations can be found on the student
  website at http//ecampus.phoenix.edu
• Create a 10- to 15-slide Microsoft PowerPoint
  presentation on niche marketing and customer
  involvement for your selected organization. You
  may use one of the Virtual Organizations for this
  exercise if you prefer. Include speaker notes for
  each of the slides. The presentation should
  explain the following

6
MKT 431 Course Extraordinary Success
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• MKT 431 Trends and Conditions Paper (UOP)

• MKT 431 Week 1 Individual Assignment Business
  Opportunity Paper(2 Papers) (UOP)

• Resources University Library, Internet
• Select an industry that a teammate researched in
  the Individual Assignment.
• Identify a good business opportunity in that
  industry that wasnt presented by members of your
  team in the individual assignment.

• This Tutorial contains 2 Different Papers
• Individual
• Business Opportunity Paper
• Resources University Library, Internet
• Select an industry from the following list and
  develop a business idea for that industry
• Apparel
• Food and Beverage
• Telecommunications

7
MKT 431 Course Extraordinary Success
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• MKT 431 Week 2 Team Assignment Trends and
  Conditions Paper(2 Papers) (UOP)

• MKT 431 Week 3 Individual Assignment Niche
  Marketing and Customer Involvement Presentation
  (2 Presentation) (UOP)

• This Tutorial contains 2 Different Papers
• Trends and Conditions Paper
• Resources University Library, Internet
• Select an industry that a teammate researched in
  the Individual Assignment.
• Identify a good business opportunity in that
  industry that wasnt presented by members of your
  team in the individual assignment.

• This Tutorial contains 2 Different
  Papers/Presentation
• Niche Marketing and Customer Involvement
  Presentation
• Resources University Library, Internet, and the
  Virtual Organizations can be found on the student
  website at http//ecampus.phoenix.edu

8
MKT 431 Course Extraordinary Success
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• MKT 431 Week 4 Team Assignment Memo to Business
  Partners(2 Papers) (UOP)

• MKT 431 Week 5 Individual Assignment Ethics and
  Product Consumption Paper(2 Papers) (UOP)

• This Tutorial contains 2 Different Papers
• Memo to Business Partners
• Resources University Library, Internet
• Conduct a competitive analysis for that business
  opportunity using the business opportunity that
  your Learning Team has identified in Week Two.
• Write a 1,050- to 1,400-word memo to your
  prospective business partners in which you
  complete the following
• Describe the results of your competitive analysis.

• This Tutorial contains 2 Different Papers
• Ethics and Product Consumption Paper
• Resources University Library, Internet
• Select a company with a reputation for ethical
  business practices.
• Write a 750- to 1,050-word paper in which you
  complete the following
• Evaluate the companys past performance marketing
  their

9
MKT 431 Course Extraordinary Success
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• MKT 431 Week 5 Team Assignment Marketing Your
  Business Paper(2 Papers) (UOP)

• This Tutorial contains 2 Different Papers
• Marketing Your Business Paper
• Resources University Library, Internet
• Write a 1,000- to 1,400-word paper on the key
  areas of marketing, using the industry and
  business opportunity you have been writing about
  in the previous Learning Team assignments. The
  key areas of marketing are product, pricing
  strategies, place, customer relationships,
  promotion, and technology. In the paper, you must
  complete the following

10
MKT 431 Course Extraordinary Success
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www.tutorialrank.com