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MKT 435 Course Extraordinary Success
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MKT 435 Course Extraordinary Success
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• MKT 435 All Assignments

• MKT 435 Week 1 Consumer Behavior and Marketing
  Paper

• MKT 435 Week 1 Consumer Behavior and Marketing
  Paper
• MKT 435 Week 2 Porsche Case Study
• MKT 435 Week 3 Part I Consumer Behavior and
  Marketing Strategy
• MKT 435 Week 3 How Attitudes are Influenced
• MKT 435 Week 4 Part II Consumer and Behavior
  Marketing Strategy

• Choose a company with which you are familiar.
• Prepare a 1,050- to 1,400-word paper in which the
  interrelationship between consumer behavior and
  marketing is discussed.
• Find three specific examples of the companys
  marketing strategy and its relationship with
  consumer behavior. Examples may include
  mission/value statements, print advertising,
  website content, press releases, among others.
  Using these examples, what is your opinion of how
  the company uses the understanding of consumer
  behavior to create and implement its marketing
  strategy?

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• MKT 435 Week 2 Porsche Case Study

• MKT 435 Week 3 How Attitudes are Influenced

• Read the Porsche case study found in Consumer
  Behavior on pages 52-53.
• Write the answers to the following questions 1,
  2, 3, 4 and 6 at the end of the case. Use the
  worksheet to answer the questions. The paper will
  need to be 700 to 1,050 words in total length.
• Format the paper consistent with APA standards.
• Click the Assignment Files tab to submit your
  assignment.

• Write a 1,050- to 1,400-word paper in which you
  write about the following scenario
• What was your attitude about this
  course before it started?
• What factors influenced that attitude?
• How has your attitude toward the course
  changed now in the third week of class?
• Refer to attitude and motivation
  theories as discussed in Chapter 6 to support
  your reasoning for the before and after attitudes
  you describe.

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• MKT 435 Week 3 Part I Consumer Behavior and
  Marketing Strategy

• MKT 435 Week 4 Examine a Communication Tool

• Write a 700- to 1,050-word paper in which the
  team discusses the following
• A brief overview of the company and the
  product and its marketing strategy.
• An examination and discussion of the
  external factors that influence the companys
  target market.

• Choose a marketing communication tool used by a
  brand about which you are passionate. Examples of
  Marketing Communications types are print
  advertising, press releases, brochures, flyers,
  banner ads, etc.
• Create a Poster Board presentation in which you
• Present the communication tool
• Discuss how effective it is in
  attracting and retaining customers, and
  communicating the companys focus on customer
  satisfaction.

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• MKT 435 Week 5 Consumer Decision Making Process
  Analysis

MKT 435 Week 4 Part II Consumer and Behavior
Marketing Strategy
Write a 525- to 700-word paper in which the team
explains the roles of family, culture, and
subculture influences on the companys target
market purchasing behavior. Discuss how the
company can use learning and perception theories
in attracting and retaining target market
members. Provide a brief description of the
theory with specific examples of using it in a
marketing communication strategy. Format the
paper according to APA standards.

• Analyze a recent purchase decision you made using
  the steps in the consumer decision making
  process. The consumer decision making process is
  discussed in Chapter 14, pages 341-346.
• Submit a detailed outline in which you show the
  steps you took in making the purchase decision
  and the rationale behind each step. An example of
  a detailed outline can be found in the Center for
  Writing Excellence.
• Click the Assignment Files tab to submit your
  assignment.

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• MKT 435 Week 5 Final Consumer Behavior and
  Marketing Strategy

• Create and present a 10- to 12-slide PowerPoint
  presentation of Part III.
• Develop a segmentation analysis of the companys
  target market. Address each variable of
  segmentation (geographic, demographic, behavioral
  and psychographic) that is significant in
  attracting the target market. Provide specific
  examples of product attributes and benefits for
  each segmentation variable identified as
  relevant. Refer to Chapter 2 for segmentation
  variables.

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• MGT 426 Week 3 Individual Assignment Resistance
  to Change Paper

• MGT 426 Week 3 Learning Team Assignment Managing
  Change Paper and Presentation Part II

• Use the organization selected for your Managing
  Change Paper Part I.
• Prepare a 1,050- to 1,400-word paper defining and
  explaining the importance of understanding shared
  vision and organizational culture in the context
  of change for your selected organization.
• Examine modeling as a facilitator of change and
  explain the three models of change that were
  discussed for this week.

• MGT 426 Week 3 Individual Assignment Resistance
  to Change Paper

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• MGT 426 Week 4 DQ 1

• MGT 426 Week 4 DQ 2

• What organizational systems are impacted by the
  cycle of change? Explain. What systems are not as
  easily impacted by change? Why or why not?

• How do you measure the progress of change? How do
  you know change has been institutionalized? How
  do you determine what changes have occurred?

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