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MKT 571 Course Extraordinary Success
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MKT 571 Course Extraordinary Success
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• MKT 571 Entire Course (UOP Course)

• MKT 571 Final Exam Guide (New)

• MKT 571 Week 1 Individual Assignment Classic
  Airlines and Marketing
• MKT 571 Week 1 DQ 1
• MKT 571 Week 1 DQ 2
• MKT 571 Week 1 Summary
• MKT 571 Week 1 Individual Assignment Company
  Marketing Strategy (ATT)
• MKT 571 Week 2 Learning Team Assignment Product
  Offering
• MKT 571 Week 2 Team Marketing Plan Phase 1
  Marketing Phase II GPS Hedge Trimmers

• 1. Which component of a marketing audit
  includes major developments in income, prices,
  savings, and credit that affect the company?
• Technological
• Political
• Economic
• Cultural
• 2. Marketers must see themselves as
  benefit providers. For example, when a shopper
  purchases new shoes, he or she expects the shoes
  to cover his or her feet and allow him or her to
  walk unobstructed. This is an example of what
  level in the consumer-value hierarchy?

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• MKT 571 Final Exam Guide (UOP Course)

• MKT 571 Week 1 DQ 1(UOP Course)

• 1) Which of the following is most closely
  associated with a proactive marketing
  orientation?
• A. It involves delivering superior value.
• B. It is about understanding and meeting
  customers expressed needs.
• C. It represents the make and sell"
  philosophy.
• D. The marketer focuses on the customers
  latent or hidden needs.

• What have been the major marketing trends in the
  last decade?
• What new marketing trends do you anticipate in
  the next 10 years?

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• MKT 571 Week 1 DQ 2(UOP Course)

• MKT 571 Week 1 Individual Assignment Classic
  Airlines and Marketing(UOP Course)

• UOP has been the darling of Wall Street during
  the last few years. They offer some of the
  highest profit margins of any company in America
  today. And UOP has had a fine record of growing
  both revenue and profits. They are, by far, the
  largest private university in the Country.

• Individual Assignment Classic Airlines and
  Marketing
• Consider what product or service Classic Airlines
  is marketing, the marketing challenges it faces,
  and its current corporate culture.
• Write a 350- to 700-word paper explaining some of
  the marketing concepts found in this weeks
  readings, and how they can be related to the
  context of the scenario. Include citations and
  references where appropriate. POST Finished
  Assignment In the Assignment Forum.

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• MKT 571 Week 1 Individual Assignment Company
  Marketing Strategy (ATT)(UOP Course)

• MKT 571 Week 1 Individual Assignment Qualitative
  Focus Group Research Discussion Guide (2 Papers)

• MKT 571 Week 1 Individual Assignment Company
  Marketing Strategy
• Companys Marketing Strategy An Analysis of
  ATT

• Go to the Strategic Business Insights website.
• Take the VALS Survey. Have the results sent to
  you by email. The results are sent in a
  Microsoft Word document showing your primary and
  secondary VALS segments.
• Go to the Nielsen website.

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• MKT 571 Week 1 Summary(UOP Course)

• MKT 571 Week 2 DQ 1(UOP Course)

• Write a Short Summary about this week

• This week we are reading about "branding".Here
  is a recent article on the subject.Comments
  please.http//www.ksbw.com/money/21467497/detail.
  html.

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• MKT 571 Week 2 DQ 2(UOP Course)

• MKT 571 Week 2 Individual Assignment Segmentation
  Techniques (2 Papers)

• We are entering a real crowded and mature market
  with our CNN product. (Read class case
  introduction). Here is a two part DQ.1. Describe
  the overall strategy we should adopt to maximize
  our potential for success.
• 2. In one sentence write your positioning
  statement for the product

• Go to the Strategic Business Insights website.
• Take the VALS Survey. Have the results sent to
  you by email. The results are sent in a
  Microsoft Word document showing your primary and
  secondary VALS segments.
• Go to the Nielsen website.

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• MKT 571 Week 2 Learning Team Assignment Product
  Offering(UOP Course)

• MKT 571 Week 2 Team Assignment What Is A
  Marketing Plan (2 Papers)

• Learning Team Assignment Product Offering
• Perform a product launch as a team (see Ch. 2
  ,pp. 61-67, of Marketing Management for a sample
  plan). You will complete parts of the assignment
  in the coming weeks the full launch of the
  product will be completed in Week Six. Once you
  have received your instructors approval for the
  product identified in this weeks assignment,
  continue to work on the product launch plan based
  on the outline given in

• Develop a 1,050-word marketing plan discussion
  which includes the following
• Discuss what a marketing plan is and is not.
• Examine the elements that should be included in a
  marketing plan.
• Examine the importance of a marketing plan.
• Discuss how a marketing plan can be applied to a
  new product launch.

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• MKT 571 Week 2 Team Marketing Plan Phase 1
  Trimmers(UOP Course)

• MKT 571 Week 3 DQ 1(UOP Course)

• MKT 571 Week 2 Team Marketing Plan Phase 1
  Marketing Phase I GPS 2000 Hedge Trimmers

• What do you think are the most important
  characteristics/attributes of successful sales
  people? Discuss BTW Sales is part of the
  marketing function.

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• MKT 571 Week 3 DQ 2(UOP Course)

• MKT 571 Week 3 Individual Assignment Career
  Connection Customer Relationships and
  Satisfaction (2 Papers)

• You are working at Johnson Johnson and one of
  your responsibilities is to set prices for new
  drugs. The firm has invented a cure for Aids and
  is protected by patent. The cost for the one time
  injection that cures the disease is 100 and
  includes amortization of the development cost
  (The 1 billion cost to develop the product is
  included in the 100) and the cost raw materials.

• You are a marketing manager for a local company
  and you are developing a plan to improve customer
  relationships and increase satisfaction.
• Select one of the following types of local
  companies
• Florist
• Veterinarian
• Health/Natural Food Store

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• MKT 571 Week 3 Individual Assignment Classic
  Airlines Marketing Solution(UOP Course)

• MKT 571 Week 3 Team Assignment New Product Launch
  Marketing Plan, Part 1

• Individual Assignment Classic Airlines Marketing
  Solution
• Use a problem solving model to solve Classic
  Airlines marketing problem. It is not required
  but you may use the 9-step model. You must
  identify and define the problem, and apply a
  robust problem-solving process.

• Create a 1,400-word Product Launch Plan in a
  Microsoft Word document. The Product Launch plan
  will be for two countries. Select your home
  (domestic) market and another for the
  international market. Do not select the U.S. and
  Canada, the U.S. and Britain, or Canada and
  Britain as your combinations. While the audiences
  should have the same need for the product or
  service you come up with, they should have
  distinctive cultures and habits.

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• MKT 571 Week 4 DQ 1(UOP Course)

• MKT 571 Week 4 DQ 2(UOP Course)

• Let's assume that our overall objectives for the
  ReCharge bar is to generate 300 million in year
  1 sales and capture the 1 market share position
  in the U. S market. Describe your Distribution
  strategy to allow these lofty goals to be
  accomplished.

• Let's assume that The Recharge Bar has been
  wildly successful and we have achieved all our
  major objectives in the U. S. market by the end
  of year three. Should we consider expanding our
  distribution globally? What are some of the major
  factors that we need to be aware of and plan for?
  In other words, what makes marketing on a global
  basis more difficult than simply distributing our
  product nationally?

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• MKT 571 Week 4 Learning Team Assignment Channel
  and Pricing Strategies(UOP Course)

• MKT 571 Week 4 team Assignment New Product Launch
  Marketing Plan, Part 2

• Learning Team Assignment Channel and Pricing
  Strategies
• Select a second country as the international
  market for your product (your home country was
  selected in Week Two).
• Develop channel and pricing strategies for your
  product launch, including both your domestic and
  international markets.
• Write a 1,050- to 1,400-word paper explaining the
  following Post completed assignment in the
  Assignment Forum

• Create a 1,400-word Market Segmentation Plan for
  the New Product/Service Launch Marketing Plan.
  Include the following for both the domestic and
  international markets based on the team's
  research

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• MKT 571 Week 5 Career Connection Integrated
  Marketing Communication and Marketing Mix
  Client Pitch (Part 1 and Part 2)

• MKT 571 Week 5 Career Connection Integrated
  Marketing Communication and Marketing Mix
  Client Pitch (Part 1 Only)

• Select a current product or service with which
  you are familiar. This product will be used to
  pitch a new integrated marketing communication
  and marketing mix to a client who is the marketer
  or producer of the product.
• Review the current marketing mix including the
  communication channels used.
• Part 1
• Create a 12-slide presentation including detailed
  speaker notes that will act as the script of a
  presentation. Include the following in the
  presentation

• Select a current product or service with which
  you are familiar. This product will be used to
  pitch a new integrated marketing communication
  and marketing mix to a client who is the marketer
  or producer of the product.
• Review the current marketing mix including the
  communication channels used.

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• MKT 571 Week 5 Team Assignment New Product Launch
  Marketing Plan, Part 3

• Develop a 1,400-word Communication Plan including
  the following
• Discuss the marketing communication channels
  available for the domestic and international
  markets.
• Evaluate the merits and drawbacks of the channel
  options in relation to the target audience, your
  product or service, and the timing of the launch
  phase.
• Select the communication channel that is best for
  marketing your product or service in the domestic
  and international markets.

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