Title: Organization Behavior for LARDO Restaurant
1Organization Behavior
(LARDO Restaurant)
2Introduction
- LARDO restaurant is a small scale enterprise and
it is located in the London. This restaurant
serves Italian food to the customers in and
around London.
3Background
- LARDO was opened in July 2012 at Richmond Road,
London and introduced itself as Italian cuisine
restaurants. This place is generally famous for
the sandwiches but also its serves pizza,
sandwiches, drinks, etc. This restaurant is best
known for the warmest welcome in London. This
restaurant is build on a retro theme and serves
the quality food and has a strategy of keeping
skimming prices. Lardo opened its another
subsidiary COPPA which is a bar in 2014. further,
it also opened LARDO bebe which is mainly a take
away restaurant. It also plans to open LONZO in
this coming year.
4Industry Overview
- LARDO is a restaurant and it falls under the
hospitality industry and in this industry there
are many other areas such as tourism, hotels,
event, resort, etc. Hospitality in general term
means kindness in welcoming guests and strangers.
In present scenario, hospitality industry I the
most flourishing industry due to changing
demographics and changing lifestyle of people.
This industry covers all the aspects that is
operations, profit history and current market
efforts.
5The Need LARDO Serves
- Even though serving the many segments of the
London, it also satisfies the needs of many
customers that includes - Employment opportunities for young and energetic
professionals - Take away and delivery services to the college
going youth. - Roof top facilities to the customers.
- Birthday parties and other festive occasion
facilities such as Christmas dining.
6Profit History
- This firm was established in 2012 and the profit
history since then is presented as follows - In 2012 the firms faces the loss of ?11,335 due
to the expenses it incurred on tangible assets
and other preliminary expenses. - In 2013, the restaurant had a profit of ?39,515
which shows that profit is increasing due to
increase in sales. - However, in 2014, firms had a great profit of
?50,391. - Company's debtor are also increasing since 2012
which is a indicator that sales turnover of LARDO
is worth noticing. - Moreover, shareholder's fund of the enterprise
was under loss in 2012 but gradually with the
increase in profit margin the shareholders' fund
also increased form ?(-11,235) to ?50,491.
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8Current Market Efforts
- The promotion of LARDO is done through online
advertising on its website. The current
advertising is done for the Christmas. Also it
promote about its product by selling LONZO bread
at Druid St Market. Moreover the promotion is
done through media advertising and hoardings. - It is currently planning to open its new venture
that is LONZO in a coming year in order to expand
its business. - In addition to this, it has planned to provide
Christmas do for the group of 8 or more at LARDO
bebe. - Along with that, it is keen to provide employment
opportunities to the young and energetic
professionals.
9STEEPLE Analysis
- This analysis is basically refers to as a one of
the concept which are used to analyze the
macro-environmental elements affecting the
business activities. The analysis is conducted as
follows - Social The demographics is changing and people
of UK prefers to have multi cuisines. For this
purpose, LARDO has established its business so as
to satisfy the needs of customers. Moreover, firm
should take care that beliefs and culture of
society does not get undermine. - Technological In order to get success in the
industry and reach to the higher level, a
restaurant should cope up with the technological
advancement. However, to install new equipments
high cost need to be incurred which is not in the
budget of SMEs. Thus it limit the growth of this
sector. - Economic Small business enterprise are the basic
elements which contribute in the growth of
economy. Thus LARDO restaurant leads to the GDP
growth. However, these enterprises are one which
is highly affected due to increasing inflation
rate, recession and other economic crisis.
10Cont...
- Environmental Restaurants like LARDO has to take
extra care about the protection of environment.
As these enterprise come under more focus if they
are destroying the environment. Thus, LARDO
should initiate for the protection of
environment. - Political Change in government and its policy
has a greater impact on small businesses as they
do not have that much power to oppose the changes
and employing new policies involve huge cost. - Legal There are many laws related to hotels and
restaurants such as food allergic laws, EU laws,
etc. which a restaurant has to keep in mind while
making food so that it does not harm the
customers. Moreover, employment law and
competition law also to followed by the LARDO
restaurant. - Ethics The values and ethics should not be
undermined by the restaurant such as serving what
is mentioned in the menu book. Non-discriminatory
practices should be adopted and fair game should
be played in the industry.
11Benchmark Analysis
- In order to do the competitive benchmarking two
competitors need to be analyzed. One is the high
performing that is Kean's Head and other is
under-performing that is Stella's Kitchen. There
are various steps involved in this analysis which
are discussed as follows - Planning To provide assistance to all types of
customers that is to make a smoking zone within 3
weeks for the smokers so that non-smokers does
not get distracted by taking this view form
Kean's Head. Than providing employment to the
freshers of hotel management till December 2016
as Stella's kitchen is doing the same. Firm will
require financial and physical resources to carry
out this function. Moreover, it is to be seen
that discrimination is not done. - Analysis Company should compare its existing
performance and customer review with that of the
strategy of Kean's Head and Stella's Kitchen in
order to bring changes in the strategy being
designed.
12Cont..
- Action Implementation of plans should be done
and these should be shared and communicated with
the stakeholders of the enterprise. If they
suggest any changes than improvement plan should
be developed and accordingly changes should be
made. - Review After the implementation of changes,
management should review and monitor the effects
of changes. If there is any variations in
accordance with the set benchmark than the
control measures should be applied so that actual
output meets with the set standards.
137 S of LARDO Restaurant
7 S Result
Strategy Skimming pricing, customer satisfaction by providing high quality food.
Structure Firm has flat structure.
Systems Customer support, effective human resource management system, order processing and control mechanism.
Skills Innovative skills, high competent personnel.
Staff Less employees with high energy and enthusiasm. They except high salary and good incentives.
Style Democratic management style
Shared values Excellence and enthusiasm
14SWOT Analysis
Strengths Weaknesses
Firm has highly skilled, enthusiastic and energetic employees. It has generated good profits in three years. Company has opened 3 ventures and has expanded, thus it has good financial resources. Firm is highly innovative. It satisfied it customers at its best. Firm has set excellent benchmark and work accordingly. Company is planning to open one more venture which shows that company is developing in its sector. It is not able to motivate its employees at best possible manner. The prices of the food are quite high. Firm has flat structure which make it difficult for the owner to handle and also employee's issues does not get resolve. Human resources are short due which customers does not get serve in a proper manner. The serving takes longer time. Company is unable to employ latest technological equipments.
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16(No Transcript)
17Cont..
Opportunities Threats
Company has an opportunity to establish its branch outside the college campus so as to attract the young customers. It can reach up to middle scale industry if it establish some more restaurants. Franchise of the restaurants can also be provided. The economic factor, political factor and the social factor put a high threat over the LARDO. Less motivating employees may leads to reduction of brand image and innovative skills. Competitors who are under-performer can reach above LARDO if customers would get switch.
18Recommendations
- Company should bring improvement in their
management system so that employees can be made
more motivating. - Firm should focus upon the training and
development of the employees so that
effectiveness can be maintained. - Bring innovative products in order to gain
competitive advantage.
19Conclusion
- As per the whole situation analysis it can be
concluded that it has good strengths and
opportunities. If it work upon these two than
weaknesses and threats can be overcome in a
lesser period of time. The quality o food has
been maintained and customer base of the firm is
remarkable.
20References
- Gill, A. and Biger, N., 2012. Barriers to small
business growth in Canada. Journal of Small
Business and Enterprise Development. - Inter Credit Report. 2015.
- SWOT Template SWOT Analysis Example for a
Non-Governmental Organization (NGO). 2015.
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