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• MHA 626 Week 1 Discussion 1 Business

• MHA 626 Week 1 Discussion 2 Strategic

• Week 1
• Discussions
• To participate in the following discussions, go
  to this week's Discussion link in the left
  navigation.
• Business and Strategic Planning

• Strategic Planning and Marketing
• Figure 1.1 in the course text illustrates how
  various functional plans for a healthcare
  organization support the overall strategic plan.

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• MHA 626 Week 1 Individual Assignment Vision,

• MHA 626 Week 1 Individual Assignment Vision,

• Assignment
• To complete the following assignment, go to this
  week's Assignment link in the left navigation.
• Vision, Mission, and Values Statements

• Assignment
• To complete the following assignment, go to this
  week's Assignment link in the left navigation.
• Vision, Mission, and Values Statements

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PSY 325Week 2 Discussion Question 1 (UOP Course)

• MHA 626 Week 2 Assignment SWOT Analysis

• MHA 626 Week 2 Assignment SWOT Analysis

• Assignment
• To complete the following assignment, go to this
  week's Assignment link in the left navigation.
• SWOT Analysis
• This weeks assignment will allow you to
  generate content that you will incorporate into
  the Market Analysis section of your Final
  Project.

• Assignment
• To complete the following assignment, go to this
  week's Assignment link in the left navigation.
• SWOT Analysis
• This weeks assignment will allow you to
  generate content that you will incorporate into
  the Market Analysis section of your Final
  Project.

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• MHA 626 Week 2 Discussion 1 Patient-

• MHA 626 Week 2 Discussion 2 Selecting

• Patient-Centered Marketing
• This discussion will allow you to generate
  content for your Final Project regarding your
  chosen healthcare organizations customers and
  demographics.

• Selecting Marketing Strategies
• This discussion will allow you to create content
  for your Final Project regarding the use of an
  appropriate marketing strategy.

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• MHA 626 Week 3 Assignment The mportance

• MHA 626 Week 3 Discussion 1 Internal and

• Assignment
• To complete the following assignment, go to this
  week's Assignment link in the left navigation.
• The Importance of Marketable Objectives
• This weeks assignment will provide information.

• Internal and External Environmental Analyses
• For this discussion, you will examine
  information and data from the SWOT analysis you
  conducted in Week Two and learn how that
  information and data can be applied to the
  Environmental Analysis section of your marketing
  plan for the Final Project.

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• MHA 626 Week 3 Discussion 2 Examining Market

• MHA 626 Week 3 Discussion 2 Critical Success
  Factors

• Examining Market Research Strategies
• For this discussion, you will examine market
  research strategies and how the information
  gleaned can be applied to the Marketing Mix
  section of your Final Project.

• Internal and External Environmental Analyses
• For this discussion, you will examine
  information and data from the SWOT analysis you
  conducted in Week Two and learn how that
  information and data can be applied to the
  Environmental Analysis section of your marketing
  plan for the Final Project.

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• MHA 626 Week 4 Assignment Database

• MHA 626 Week 4 Assignment Database

• Assignment
• To complete the following assignment, go to this
  week's Assignment link in the left navigation.
• Database Marketing
• This week you will obtain information on
  database marketing to support the Marketing Mix
  section of your Final Project.

• Assignment
• To complete the following assignment, go to this
  week's Assignment link in the left navigation.
• Database Marketing
• This week you will obtain information on
  database marketing to support the Marketing Mix
  section of your Final Project.

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• MHA 626 Week 4 Discussion 1 Marketing

• MHA 626 Week 5 Discussion 1 Planning

• Planning and Control Measures
• For this discussion, you will generate content
  for your Final Project regarding plan evaluations
  that are associated with a product or service.

• arketing Opportunities and Strategies
• For this discussion, you will obtain information
  for the Marketing Mix section of your Final
  Project. Specifically, you will focus on your
  chosen HCOs marketing opportunities and goals.

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• MHA 626 Week 6 Final Paper Marketing Plan

• MHA 626 Week 6 Final Paper Marketing

• Marketing Plan
• To prepare for this assignment, read this weeks
  required article by Firshein (1996). For your
  Final Project, you will compile the work you have
  completed throughout the course to develop a 10-
  to 15-page

• To prepare for this assignment, read this weeks
  required article by Firshein (1996). For your
  Final Project, you will compile the work you have
  completed throughout the course to develop a 10-
  to 15-page marketing plan that supports the goals
  of a strategic plan for a real-world healthcare
  organization, incorporating instructor and peer
  feedback as appropriate.

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