Digital Marketing Services Agency

1
Happy Heap Marketing
Digital Marketing Services Agency
2
What is Digital Marketing ?

• Digital marketing is the process of building
  and maintaining customer relationships through
  online activities to generate sales and/or
  capture customers that are searching on the
  Internet for answers
• With the constant growth of the web, and more
  people getting connected every day, digital
  marketing has become a necessity for many
  organisations
• This also includes small businesses that want to
  trade online and make a name for themselves on
  the web

3
Digital Marketing Overview
Benefits of Digital Marketing

• Puts the consumer in control
• Provides convenience
• Drives brand loyalty
• Reduces the selling cycle
• Builds your brand
• It is measurable
• It is cost effective
• Allows custom targeting
• Can be tweaked and tunes in real time

4
Digital Marketing Overview
Objectives of Digital Marketing
Objectives of Digital Marketing

• One way to make sure you are found on the
  web is with an optimized digital marketing
  strategy. Most digital marketing strategies and
  campaigns have 5 objectives
• Reach the right audience
• Engage with your audience
• Motivate your audience to take action
• Ensure efficient spending on your campaign
• Maximise return on investment (ROI)

5
Digital Marketing Overview
Components of Digital Marketing

• Website design (user experience)
• Search engine optimization (SEO)
• Pay per click (PPC)
• Social media marketing (SMM)
• Email marketing
• Display advertising (banner ads)

6
Search Engine Optimization

• SEO Definition
• Search engine optimization (SEO) is the process
  of getting traffic from the free, organic, or
  natural listings on search engines.
• All major search engines such as Google, Yahoo
  and Bing have such results, where web pages and
  other content such as videos or local listings
  are shown and ranked based on what the search
  engine considers most relevant to users. Payment
  isnt involved, as it is with paid search ads.

7
Digital Marketing Overview
What is Pay Per Click ?
What is Pay Per Click Marketing

• PPC is an internet advertising model used on
  search engines, advertising networks and content
  websites, such as blogs, where advertisers only
  pay when a user actually clicks on an
  advertisers' website
• Advertisers bid on keyword phrases relevant to
  their TG
• PPC is done for Instant results, Total control
  over the campaign and cost, specific targeting,
  and pay only for the performance
• Any PPC campaign requires constant research,
  testing and evaluation, as well as considerable
  PPC campaign management in order to provide the
  greatest Return on Investment (ROI)

8
What is Social Media Marketing ?
Social Media Marketing

• Social Media is a virtual element for the online
  business.
• Social Media Marketing is used as a branding tool
  and can increase conversions, sales tracking,
  page views and add exposure.
• It is simple and low cost way of increasing sale
  and to traffic to your website.
• It increases the site popularity and to bring the
  potential consumers to our niche area
• Famous Social Media Platforms -
• Facebook
• Twitter
• LinkedIn

9
Website Design and Development

• Web design encompasses many different skills and
  disciplines in the production and maintenance of
  websites
• Web development is a broad team for the work
  involved in developing a website for the internet
• Analyse, Organise, Develop, Implement and
  Maintain are the five steps process for effective
  website design
• If designed appropriately, the wensite ranks well
  in major search engines, especially Google
• Domain, Hosting, Technology, Purpose, Content,
  Navigation, Optimisation, and Security are the
  key points in Website Development.

10
Thank You!
If you are thinking to hire digital marketing
agency, then contact us Now!
For more details visit us at www.happyheapmarketi
ng.com