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Title: MKT 575 Course Extraordinary Success/ tutorialrank.com


1
MKT 575 Course Extraordinary Success
tutorialrank.com
For More Tutorials
www.tutorialrank.com
2
MKT 575 Course Extraordinary Success
tutorialrank.com
  • MKT 575 Entire Course (UOP)
  • MKT 575 Week 1 Assignment Identify the Macro
    Environment (UOP)
  • MKT 575 Week 1 DQs
  • MKT 575 Week 1 Assignment Identify the Macro
    Environment
  • MKT 575 Week 2 Assignment Marketing Plan
    Evaluation
  • MKT 575 Week 3 Reflection
  • MKT 575 Week 3 Assignment Case Study
  • MKT 575 Week 4 DQs
  • MKT 575 Week 4 Assignment Case Study
  • MKT 575 Week 5 Assignment Keurig Case Study
  • Consider a company with which you are familiar.
    Review its corporate website.Write a 350- to
    700-word paper in which you discuss how these
    align with the current issues facing
    organizations from a macro-environment
    standpoint. Identify the companys mission,
    goals, and marketing goals. Are the companys
    vision, mission goals, and marketing goals
    adequate or lagging based on todays
    environmental issues? Consider the following

3
MKT 575 Course Extraordinary Success
tutorialrank.com
  • MKT 575 Week 1 DQs (UOP)
  • MKT 575 Week 2 Assignment Marketing Plan
    Evaluation (UOP)
  • How do vision, mission, and goals differ? How do
    each of these relate to the development of a
    marketing strategy?Discuss the factors involved
    in reviewing the competition. Should you remain
    industry-focused or should you remain
    product-focused? Why? Use an example in your
    discussion.
  • Faculty will assign a case study from the
    textbook for your Learning Team. Your team will
    function as a consultant to the company you
    choose to review. Your goal as a consultant is to
    evaluate the companys current marketing plan and
    recommend changes.

4
MKT 575 Course Extraordinary Success
tutorialrank.com
  • MKT 575 Week 3 Assignment Case Study (UOP)
  • MKT 575 Week 3 Reflection (UOP)
  • Review Case 2.1 Pfizer, Inc., or Case 2.2 IKEA in
    Cases for Part 2 of Strategic MarketingWrite a
    1,050- to 1,400-word paper to summarize your
    analyses of the case. Address the following in
    your paperDescribe the target marketDiscuss the
    positioning strategy. How effective is it?
  • Discuss innovation and new-product strategies,
    customer relationships and strategic alliances,
    and branding strategies. Your discussion should
    include the topics you are comfortable with, any
    topics you struggled with, and how the weekly
    topics relate to application in your
    field.Prepare a 350- to 1,050-word paper
    detailing the findings of your discussion

5
MKT 575 Course Extraordinary Success
tutorialrank.com
  • MKT 575 Week 4 DQs (UOP)

MKT 575 Week 4 Assignment Case Study (UOP)
For this assignment, choose from the following
optionsOption 1 Analysis PaperRead the
instructions in the University of Phoenix
Material Marketing Plan Evaluation and
Recommendation Case Study Part 2 Target Market
and Positioning Strategy Analysis located on the
student website and select one option to complete
the assignment
  • Discuss the decisions necessary to developing a
    distribution strategy. What are the major types
    of channels? Provide an example of each type of
    channel.How are channel strategies evaluated?
    Why would channel strategies need adjustment?
    Provide examples

6
MKT 575 Course Extraordinary Success
tutorialrank.com
  • MKT 575 Week 5 Assignment Keurig Case Study (UOP)
  • Review the Case 6-7 Keurig Inc. in Cases for
    Part Six of Strategic Marketing.Write a 1,400-
    to 2,100-word paper in which you complete the
    followingDiscuss the appropriateness of
    distribution and channel strategies used for
    consumer sales.Review the pricing strategies for
    consumer sales. Are these strategies appropriate
    in todays market? How would you change them?

7
MKT 575 Course Extraordinary Success
tutorialrank.com
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