Sales Presentation for product or services

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• Sales Presentation for
• product or services

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Ritz-Carlton
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Company overview

• Ritz-Carlton is the luxurious subsidiary brand of
  Marriott International that have numerous hotel
  in across different nation and countries. The
  company provide luxurious accommodation and other
  services to their customers so that customer
  prefer their hotel from their competitors.

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Job Responsibilities

• Sales executive-
• The key job responsibilities of sales executive
  is that they act as the link between organization
  and their customers.
• Another responsibility is to offer advice and
  introduce new services within the Ritz-Carlton so
  that they may attract large customers and guests.

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Company message

• Who are we?
• Company is the renowned subsidiary of Marriott
  International that renders luxurious
  accommodation and food beverage services to
  their guests. The hotel also provide finest and
  pleasant stay for the customers by delivering
  standard or quality dining services.
• What are our core values?
• Core values or mission of Ritz-Carlton is to
  become the luxurious and leading hotel chain in
  the world. However, the core values of
  hospitality organization also include providing
  genuine care and comfort to customers.

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Contd..

• What do we do?
• Ritz-Carlton generally deals in providing
  luxurious and semi-luxurious accommodation,
  leisure and entertainment services to different
  segment customers and guests. The services of
  Ritz-Carlton are affordable to the customers and
  guests as they are introducing budgeted
  accommodation services to the customers through
  initiating various discount offers.
• What do we bring to the table?
• The hospitality organization is leading brand in
  the luxury market that result in providing value
  proposition in terms of satisfying customers,
  meeting their changing needs and requirement etc.

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Competitors

• Who are the competitors?
• In the contemporary hospitality environment there
  are different competitors and rivalries existing
  in the marketplace such as Four season hotel,
  Hilton, Hyatt etc. that provide quality and
  luxurious services to their guests and clients.
• What do they do?
• The competitors also provide the different
  services like food and beverages, lodging,
  accommodation etc. so that they may meet the
  requirement of the customers and guests.

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Sales Process

• Presentation Customer oriented approach
• The new service has been introduced by the
  Ritz-Carlton that is discounted accommodation
  services to the different segment customers and
  guests so that they may satisfy their needs.
  However, in the contemporary scenario customers
  prefer to select the accommodation services that
  are affordable and of low value so that customers
  can easily meet their other requirement.
  Therefore, to satisfy the need and requirement of
  the guests Ritz-Carlton sales executive focus on
  introducing accommodation services by enabling
  discount offers.
• Another step in the sales process include that
  satisfying or meeting the requirement of
  customers and guests it support the Ritz-Carlton
  in increasing their sales opportunities. As, due
  to customer oriented approach the hospitality
  organization will focus on introducing the
  services that meet the current need of the
  customers.

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Prospecting and lead generation

• Identify current customer base
• In order to achieve the mission and values of
  Ritz-Carlton sales executive has introduced
  providing accommodation services at the
  discounted rate so that they may increase the
  sales of their services and result in generating
  profits. For this purpose the current customer
  base would be to target medium income and low
  income customers so that they should satisfy
  their other entertainment need also.

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REFERENCES

• Gray, D. C., 2010. Sales and Operations Planning
  Standard System With Reference Software.
  Trafford Publishing.
• Honey, E. D., Ford, J. B. and Simintiras, A. C.,
  2003. Sales Management A Global Perspective.
  Psychology Press.
• Hoyer, D. W. and maclnnis, J. D., 2012. Consumer
  behavior. Cengage Learning.
• Noonan, C., 2010. Sales Management. Taylor and
  Francis.

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