Magento – SEO Tips and default settings - PowerPoint PPT Presentation

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Magento – SEO Tips and default settings

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The success of online stores depends on how well they are optimized for search engines. There are a number of things you can change on your Magento site in order to appropriately optimize it for search rankings. – PowerPoint PPT presentation

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Title: Magento – SEO Tips and default settings


1
Magento SEO Tips and Default Settings
http//www.elitemagentodevelopment.com
2
Introduction
  • The success of online stores depends on how well
    they are optimized for search engines.  
  • There are a number of things you can change on
    your Magento site in order to appropriately
    optimize it for search rankings.

3
SEO Tips and Default Settings for Magento
  • Meta Tag for products
  • Your site is designed to sell products.
    Therefore the importance of Meta tags can hardly
    be over emphasized.  The fieldsauto generation
    feature of Magento 2 sets templates for Meta data
    of products.
  • SEO friendly URLs
  • Your specified SKU decides the URL of your
    product in Magento.
  • Meta tags for categories
  • Magento 2 allows you to set up meta tags at the
    store view level. You can overwrite the meta tag
    on a category level and also decide upon a URL of
    your choice for that category.

4
SEO Tips and Default Settings for Magento
  • Meta Tags for Homepage
  • The new Magento sets the default page as
    homepage as in earlier versions. So when you
    change or upgrade to the latest version of
    Magento remember to customize this important tag
    in content.
  • Prefixes and suffixes for title tags
  • Magento allows you to add information before and
    after your title tag. 
  • Images optimization
  • This is vital for the speed of sites and
    directly affects ranking. A fast site has a
    better ranking ability compared to a slower site. 

5
SEO Tips and Default Settings for Magento
  • Unique content
  • Magento offers tools to reduce duplicate
    content on your website. This includes canonical
    Tags for various categories of products,
    Canonical tags for products, and category path in
    products URL.
  • Site indexing control
  • ROBOTS.TXT is an improved feature that edits
    robots.txt files easily from the admin panel.
  • Meta Roboti s a default Meta robot set to INDEX,
    FOLLOW that is difficult to customize for any
    page except Google
  • XML Site Map site maps in Magento are found in
    Stores. Images are added here automatically, you
    can submit URL for site map to Robots.txt, and
    control the file size.

6
Conclusion
  • The new Magento does not offer HTML Sitemap.
    Using suffix and prefix for you URL may lead to
    404 errors. Meta data is added to all pages by
    default and Google analytics tracking code can
    also be added.
  • It is easier to implement Google AdWords
    in Magento web development services by Elite
    Magento Development.

7
THANK YOU!
Visit us _at_ www.elitemagentodevelopment.com
/elitemagentodevelopment
/elitemagentodev
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