Magento – SEO Tips and default settings

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Magento SEO Tips and Default Settings
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Introduction

• The success of online stores depends on how well
  they are optimized for search engines.  
• There are a number of things you can change on
  your Magento site in order to appropriately
  optimize it for search rankings.

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SEO Tips and Default Settings for Magento

• Meta Tag for products
• Your site is designed to sell products.
  Therefore the importance of Meta tags can hardly
  be over emphasized.  The fieldsauto generation
  feature of Magento 2 sets templates for Meta data
  of products.
• SEO friendly URLs
• Your specified SKU decides the URL of your
  product in Magento.
• Meta tags for categories
• Magento 2 allows you to set up meta tags at the
  store view level. You can overwrite the meta tag
  on a category level and also decide upon a URL of
  your choice for that category.

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SEO Tips and Default Settings for Magento

• Meta Tags for Homepage
• The new Magento sets the default page as
  homepage as in earlier versions. So when you
  change or upgrade to the latest version of
  Magento remember to customize this important tag
  in content.
• Prefixes and suffixes for title tags
• Magento allows you to add information before and
  after your title tag. 
• Images optimization
• This is vital for the speed of sites and
  directly affects ranking. A fast site has a
  better ranking ability compared to a slower site. 

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SEO Tips and Default Settings for Magento

• Unique content
• Magento offers tools to reduce duplicate
  content on your website. This includes canonical
  Tags for various categories of products,
  Canonical tags for products, and category path in
  products URL.
• Site indexing control
• ROBOTS.TXT is an improved feature that edits
  robots.txt files easily from the admin panel.
• Meta Roboti s a default Meta robot set to INDEX,
  FOLLOW that is difficult to customize for any
  page except Google
• XML Site Map site maps in Magento are found in
  Stores. Images are added here automatically, you
  can submit URL for site map to Robots.txt, and
  control the file size.

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Conclusion

• The new Magento does not offer HTML Sitemap.
  Using suffix and prefix for you URL may lead to
  404 errors. Meta data is added to all pages by
  default and Google analytics tracking code can
  also be added.
• It is easier to implement Google AdWords
  in Magento web development services by Elite
  Magento Development.

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