Solving the problem of cart abandonment in Magento stores

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Solving the problem of cart abandonment in
Magento stores
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Introduction

• Cart abandonment is a major problem for online
  stores. A customer browses through the store,
  picks up products but finally abandons the cart
  and leaves the site.
• This means loss of revenue. As the sale is
  virtual there is little scope for personal
  intervention here.
• However, it is important to come up with ways to
  stop this tendency. Magento store development has
  to take a good look at this problem.

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Reasons for shopping cart abandonment and
solutions

• One of the major reasons for cart abandonment by
  browsers is the complicated and tedious
  multi-step check out process. Most users are
  looking for a quick why to buy products.
• Among the reasons cited by customers for
  abandoning their cart, the majority of them
  responded with unexpected costs included in the
  final bill before the payment is made.
• Another response refers to the complicated
  website navigation that leads to potential
  customers losing interest or simply growing tired
  of moving from one page to another to find what
  they want.
• Abandoned cart alerts sent for both abandoned
  cart and abandoned orders where payment did not
  go through could be used too. 

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Reasons for shopping cart abandonment and
solutions

• A different strategy is needed for new visitors.
  Using personalized shopping offers and giving
  coupons are behavioral tactics that treat each as
  a unique customer.
• Follow up emails are a great way to stay
  connected with customers and a good relationship
  building tool. These mails help to improve
  conversion rates.

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Conclusion

• Magento abandoned cart extension is an important
  part of Magento store development process. It has
  a fix it yourself solution that e-commerce sites
  can use to decrease cart abandonment and increase
  sales significantly.

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