IT’S ALL IN THE TIMING

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ITS ALL IN THE TIMING
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• Maximise your marketing effort on Instagram by
  knowing the best time to post content which your
  customers will engage with.
• So its 10 am and you just posted a photo
  competition for your business on Instagram.
• It gained 20 likes.
• Your competitor posted a similar competition
  on Instagram, but it was posted it at 730 pm.
  Their post gained 100 likes.

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• Now you are asking yourself why they had a
  better result when they have the same amount of
  followers as you?
• The answer is in the timing.
• To save your business from Instagram
  underperformance, our infographic gives you the
  low down on the right times and days to post.

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• Weekday Fix
• Social media users are often online Tuesdays
  through to Thursdays. 85 of these users are
  students and 9-5 workers, who access social media
  during meal times. These times are known as
  rushes, being the Learner and Earner Rush during
  7-9am, Lunch Time Rush from 11-2pm and the
  Evening Rush from 5-7pm.

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• Weekend Posting
• Weekends are a tricky time to post, with
  studies finding most people are inactive on
  social media due to their busy weekend schedules.
  However, there are still downtimes where you can
  find user engagement.

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• Saturday Mornings Evenings
• Most weekend users are online Saturday
  mornings from 7-10am. This is due to their
  Saturday sleep-ins and the trend of picking up
  your phone rather than a book. Alternatively,
  Saturday evenings between 4-6pm is peak hour for
  users to check their Instagram feed prior to
  getting ready for their nighttime plans. During
  these times, fashion posts gain greater
  engagement.

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• Sunday Evening Mums
• Sunday evenings are the prime time for the
  Mum target market. Mums are the main active
  users from 6-11pm. This peak time is ideal for
  Instagram competitions and text-heavy posts,
  users are more likely engage during this time
  over all other days.

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• Monday and Friday are Posting NO GOs.
• Users are least engaged on Monday and
  Fridays. Often users are suffering from
  Mondayitis or are preparing themselves for
  their weekends. On these days, users are
  typically only scrolling through their feeds,
  without taking much notice of what posts contain.

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• For the Love of FOODIES
• There is not one person who doesnt like to
  see a food post on Instagram, after all,
  Instagram food posts are a phenomenon, so it is
  important to know the best times to post. Studies
  show the best engagement times for food posts are
  during breakfast and lunch. The food post should
  typically stay within the given timeframe, being
  breakfast food during breakfast time, and lunch
  or dinner pics during lunch time.

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• By following our guide, your posts and
  Instagram business profile can achieve a greater
  following, increased liking and greater presence
  on Instagram.
• You may also be interested in how to Make your
  Instagram Profile Instagood or Instagram
  Advertising Open to all Businesses.

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• For assistance with your social media
  marketing for your business, contact us today by
  calling 0422 885 723
• http//www.insightsocialmedia.com.au