E-Visa To Boost Travel and Tourism in Malaysia: Ken Research

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E-Visa To Boost Travel and Tourism in Malaysia
Ken Research
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• Malaysia is forecasted to meet 36 million
  tourists target by 2020 and bring in revenue of
  USD 52.4 billion
• Inbound trips, domestic trips and international
  trips are expected to grow over the forecast
  period.
• Ken Research announced its latest publication on,
  Travel and Tourism in Malaysia to 2020 which
  discusses detailed analysis of tourists spending
  patterns on different categories such as hotels,
  food, accommodation and travel. Report also
  contains the consumer trends and the major
  drivers in the tourism industry describing the
  market penetration and future potential of
  industry. In addition, detailed distribution and
  packaging data in the report enables the reader
  to interpret future outlook on how the market
  will shape up by the end of this decade.

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Malaysia registered millions of tourists and
received huge receipts as earnings in 2014. It
was the second largest resource for influx of
foreign exchange to the country but there came a
turning point in the tourism industry and there
was a drop in countrys foreign exchange
reserves. Malaysia witnessed two air tragedies
which involve flight MH370 which disappeared in
March and flight MH17 was shot down on July 17.
After these accidents, tourists do not have same
enthusiasm for a tour to Malaysia and they
started choosing other destinations over
Malaysia. Also the negative publicity regarding
security by foreign media caused a huge loss to
tourism industry in 2015. There was a significant
drop in number of tourists from 2014 to 2015.
However, market is expected to grow and recover
in 2016, and major reason could be depreciation
of Malaysian currency. Depreciation of Malaysian
currency is helping tourists to roam in Malaysia
at lower cost.
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Tourism is supporting the growth of various
sectors. Hotel industry and transport
intermediaries are reaping the maximum benefits.
It is creating both wealth and employment
resulting in growth of Malaysian economy. Every
country is promoting its tourism industry to
increase its reserve of foreign exchanges as a
result there is a divergence of tourists from
Malaysia to other economies thus decline in
tourists arrivals. Malaysian outbound trips and
domestic trips captured a satisfactory share in
2015. In 2016, Malaysian government launched
e-Visa programme. Malaysia is expecting half of
the tourists from China and this e-Visa programme
is the initial step to help achieve the goal and
for the development and expansion of tourism
industry. Additionally, Malaysia has announced
its new tourism ambassador, Shila Amzah to boost
arrivals from china. She has won the hearts of
the Chinese after becoming the champion of Asian
Wave (a Chinese show). Also, Malaysian government
announced a visa-waiver programme for Chinese
tourists in expectation of influx of tourists.
Under this programme, Chinese can visit Malaysia
for not more than 15 days.
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• Key Topics Covered in the Report
• Detailed analysis of Malaysian tourism industry
• Value and volume analysis for Malaysian tourism
  industry
• Historic and Forecast value analysis
• Key issues and trends in the tourism industry
• Consumer trend framework
• Analysis of mega-trends
• To know more on coverage, click on the link
  below
• https//www.kenresearch.com/media-and-entertainmen
  t/tourism/travel-tourism-malaysia-2020/31999-94.ht
  ml
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https//www.kenresearch.com/automotive-transporta
tion-and-warehousing/general-transportation/travel
-tourism-spain-2020/23628-100.html Contact Ken
ResearchAnkur Gupta, Head Marketing
Communicationsankur_at_kenresearch.com91-901537824
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