blog

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New Methods of eMarketing

• Lecture 3
• Applied eBusiness and eMarkeing

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Learning Objectives

• What is a blog
• Top 5 UK blog sites
• Why blog
• What makes a good blog
• The Social Media Landscape
• Seminar

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Blogging Top 5 UK Bloggers

• 1. Guido Fawkes Blog Political Blogger
• 2. Lisa Eldridge Beauty Blogger
• 3. Creative Bloq Creative Blog
• 4. Arse Blog Arsenal Football Club Blog
• 5. Style Bubble
• the self-made queen of independent UK fashion
  blogging.

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TASK

• In groups of 2 select one of the bloggers on the
  previous slide.
• Find their Blog
• List 5 key likes from this blog
• List at least 5 things you would do to improve
  the blog

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Where to Host Your Blog

• WordPress.org
• Requires no coding knowledge Free software
  its the domain name and hosting you pay a for
  It gives you a professional website
  WordPress.org is the best place to blogLargest
  blogging community on the web
• WordPress.com
• Free blog-hosting siteLow maintenance but less
  control of the blogNot a full company website
  but a loyal companion for one Write posts, free
  themes and set up social media buttons

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Where to Host Your Blog

• Blogger
• Googles free blog-hosting siteSimple designs A
  Gmail account is needed for it to be free
• Tumblr
• Offers a refreshing take on bloggingRecently
  bought by Yahoo

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Where to Host Your Blog

• SquareSpace
• Offers a nice solution for the business owner in
  need of a web presence
• quarespace is a SaaS-based content management
  system-integrated website builder, blogging
  platform and hosting service. The system allows
  individuals and businesses to create and maintain
  websites and blogs. The services are only
  available bundled they are not available
  separately. Hosting by Squarespace is mandatory
  individuals and businesses cannot host their own
  Squarespace sites.
• Since launching in 2004, Squarespace has grown to
  over 500 employees1 in 190 countries, and
  millions of users have created websites on the
  Squarespace platform
• There moto is Get online quickly with a free
  trial, setup a cool design and start attracting
  clients
• Google
• Fun features like the badge make getting
  followers easierGoogle Plus brings you instant
  community audience two things any blogger
  wants more ofMake sure to share publicly if you
  want to build any sort of following.

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How to Create a Popular Blog

• Who are my readers? How do I reach them? What
  are their motivations? What are the problems I
  can help them solve? How can I entertain them and
  inform them at the same time? What content will
  compel them to purchase what I have to offer? To
  be successful, you need to do the same thing.
• Meerman Scott, D. (2015). The New Rules
  of Marketing and PR How to Use Social
  Media, Online Video, Mobile Applications,
  Blogs, News Releases, and Viral Marketing
  to Reach Buyers Directly

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Task

• From Meerman Scotts quote answer each of the
  questions he poses.

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Reading List

• Fishbein, M. (2014) The Ultimate Guide to
  Blogging What To Write About, How to Promote
  Your Blog, How to Make Money Blogging.
  CreateSpace Independent Publishing Platform.
  CreateSpace Independent Publishing Platform.
• Jones, C. (2014) WordPress Websites Step-by-Step
  The Complete Beginner's Guide to Creating a
  Website or Blog With WordPress. CreateSpace
  Independent Publishing Platform.
• Meerman Scott, D. (2015) The New Rules of
  Marketing PR How to Use Social Media, Online
  Video, Mobile Applications, Blogs, News Releases,
  and Viral Marketing to Reach Buyers Directly. 5th
  Edition John Wiley Sons.

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Seminar

• Guest speaker Adriana Braje Youtube blogger
• Who does not have an organisation or tool for
  assignment 1?
• Who does not have a partner for social media
  tutorial?
• Assignment 2 Launched
• Social Media Tool Tutorial