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GB 530 Seek Your Dream/uophelp.com

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For more course tutorials visit www.uophelp.com Brand Extension Marketing Plan Project; Introduction: The major project in this course is to complete a Brand Extension Marketing Plan for one new product on the behalf of an existing for-profit organization.;Project Assignment: As we begin our project here in Unit 1, you need to first assume you have the role of a marketing manager for one, new, currently not available product on the behalf of a real, for-profit organization. Consider this a ?brand extension?: you are adding a product to an existing company?s product line. This product may be introduced on a local, regional, national, or international scale.;It is very important that you fully comprehend what a brand extension is before you begin your major assignment. Find ?brand extension? in your Kotler text and make certain you understand the definition. Brand extensions fall into two categories: line extension and category extension. Be sure to understand the difference. – PowerPoint PPT presentation

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Title: GB 530 Seek Your Dream/uophelp.com


1
GB 530 Seek Your Dream/Uophelp.com
  • For more course tutorials visit
  • www.uophelp.com

2
GB 530 Seek Your Dream/Uophelp.com
  • GB 530 Unit 1 Assignment Brand Extension
    Marketing Product Proposal
  • For more course tutorials visit
  • www.uophelp.com
  •  
  • Brand Extension Marketing Plan Project Introducti
    on The major project in this course is to complet
    e a Brand Extension Marketing Plan for one new pro
    duct on the behalf of an existing for-profit organ
    ization.Project Assignment As we begin our proje
    ct here in Unit 1, you need to first assume you ha
    ve the role of a marketing manager for one, new, c
    urrently not available product on the behalf of a 
    real, for-profit organization. Consider this a ?br
    and extension?
  • you are adding a product to an existing company?

3
GB 530 Seek Your Dream/Uophelp.com
  • GB 530 Unit 2 Assignment Brand Extension
    Marketing Plan
  • For more course tutorials visit
  • www.uophelp.com
  •  
  • Unit 2 Assignment RubricBrand Extension Marketing
     PlanIntroduction The major project in this cour
    se is to complete a Brand Extension Marketing Plan
     for one new product on the behalf of an existing
     for-profit organization. Using the Marketing Plan
     guidefound in Doc Sharing, complete and submit t
    he following components of your Marketing Plan. U
    nit 2 Identifying and Assessing Marketing Opportu
    nities 

4
GB 530 Seek Your Dream/Uophelp.com
  • GB 530 Unit 3 Assignment Brand Extension
    Marketing Plan Connecting with the Customer
  • For more course tutorials visit
  • www.uophelp.com
  •  
  • Unit 3 Assignment Rubric
  • Introduction The major project in this course is
    to complete a Brand
  • Extension Marketing Plan for one new product on
    the behalf of an existing for-profit
    organization.

5
GB 530 Seek Your Dream/Uophelp.com
  • GB 530 Unit 4 Assignment Brand Extension
    Marketing Plan (Developing Strong Brands)
  • For more course tutorials visit
  • www.uophelp.com
  •  
  • Unit 4 Assignment Rubric
  • Introduction The major project in this course is
    to complete a Brand
  • Extension Marketing Plan for one new product on
    the behalf of an existing for-profit
    organization.

6
GB 530 Seek Your Dream/Uophelp.com
  • GB 530 Unit 5 Assignment Developing a Marketing
    Plan
  • For more course tutorials visit
  • www.uophelp.com
  •  
  • DEVELOPING
  • A
  • MARKETING PLAN
  • A Template for
  • Analysis and Strategy
  • This template is designed for the analysis and pla
    nning phases of marketing strategy development. Yo
    u mustresearch and understand the product and/or o
    rganization before using this document. By working
     through the first half of the template, you will 
    develop a comprehensive customer, competitor, orga
    nizational and environmental analysis. This sets t
    he stage for an effective strategy planning discus
    sion. Remember Strategy is often inaccurate until
     the analysis phase is satisfactorily completed. T
    he rest of the document is designed for the actual
     strategy development phase of marketing planning 
    and should be used only after the analysis is comp
    lete. By working through these pages you will deve
    lop a comprehensive plan for a successful business
     and marketing strategy.

7
GB 530 Seek Your Dream/Uophelp.com
  • GB 530 Unit 6 Assignment Final Marketing Plan
    Presentation
  • For more course tutorials visit
  • www.uophelp.com
  • GB530 Marketing Management unit 6
  • Unit 6 BEMP Assignment Rubric
  • Introduction The major project in this course is
    to complete a Brand
  • Extension Marketing Plan for one new product on
    the behalf of an existing for-profit organization.

8
GB 530 Seek Your Dream/Uophelp.com
  • GB 530 Unit 6 Assignment Self Direction Learning
    Plan
  • For more course tutorials visit
  • www.uophelp.com
  •  
  • GB 530 Unit 6 Assignment Self Direction Learning
    Plan

9
GB 530 Seek Your Dream/Uophelp.com
  • For more course tutorials visit
  • www.uophelp.com
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