Global Mobile Commerce Trends

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Global Mobile Commerce Trends
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IAB Survey

• According to IAB Global Research, here is a study
  report of consumer purchase and payment
  activities that take place on mobile devices
  across 19 countries of 4 Continents.
• 22 question surveys was designed and fielded in
  19 markets.
• All respondents (18 ) were asked the same
  questions Items purchased, frequency of
  purchase, where purchased and how much was spent
  on mobile (smartphone or tablet) in the past 6
  months.

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Mobile Commerce Scenario
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Respondents Gender and Age wise

• Male vs. Female respondents
• Respondents from 18 to 34 and 35 above

Where APAC Asia Pacific countries
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Mobile Internet Users and Purchasing

• On average 75 of mobile Internet users have made
  a purchase on their smartphone or tablet in the
  past six months.

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31 of Purchasing via Mobile Devices

• What percentage of your purchases have made via
  the following channels?

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Share of Total Monthly Purchases by Country

• Currently, Turkey and China are the leading
  markets in terms of the share of mobile
  purchases.

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Regions that purchase product/services via their
mobile devices daily, weekly and Yearly.

• In APAC Market, China is leading with 47 of
  purchase.
• In Europe, UK is leading with 39 of purchase.
• In North America, US is leading with 25 of
  purchase.
• In South America, Brazil is leading with 22 of
  purchase.
• 57 have been purchasing on mobile for over a
  year. Pleasingly, new adopters are still entering
  the market.

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of People Satisfied with Mobile App

• On average, 80 of mobile purchasers are
  satisfied and 36 are extremely satisfied with
  their mobile purchase experience on country
  average.

Top 5 most satisfied countries with their mobile
purchase experience.
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Why Purchase on smartphone or tablet?

• Top 3 reasons to purchase products or services
  via your smartphone or tablet.

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Purchasing Behaviour
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Purchasing on Website or App?

• 49 respondents shop from retailers website or
  app.
• 32 respondents shop from auction website or app.
• 31 respondents shop from brand specific website
  or app and so on.

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Messaging apps Mobile Commerce

• It seems messaging apps would be the future of
  Mobile Commerce.

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Search Behaviours on Multi-Screen

• 49 people looking products on mobile or tablet.

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Omni-channel Buying Behaviours

• 51 purchases have been made in a store, whereas
  47 people buy on Mobile or tablets.

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In-store Buying Behaviours

• 49 respondents search for a better price in a
  store.

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Consumers Interaction with Mobile Ads

• On average, 76 of mobile purchasers have
  interacted with mobile ads where 24 doing
  nothing in the past six months.

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Consumers Interaction with Mobile Ads

• On average, 33 of consumers interested with the
  ad and clicked on it to get more info.
• Out of 19 countries, only 2 countries (UK
  Canada) are found with the highest
  product/service purchase rate of 27.

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Consumers Interaction with Social Media

• More than one third of mobile purchasers share
  their experience on social media.
• Top 3 sharing countries via Social Media

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Usage of Mobile Wallet
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Top Countries Going Mobile Wallet

• 8 of mobile purchasers have used mobile wallet
  to buy products/services.
• APAC market is leading and that rises to 23.

The countries like China, Norway, UK, Japan and
Australia are amongst the top 5 countries having
highest adoption of Mobile Wallet.
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States of Mobile Wallet Purchasing

• 36 mobile wallet users buy products/services
  weekly or more.
• 86 mobile wallet users are extremely/somewhat
  satisfied with their shopping experience.
• 60 mobile wallet users think that its a
  convenient way of shopping.

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States of Mobile Payment

• What do Mobile Wallet users say about mobile
  payment?
• Source http//www.iab.com

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