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• MKT 578 Entire Course

• MKT 578 Week 1 DQs

• MKT 578 Week 1 DQs
•  MKT 578 Week 2 Public Relations Learning Team
  Project Problem Framing Paper
•  MKT 578 Week 2 DQs
•  MKT 578 Week 3 Learning Team Reflection
•  MKT 578 Week 3 Individual Assignment Public
  Relations Stakeholders Paper

• Public relations is sometimes be viewed as the
  process by which and organization's reputation,
  products and services are enhanced or maintained.
  Similarly, marketing often serves to enhance an
  organization's reputation, products and services.
  In what ways can we distinguish public relations
  from marketing?

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• MKT 578 Week 2 DQs

• MKT 578 Week 2 Learning Team Project Problem
  Framing Paper

• Describe the role of marketing research as it
  pertains to public relations. Compare and
  contrast primary and secondary research. Is one
  more important than the other to public relations
  professionals and their efforts? Why do you think
  so...or why not?

• Discuss the role that public relations appears to
  play within your selected organization, as well
  as its importance in the organizations overall
  promotional mix. Be sure to do the following
• Provide a brief background of the selected
  organization, including its products, services,
  and customers.

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• MKT 578 Week 3 DQs

• MKT 578 Week 3 Individual Assignment Public
  Relations Stakeholders Paper

• What are the ethical responsibilities of public
  relations professionals? How important is the
  ethical component of the practice of public
  relations and how does a PR practitioner
  determine what is ethical and what is not?

• Write a paper of 1.050 to 1,400 words describing
  in detail the full, specific array of internal
  and external stakeholders affected by the
  campaign.
• Identify the perceived needs of each of the
  stakeholder categories and critique how well your
  selected organization addressed the needs of each
  of those internal and external publics to date.

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• MKT 578 Week 3 Learning Team Reflection

• MKT 578 Week 4 DQs

• Discuss this weeks objectives with your team.
  Your discussion should include the topics you
  feel comfortable with, any topics you struggled
  with, and how the weekly topics relate to
  application in your employment field.
• Prepare a 350- to 700-word paper detailing the
  findings of your discussion.

• Why is feedback critical to the communications
  process? What common mistakes do most people make
  when they communicate and what must PR
  professionals do to insure they receive the
  feedback they need to continue to work towards
  mutual understanding?

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• MKT 578 Week 4 Individual Assignment Ethical and
  Legal Issues Paper

• MKT 578 Week 4 Learning Team Reflection

• Identify two public relations messages and two
  public relations practices that were used to
  address the crisis.
• Use available outside research sources from the
  library and the web to select a company,
  organization, or government entity that has had
  to use public relations to address a serious
  problem

• Discuss this weeks objectives with your team.
  Your discussion should include the topics you
  feel comfortable with, any topics you struggled
  with, and how the weekly topics relate to
  application in your employment field.
• Prepare a 350- to 700-word paper detailing the
  findings of your discussion

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• MKT 578 Week 5 DQs

• MKT 578 Week 5 Learning Team Project Public
  Relations Planning Paper

• Social media 2.0 is all about interactivity and
  developing relationships. In what ways have
  social media sites increased the ability of
  companies to create relationships with their
  publics? What specific social media sites are
  you familiar with and/or do you use regularly

• Write a paper of 2,100 and 2,450 words describing
  your proposed public relations plan based on the
  organizational scenario described in the Week Two
  Problem Framing Paper.The Public Relations
  Planning Paper should include the following The
  objectives that the public relations campaign is
  expected to achieve

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• MKT 578 Week 6 Learning Team Project Public
  Relations Plan PAPER

• MKT 578 Week 6 Learning Team Project Public
  Relations Plan Powerpoint

• Prepare a plan of words based on the
  organizational scenario described in the Learning
  Teams Weeks Two and Five assignments, as well as
  the Individual assignment for Week Three. This
  assignment incorporates the prior three project
  installments

• Additionally, create and submit a 15- to 20-slide
  Microsoft PowerPoint presentation that includes
  detailed speaker notes that illustrate how the
  material would be delivered to an audience based
  on the organizational scenario described in the
  Learning Teams Weeks Two.

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