Sample PPT ON External Business Environment

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EXTERNAL BUSINESS ENVIRONMENT By Global
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INTRODUCTION

• External business environment is comprised of
  factors that affects the functioning of business.
  As such they are non controllable and cannot be
  managed by manager of organization.
• It is important for the manager to gather
  information regarding external factors so that it
  can survive in the market for long run. Further
  it enhances the decision making process.
• For the present presentation Ritz Carlton hotel
  has been taken into account. It is famous hotel
  brand of UK.
• The study covers impact of socio-economic changes
  on the development of commercial organizations in
  business and service context.
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1.1 STRUCTURE AND OPERATIONS OF UK ECONOMY

• The structure and operations of UK economy is
  comprised of various factors. This includes
  taxation, population, security measure,
  regulation and size of UK economy.
• In terms of GDP as well as market exchange rate
  UK is regarded as sixth largest economy.
• Further agriculture sector in UK offers 0.7
  contribution in the GDP of nation. The country is
  considered one of the fastest growing economy.
• The taxation policy within UK is transparent and
  simple. The policy has been developed in a manner
  that it assist nation's modern business
  practices.
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CONTINUED...

• UK is 22nd largest country in terms of
  population. From the statistics of population
  2015, it is determined that UK's population is
  64454853. The majority of UK population is aging.
• British Intelligence Authority possess power to
  maintain security of nation.
• Travel and tourism plays effective role in
  raising economic condition within UK. The
  contribution of travel and tourism to GDP as per
  2011 is 1.1 billion euro that is 6.7 of total.
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1.2 CURRENT GOVERNMENT ECONOMIC POLICY AND ITS
EFFECT ON BUSINESS

• Economic policy is considered as action taken by
  government for decision making in economic field.
  
• It covers areas such as setting taxation level,
  making decision regarding budget of government,
  deciding on rate of interest and establishing
  control over money supply.
• There are two economic policies that includes
  fiscal and monetary policy.
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1.3 DISCUSSION ON INCOME, WEALTH AND EMPLOYMENT
DISTRIBUTION IN RELATION TO PROVISION OF SERVICES

• Income is referred to as money received by an
  individual on regular basis in turn of work done.
  Through this individual can effectively fulfill
  his wants and needs.
• Ritz Carlton is luxury hotel brand that offers
  services at higher prices. Thus they cannot be
  afforded by all types of customers.
• Wealth of company is influenced by the kind of
  services offered by the manager of Ritz Carlton.
  It is considered as value of all assets owned by
  individual.
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CONTINUED....

• The services offered largely depends on the
  skills and abilities of the employees. It is
  essential for business to upgrade the knowledge
  of personnel through training programs.
• In relation to employment it has been determined
  that 6 of individuals perform in sales and
  customer service operations.
• This presents that Ritz Carlton posses smaller
  number of workers who will be employed in case of
  vacancy.
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1.4 ANALYSIS OF DEMOGRAPHIC TRENDS THAT INFLUENCE
EMPLOYMENT PATTERN

• There is presence of several demographic trends
  that affects the development and changes
  occurring among personnel in organization.
• It includes age, income, martial status, gender
  and occupation.
• Pattern of employment is affected by the
  demographic trends existing in the nation.
• For instance, Ritz Carlton needs to hire young
  and skilled employee with the aim to perform
  operations at reception counter. Such demographic
  cannot be accomplished in case there is presence
  of more number of old age people.
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CONTINUED.....

• Another demographic is related with income level.
  People with lower income needs to search for
  better opportunities. However individual with
  high income group will not prefer leaving job for
  long term.
• Increasing percentage of elderly population would
  affect the pattern of employment in hospitality
  industry. In this regard it has been assessed
  that majority of population in UK resides is
  between age of 50-70. This affects the employment
  pattern of Ritz Carlton.
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1.5 ANALYSIS OF SOCIAL STRUCTURE OF PEOPLE
EMPLOYED WITHIN SERVICE INDUSTRY

• The social structure of the people can be
  determined with the assistance of ABC 1 social
  grading system. In this regard it has been
  determined that hotel provide employment to
  following kind of people residing in various
  categories
• A managerial and professional
• B Intermediate manager
• C1 Supervisor
• C2 Skilled worker
• D Semi skilled and unskilled workers
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CONCLUSION

• It can be concluded from study that monetary and
  fiscal policy of government affects the functions
  of business to a greater extent.
• Further by gathering useful information effective
  decisions can be developed by the organization.
• For the purpose of taking suitable employment
  decision it is essential for hotel manager to
  collection information in relation with
  population and demography of nation.
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REFERENCES
Rodiek, C., 2008. External Environmental Analysis
- The U.S. Television Manufacturing Industry.
GRIN Verlag. Singh, H. and Mahmood, R., 2014.
Manufacturing Strategy and Export Performance of
Small and Medium Enterprises in Malaysia
Moderating Role of External Environment.
International Journal of Business Commerce. pp.
3(5). Size of UK economy. 2015. Online.
Available through lthttp//pwc.blogs.com/press_roo
m/2014/07/size-of-uk-economy-to-overtake-france-by
-2020-and-narrow-the-gap-with-germany-by-2030.html
gt. Accessed on 27th January 2016. Fiscal
policy. 2015. Online. Available through
lthttp//study.com/academy/lesson/fiscal-policy-too
ls-government-spending-and-taxes.htmlgt. Accessed
on 27th January 2016.
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