MKT 421 GENIUS Become Exceptional/mkt421genius.com

1
MKT 421 GENIUS Become Exceptional/mkt421genius.com

• FOR MORE CLASSES VISIT
• www.mkt421genius.com

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MKT 421 Entire Course (2 Sets) FOR MORE CLASSES
VISIT www.mkt421genius.com This Tutorial contain
s 2 Different Sets of  Papers for all Assignments
  MKT 421 Week 1 Individual Assignment Favorite Br
and Paper (2 Papers) MKT 421 Week 1 Discussion Que
stion 1 MKT 421 Week 1 Discussion Question 2 MKT 4
21 Week 2 Individual Assignment Marketing Mix Pres
entation (2 PPT) MKT 421 Week 2 Individual Assignm
ent Personal Branding Plan Paper (2 Papers) MKT 42
1 Week 2 Discussion Question 1 MKT 421 Week 2 Disc
ussion Question 2
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MKT 421 Final Exam Guide (New) FOR MORE CLASSES
VISIT www.mkt421genius.com 1.         Blending
the firm's promotion efforts to convey a complete
and consistent message is the goal
of             Sales management
communications.   Integrated promotional
marketing.     Sales promotion communications.    
  Integrated marketing communications. 2 When an
advertiser pays a fixed amount (e.g. 70 cents)
each time a Web surfer clicks on the advertiser's
ad and links to the advertiser's website, this
process is called a(n)             pioneering ad.
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MKT 421 Final Exam Guide 1 FOR MORE CLASSES
VISIT www.mkt421genius.com 1) Which of the
following statements best descr ibes the modern
view of marketing? 2) Predicting what types of
bicycles different customers will want and
deciding which of these customers the business
will try to satisfy are activities a firm should
do as part of 3) For Tesla, a new firm that
makes an electric sports car, estimating how many
competitors will make electric vehicles and what
kinds they will make, is 
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MKT 421 Final Exam Guide 2 FOR MORE CLASSES
VISIT www.mkt421genius.com 1) According to the
text, marketing means 2) Which of the
following statements best describes the modern
view of marketing? 3) Predicting what types of
bicycles different customers will want and
deciding which of these customers the business
will try to satisfy are activities a firm should
do as part of 4) To compete more successfully
with its many competitors offering packaged
cookies, Famous Amos added its own line of extra
chunky premium cookies. This seems to be an
effort at 
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MKT 421 Final Exam Guide 3 FOR MORE CLASSES
VISIT www.mkt421genius.com 1) For Tesla, a new
firm that makes an electric sports car,
estimating how many competitors will make
electric vehicles and what kinds they will make,
is 2) Predicting what types of bicycles
different customers will want and deciding which
of these customers the business will try to
satisfy are activities a firm should do as part
of 3) Which of the following statements best
describes the modern view of marketing? 
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MKT 421 Final Exam Guide 4 FOR MORE CLASSES
VISIT www.mkt421genius.com 1) Predicting what
types of bicycles different customers will want
and deciding which of these customers the
business will try to satisfy are activities a
firm should do as part of 2) For Tesla, a new
firm that makes an electric sports car,
estimating how many competitors will make
electric vehicles and what kinds they will make,
is 3) According to the text, marketing
means A. Selling. B. Advertising. C.
Producing and selling. D. Much more than selling
and advertising. 
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MKT 421 Final Exam Guide 5 FOR MORE CLASSES
VISIT www.mkt421genius.com   1) Predicting what
types of bicycles different customers will want
and deciding which of these customers the
business will try to satisfy are activities a
firm should do as part of 2) For Tesla, a new
firm that makes an electric sports car,
estimating how many competitors will make
electric vehicles and what kinds they will
make, is 
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MKT 421 Final Exam Guide 6 FOR MORE CLASSES
VISIT www.mkt421genius.com   1) According to the
text, marketing means    2) For Tesla, a new
firm that makes an electric sports car,
estimating how many competitors will make
electric vehicles and what kinds they will
make, is3) Which of the following statements
best describes the modern view of marketing?
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MKT 421 Final Exam Guide 7 FOR MORE CLASSES
VISIT www.mkt421genius.com 1) According to the
text, marketing means 2) Predicting what types
of bicycles different customers will want and
deciding which of these customers the business
will try to satisfy are activities a firm should
do as part of 3) Which of the following
statements best describes the modern view of
marketing? 4) Which of the following
statements regarding marketing strategies is
FALSE? 
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MKT 421 Final Exam Guide 8 FOR MORE CLASSES
VISIT www.mkt421genius.com 1) Predicting what
types of bicycles different customers will want
and deciding which of these customers the
business will try to satisfy are activities a
firm should do as part of 2) For Tesla, a new
firm that makes an electric sports car,
estimating how many competitors will make
electric vehicles and what kinds they will
make, is 3) According to the text, marketing
means 
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MKT 421 Final Exam Guide 9 FOR MORE CLASSES
VISIT www.mkt421genius.com 1) For Tesla, a new
firm that makes an electric sports car,
estimating how many competitors will make
electric vehicles and what kinds they will
make, is    2) Which of the following
statements best describes the modern view of
marketing?    3) According to the text,
marketing means    4) Professional Dental
Supply has been successfully selling dental
instruments to dentists for the past 20 years,
and has developed strong 
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MKT 421 Final Exam Guide 10 FOR MORE CLASSES
VISIT www.mkt421genius.com 1) According to the
text, marketing means         2) For Tesla, a
new firm that makes an electric sports car,
estimating how many competitors will make
electric vehicles and what kinds    they will
make, is  -macro dilemma.   
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MKT 421 Final Exam Guide All 10 Sets FOR MORE
CLASSES VISIT www.mkt421genius.com MKT 421
Final Exam Guide 1 MKT 421 Final Exam Guide 2 MKT
421 Final Exam Guide 3 MKT 421 Final Exam Guide
4 MKT 421 Final Exam Guide 5 MKT 421 Final Exam
Guide 6 MKT 421 Final Exam Guide 7 MKT 421 Final
Exam Guide 8
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MKT 421 Week 1 Discussion Question 1 FOR MORE
CLASSES VISIT www.mkt421genius.com Select an
organization with which you are familiar. How
does your selected organization use the different
components of the marketing mix? How does the
marketing mix affect the development of your
selected organizations marketing strategy and
tactics?  How can your selected organization use
quantifiable elements to evaluate, monitor, and
control marketing effectiveness?
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MKT 421 Week 1 Discussion Question 2 FOR MORE
CLASSES VISIT www.mkt421genius.com Assume you
are the newly hired marketing manager of a
company. As you spend time with other peer
marketing managers, you realize that the company
doesnt place an emphasis on planning within the
marketing organization. Why is planning important
in marketing? What are the essential components
of a marketing plan? How would you convince your
supervisor that the marketing department should
produce formal marketing plans?
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MKT 421 Week 1 Individual Assignment Defining
Marketing FOR MORE CLASSES VISIT www.mkt421genius.
com Resource University Library Write a 700-
to 1,050-word paper in which you define
marketing. Include in your paper your personal
definition of marketing and definitions from two
different sources. Based on these
definitions, explain the importance of marketing
in organizational success. Provide at least three
examples from the business world to support your
explanation. Properly cite sources used in
the paper. Format your paper consistent with APA
guidelines.
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MKT 421 Week 1 Individual Assignment Favorite
Brand Paper (2 Papers) (New) FOR MORE CLASSES
VISIT www.mkt421genius.com This tutorial
contains 2 different papers Write a 750- to
1,000-word paper in which you identify your
favorite brand and explain why it is your
favorite. In the paper you should do the
following Identify a brand about which you are
passionate. Explain a minimum of three reasons
why you are passionate about this brand. Respond
to the following questions Is the company
successful in building loyal customer
relationships across different groups? Why or why
not?
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MKT 421 Week 2 Discussion Question 1 FOR MORE
CLASSES VISIT www.mkt421genius.com What is
marketing research? How has the Internet affected
marketing research? As a part of your answer,
address time, cost, approaches, and validity. Why
is marketing research important to developing
marketing strategy?
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MKT 421 Week 2 Discussion Question 2 FOR MORE
CLASSES VISIT www.mkt421genius.com What is
competitive intelligence? What is the importance
of competitive intelligence and analysis in
modern-day marketing? How can a companys
marketing organization ensure that it is able to
identify newly emerging competitors in time to
plan and execute an effective marketing strategy
in response to these competitors?
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MKT 421 Week 2 Individual Assignment Marketing
Mix Presentation (2 PPT) FOR MORE CLASSES
VISIT www.mkt421genius.com This Tutorial contains 
2 Different PPT   Select a company currently exper
iencing marketing changes.Create a 6-slide Micro
soft PowerPoint presentation (including a title 
slide) that analyzes that company's marketing mix
 Each of the four P's should be addressed on its
 own slide.  The final slide should analyze the c
hanges this company is experiencing and the drivin
g forces behind the changes.  Use the Wall Street
 Journal database in the University Library to fac
ilitate your research of the company.
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MKT 421 Week 2 Individual Assignment Marketing
Mix FOR MORE CLASSES VISIT www.mkt421genius.com
Resources University Library, Internet Write a
1,400- to 1,750-word paper in which you describe
the elements of the marketing mix (product,
place, price, and promotion). In addition, select
an organization with which you are familiar and
describe how each one of the four elements of
the marketing mix affects the development of the
organizations marketing strategy and tactics.
Describe how each element is
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MKT 421 Week 2 Individual Assignment Personal
Branding Plan Paper (2 Papers) FOR MORE CLASSES
VISIT www.mkt421genius.com This Tutorial contain
s 2 Different Papers Write a 750- to 1000-word
paper that does the following Summarizes your
background and what makes you unique in a
1-paragraph elevator pitch Identifies 3 to 4
companies you want to work for, and an
explanation as to why Identifies the best methods
for contacting those companies and engaging those
who might influence the hiring decision Format you
r paper consistent with APA guidelines.
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MKT 421 Week 2 Team Assignment Marketing Plan
Phase 1 FOR MORE CLASSES VISIT www.mkt421genius.co
m Resources University Library,
Internet Create a new product or service for an
existing organization. This product or service
will be the basis for your Marketing Plan Paper.
Obtain your instructors approval of your product
or service before beginning this project. Write a
1,400- to 1,750-word paper to include the
following An overview of the existing
organization
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MKT 421 Week 3 Discussion Question 1 FOR MORE
CLASSES VISIT www.mkt421genius.com Select a
product with which you are familiar. What stage
is your selected product at in the product life
cycle? Provide rationale for your answer. Based
on your knowledge of the product life cycle, what
types of changes will occur to your selected
product as it continues through the product life
cycle? How will this affect the marketing of your
selected product?
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MKT 421 Week 3 Discussion Question 2 FOR MORE
CLASSES VISIT www.mkt421genius.com Select a
product or service. Then select three different
organizations that provide your selected product
or service and compare the prices associated with
your selected product or service. What is the
difference between the prices among the different
organizations? What is the rationale for this
difference?
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MKT 421 Week 3 Individual Assignment Marketing
Research Paper FOR MORE CLASSES
VISIT www.mkt421genius.com Resources
University Library, Kudler Fine Foods
Virtual Organization Use the Virtual Organization
link on the student website to access additional
company information on Kudler Fine Foods. Write a
1,050- to 1,400-word paper in which you justify
the importance of marketing research in the
development of Kudler
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MKT 421 Week 3 Individual Assignment Perceptual
Map Presentation (2 Sets) (New) FOR MORE CLASSES
VISIT www.mkt421genius.com This tutorial contains
2 different papers Review "perceptual mapping"
located on the Week 2 ERR page.   Review the
example perceptual map in Exhibit 4-14 in Ch. 4
of Basic Marketing.   Select an industry with
many competitors.   Select two key variables that
segment the competition.   Complete a perceptual
map that includes a minimum of 10 competitors
from that same industry. Explain why you placed
each competitor on its particular spot on the
map.  
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MKT 421 Week 3 Team Assignment Marketing Plan
Phase 2 FOR MORE CLASSES VISIT www.mkt421genius.co
m Resources University Library, Internet Use
the product or service you selected for your
Marketing Plan Phase I Paper. Write a 1,400- to
1,750-word paper in which you address
the following Identify the segmentation
criteria that will affect your target market
selection. Identify your target market.
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MKT 421 Week 3 Team Assignment Strategy and
Positioning Paper (2 Papers) (New) FOR MORE
CLASSES VISIT www.mkt421genius.com This
tutorial contains 2 different papers Select a new
product or service that will be launched by
either an existing organization or one you will
create. This product or service will serve as the
basis for the Marketing Plan you will write
throughout the course.   Obtain your instructor's
approval of your product or service before
beginning this project.  
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MKT 421 Week 4 Discussion Question 1 FOR MORE
CLASSES VISIT www.mkt421genius.com What is a
distribution channel? What is the relationship
between channels of distribution and logistics?
How does geographical location affect your
selection of distribution channels?
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MKT 421 Week 4 Discussion Question 2 FOR MORE
CLASSES VISIT www.mkt421genius.com What are the
similarities and differences between promotional
push strategies and promotional pull strategies?
What is an example of a situation in which an
organization would use a push strategy? What is
an example of a situation in which an
organization would use a pull strategy?
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MKT 421 Week 4 Individual Assignment Blue Ocean
Strategy Paper (2 Papers) FOR MORE CLASSES
VISIT www.mkt421genius.com This Tutorial contains 
2 Different Papers Write a 750- to 1,000-word
paper that describes the importance of blue ocean
strategy and identifies a product or service that
would be considered a blue ocean move. Include
the following A description of blue ocean
strategy and its importance A product or service
that might be considered a blue ocean move and
why An alternative red ocean move for the same
product or service along with the pros and cons
of that strategy Format your paper consistent
with APA guidelines.
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MKT 421 Week 4 Individual Assignment Using
Perceptual Maps in Marketing Simulation FOR MORE
CLASSES VISIT www.mkt421genius.com Resources
Using Perceptual Maps in Marketing
simulation Complete the simulation, Using
Perceptual Maps in Marketing, located on the
student website. Write a 1,050- to 1,450-word
summary in which you address the following For
each of the three major phases in the simulation,
describe
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MKT 421 Week 4 Team Assignment Marketing Plan
Phase 3 FOR MORE CLASSES VISIT www.mkt421genius.c
om Resources University Library, Internet Use
the product or service you selected for your
Marketing Plan Phase I Paper. Write a 1,400- to
1,750-word paper to include the
following information Describe the attributes
of your product or service in detail. Describe
the pace at which your product will move through
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MKT 421 Week 4 Team Assignment Product, Pricing,
and Channels Paper Paper (2 Papers) (New) FOR
MORE CLASSES VISIT www.mkt421genius.com This
tutorial contains 2 different papers Use the
product and organization you identified in your
Week 3 Strategy and Positioning Paper.   Write a
1,500- to 2,000- word paper that includes A
detailed description of the features of your
product or service including how it solves the
needs of your target market A description of how
your marketing efforts will change with each
phase in the product life cycle The packaging you
will use for your product or service and how it
will add value
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MKT 421 Week 5 Discussion Question 1 FOR MORE
CLASSES VISIT www.mkt421genius.com Florida's
Department of Citrus and a coalition of consumer
groups have launched an attack on your company
for deceptive marketing because your company
markets its SunShine drink as fruit juice even
though the drink contains less than 5 fruit
juice. Marketing SunShine drink as a fruit juice
leads parents to believe that they are purchasing
a healthy juice for their children. What ethical
and moral issues are involved in this situation?
Should these issues affect the marketing of
SunShine drink? Explain why or why not.
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MKT 421 Week 5 Discussion Question 2 FOR MORE
CLASSES VISIT www.mkt421genius.com You are the
marketing manager for a leading coffee chain.
Your company has made the decision to expand
internationally, specifically into China. What
are some environmental factors that you will need
to consider in marketing your coffee in China?
Which of one of these factors would have the
largest effect on the companys marketing
strategy? Explain why.
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MKT 421 Week 5 Individual Assignment
Environmental Factors FOR MORE CLASSES
VISIT www.mkt421genius.com Resources
University Library, Internet Select an
organization with which you are familiar that
conducts both domestic and global
marketing. Write a 1,050- to 1,400-word paper in
which you identify the environmental factors that
affect global and domestic marketing decisions.
Address the following as they relate to
the organizations marketing decisions
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MKT 421 Week 5 Individual Assignment Map the
Supply Chain Paper (2 Sets) (New) FOR MORE
CLASSES VISIT www.mkt421genius.com This
tutorial contains two sets of Paper Select an
industry.   Write a 750- to 1,000-word paper that
identifies each link in the supply chain and the
purpose and value in each.    
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MKT 421 GENIUS Become Exceptional/mkt421genius.com

• FOR MORE CLASSES VISIT
• www.mkt421genius.com