Importance of Website Usability Testing - BugRaptors

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Importance Website Usability Testing
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• An application or website is a serious part of
  any business and its marketing efforts in the
  present day and age.
• Mobile technology and the range of devices
  available to the public make its usability even
  more dynamic.
• Visitors will never complain or tell you about
  the efficiency or inefficiency and fulfill their
  needs unless you provide an easy means of doing
  so.
• You can do this through periodic feedback surveys
  conducted on your website or by arranged
  telephonic calls.

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5 whys and wherefores why you should conduct
usability testing
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Retain Visitors

• One in every three Internet users will leave a
  site after visiting the home page, without going
  any further. Website usability testing and
  precise monitoring can provide a solution to why
  you are losing so many fresh visitors.
• Some of the most common reasons for this include
  the following
• The visitor could not comprehend what the website
  was about or decided that it doesn't have what
  they were looking for.
• The homepage took super long to load and so the
  user gave up waiting.
• The website did not load the content that the
  visitor was looking for.
• The website required that a required plug-in such
  as flash or shockwave be installed to go through
  the website or play videos.

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• Some common methods to engross and keep a steady
  flow of visitors include providing access to some
  offer from the home page, news updates on the
  home page, emailing the registered members with
  important news and advertisings happen and or
  engaging with the use of social media.
• Additional methods include not using adverts or a
  limited use of them with clear exit boxes.

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Discover which parts of your Website Fail

• Website usability testing can help you in finding
  out which parts of your website are letting you
  down. A classic example is an e-commerce website
  where the visitors unrestraint their carts and
  checkouts.
• Some common reasons for this include
• Visitors turn to other websites and search items
  by comparison.
• Visitors may be afraid by the price, or that they
  do not really want the item, or that they have
  the wrong item and or want to go back a step.
• Visitors give up looking online and turn to
  traditional shopping on the high street if it is
  a hard to find item

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• Testing the usability of a website can decrease
  the dropout rate too.
• Amazon, for instance, allows you to keep going to
  and from your shopping cart so you can add more
  items to your order.
• Shoppers are also offered a confirm your order
  page before the payment is made so that they can
  pay or cancel the order.

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How to improve the user experience of your
website?

• Visitors to your website will leave your website
  fully satisfied and with positive opinions if
  their experience in your website was pleasant.
  Some reasons why they may not include
• Visitors to your website will leave fully
  satisfied and positive if their experience was
  pleasant on your website.
• Some reasons for their dissatisfaction are
• Site scripting errors
• Broken links
• Poor grammar/ content
• Spellings and typographical mistakes
• A poor layout or design

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Help you understand your customers

• Testing your website for its usability will
  provide you the better understanding of your
  visitors, what they want, how they want and the
  way they use your website. How can you provide a
  good product or service if you dont understand
  your target audience and customers?
• The rule of thumb is Can something said by one
  be interpreted differently by the listener?
• Using this rule, in the same way, you should
  dredge upon that what you think your visitors
  want from your website and how they use it can be
  different from what they essentially want.

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Understand Your Customers
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Help you Think as the Customer Thinks

• By understanding your customer and their needs,
  you must ask yourself a variety of questions
  like
• What products or services are you selling?
• Would you buy the products and services available
  on your website?
• Are all the questions from the visitors answered?
  Unanswered questions can leave some distrust as
  to whether the product or service is the right
  one for them.
• Is buying the service or product from you easier
  than others?
• Is it understandable where the visitor should
  click their mouse cursor, or tap their finger?

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• The above mentioned reasons comprehend why it is
  important to get your website tested for
  usability.
• Looking for a Website Usability Testing service
  provider?
• BugRaptors is a CMMi5 certified quality assurance
  company with an extensive experience in manual
  and automation testing, website usability and
  security testing and more.
• Visit the website here for more insights.

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