PR Tips: Media Relations (Part 1) - PowerPoint PPT Presentation

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PR Tips: Media Relations (Part 1)

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In Part 1 of our series on media relations tips, we address some common “dos and donts” for your interviews. For more details Log on – PowerPoint PPT presentation

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Title: PR Tips: Media Relations (Part 1)


1
PR Tips Media Relations (Part 1)
www.tellemgrodypr.com
2
In Part 1 of our series on media relations tips,
we address some common dos and donts for your
interviews
www.tellemgrodypr.com
3
  • Your Responsibilities
  • Arrive at an interview on time that means
    arrive early
  • Be cordial to reporters
  • Deliver your key message points
  • Show enthusiasm and animation at all times
  • Do not appear on a competitive program if
    requested
  • Provide a talk show host with a sample list of
    questions

www.tellemgrodypr.com
4
  • What you should know about the format of an
    interview
  • The type of media the reporter represents
  • The length of the interview/talk show
  • Is the television program live or taped?
  • Is there a studio audience?
  • Will there be calls from listeners or viewers?
  • The personality of the host/interviewer
  • If it is a talk show, will there be other
    panelists?
  • Does the host/interviewer work from prepared
    questions?
  • Does the program allow for use of video/graphics?
  • Does the program have a makeup person?
  • What are the dominant colors on the set for
    wardrobe planning?

www.tellemgrodypr.com
5
  • What to take to an interview, or provide in
    advance
  • Photos or video footage, if requested
  • Your biography
  • A press kit
  • Any quotes/success stories you might want to use
    to drive home a point
  • Its okay to use notes (reporters do too)...
  • ...but do not read notes on air or have them in
    your lap.
  • A handkerchief or tissues for TV interviews (hot
    lights)
  • An emergency kit needle and thread, tape, comb,
    etc.

www.tellemgrodypr.com
6
  • Other rules of the game
  • There are no legal ground rules in an interview
  • generally, dont agree to talk off the record
    unless advised by PR/legal
  • No comment try not to revert to this it makes a
    reporter feel youre hiding something.
  • You can say you would prefer not to comment on an
    issue.... (Example We dont comment on
    lawsuits)
  • Dont ask reporters to approve a story before
    its published.
  • You do not have the right to see a reporters
    questions before an interview.

www.tellemgrodypr.com
7
Tellem Grody Public Relations, Inc 30745 Pacific
Coast Highway, Ste. 243 Malibu, CA, USA Zip
90265 PH (310) 313-3444
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