Title: Why content is the king
1Why content is the king ?
2Importance of high quality content
- High-quality and compelling content is the single
most crucial, make-or-break component of your
marketing strategy - Search engines love high quality content
- Good content builds brand loyalty
- Content attracts your viewers attention
3Checklist to write high quality content
- Relevance
- Accuracy
- Influence
- Engagement
- Completeness
- Style
- Usability
- Findability
4Importance of content in the digital media
1. 40 of corporate companies use blogs as the
marketing medium and more than 46 of people read
blogs twice a day. 2. Creating content is the
top goal in order to boost inbound traffic to
your website. 3. Content will become
well-crafted, educational, making your site the
go-to place for relevant knowledge about your
business. 4. Content marketing tactics enhances
ROI, online traffic and positive brand awareness.
5Content improves the user engagement
6Two main aspects of the web content
- Quality
- Content should be well written
- Make your visitors to learn the new things
- Content should be rich in keywords
- Quantity
- Website should be updated with new content
regularly - Content should fulfil the needs of your
end-users.
7Why content is the part of SEO strategy?
Writing high-quality content should be a key
aspect of every SEO strategy.
- Search engines can't read images, so we have to
provide detailed and quality information about
our website in the text format. - Google checks for the content relevancy
- Content should engage with your readers and keeps
them interested - Updating fresh content regularly can boost your
online traffic - Good content drives right audience to your website
8How quality content impacts your business
- Businesses needs relevant traffic to their own
websites. High quality content can bring relevant
visitors to your website. - More chances of showing up on a search engine
results page - The visual content must be reliable
- Google and the other web crawling bots look for
fresh content regularly - If any new content added to your page, there is
an additional indexed page created for your
website - a good opportunity to get the high
rankings.
9Source
http//review.content-science.com/content-quality-
checklist/ http//www.londonschoolofmarketing.com/
blog/bid/380246/Why-content-is-still-king-of-the-m
arketing-world http//www.business2community.com/c
ontent-marketing/content-still-king-always-will-01
495601 https//econsultancy.com/blog/65066-the-imp
ortance-of-quality-content/ https//www.trewmarket
ing.com/smartmarketingblog/content-marketing-2/the
-importance-of-content-in-the-digital-world http/
/localvox.com https//www.searchenginejournal.com/
content-part-smart-seo-strategy/67975/ http//www.
dom4j.org/online-marketing/content-and-seo.php htt
ps//www.searchenginejournal.com/content-part-smar
t-seo-strategy/67975/ http//www.visualapp.com/blo
g/articles/the-importance-of-content-in-search-eng
ine-optimization-seo http//smejoinup.com/blog/qua
lity-content-impact-business/
10http//www.ekavat.co.uk/
11Thank you