Local and General Market Presentation - PowerPoint PPT Presentation

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Local and General Market Presentation

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A guide to prepare, set up and display your items at local and general markets. We supply bibs, teething rings, top knots and bandana bibs – PowerPoint PPT presentation

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Title: Local and General Market Presentation


1
Homegrown and Local Markets
  • A beginners guide on everything you need to do to
    be prepared for your first market

Prepared by Luisa Figueroa MY LITTLE LOVE
HEART www.mylittleloveheart.com.au
2
Table of Contents
  • Applying for Markets
  • Paperwork
  • Equipment
  • Open Close
  • Signage, Layout Visual Merchandising
  • Networking
  • Money and Customer Service
  • Worst Case Scenario
  • Major Recommendations

3
  • Applying for Markets
  • When applying for markets be aware that they can
    vary
  • in pricing from free to 400.
  • The first Market you should do should be a
    smaller, indoor market.
  • When applying for markets, provide pictures of
    your products and detailed descriptions.
  • On acceptance, pay the fee promptly and provide
    any additional documentation i.e. insurances

4
  • Paperwork
  • Some markets can be very paperwork intensive,
  • make sure you read all documents relating to
  • the Market.
  • Some of the paperwork requested are insurance
    documentation, documentation authorising the sale
    of food, gazebo engineers report, and sunday
    trading commerce certificate
  • Each Market requests different information so
    read all instructions carefully

5
  • Equipment
  • Each Market is different so you will require
    different equipment for each market.
  • Highly recommend that you visit other Markets and
  • see what other exhibitioners use at their
    stalls.
  • Review other markets for equipment ideas
  • Indoor
  • The Following items are a must for Indoor
    Markets
  • Trolley, Folding Tables Chairs, Plain Table
    Cloth, Shelves, Bags and packing (environmental
    friendly)
  • Outdoor
  • All the same equipment as an indoor market plus
    the following
  • OzTrail 3 x 3 Gazebo Weights and walls,
    Lighting - Battery or rechargeable.

6
  • Open Close
  • Read all information from the market
    coordinators.
  • Be practical on what you are bringing to the
    market.
  • Be on time for your Bump In, which is the time
    you are required to go and unload your vehicle.
  • Park in the designated parking spots
  • Only use your designated space, don't creep over
    into other stall holders designated space.
  • Respect the closing time and stay until closing,
    leave the site as you found it.

7
  • Signage, Layout and Visual Merchandising
  • Signage
  • Make sure you signage is the same as your social
    media signage, that its professional and clear to
    see.
  • Layout Visual Merchandising
  • Keep your layout as standard as possible for each
    market, this will enable you to load in, set up
    and load out quickly.
  • Review other Markets for ideas on layout and try
    not to crowd your display.
  • If possible, have tier levels and possibly adding
    lighting

8
  • Networking
  • Markets are a lot of hard work but they can be
    very social too. When setting up introduce
    yourself to your Neighbours and try and meet
    other stallholders at the market.
  • Other Stall holders can give you valuable
    information on other markets that have worked for
    them and other ideas about promotion.
  • Promote the market through social media

9
  • Money Customer Services
  • The change you keep depends on the pricing of
  • your goods and be confident with your
    pricing
  • Be prepared and have a lot of change, keep it in
    a safe place at all times.
  • Have a receipt book and order sheets handy
  • Stand up, make eye contact and don't use your
    phone and try to talk to your customers
  • Have Business cards with easy to reach for
    customers
  • Have a calculator and packaging ready
  • Every person is a potential sale !

10
  • Worst Case Scenario
  • Always be prepared for the worst, as one of the
    below will sure to happen.
  • Weather, you can and will get extreme weather
    conditions, be prepared and check the weather
    conditions before leaving home.
  • Customers, there will be markets where you have
    rude, happy, angry and even no customers.
    Remember you are the face of the business so
    always be professional with your customer service
  • Sales, or lack of sales, keep on persisting,
    every market is different and surprises will
    happen.
  • Issues, go and see the Market Co-ordinator, they
    are there to help and would have encountered your
    problem before.

11
  • Major Recommendations
  • Here are a few recommendations I suggest you do.
  • Do a trial stall at home, work on your layout,
    visual merchandising, where you will pack your
    items and have your change.
  • Bring as much product as you can, you never know,
    you could have a fantastic turn out and you don't
    want to be turning customers away.
  • Bring some snacks and water for yourself, you may
    be stuck at your stall for a long period of time.
  • Have fun !
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