Few points to briefly explain the SEO strategies.

1
COMPONENTS OF A
SEO
STRATEGY
Search Engine Optimization (SEO) is a process
used to improve the ranking of a website or web
page in search results. The higher the ranking of
the webpage, the higher the chances are that the
site or content will get more visibility as
compared to lower ranked web pages. The following
points briefly explain more about SEO strategies.
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2
KEYWORD RESEARCH
Keywords are a set of specific words or phrases
that are used to optimize the content of a
webpage. Generally the keywords selected are the
most searched by internet users. When a search
engine crawls a website it will recognize which
words are most relevant to the content. Good
keywords research implementation ensure that
websites ranks for relevant search queries.
3
CONTENT BUILDING
This is an important part of any optimization
strategy. Good quality content will not only make
a website rank higher but also attract a lot of
traffic to return to the website. Well-written
and useful content has a better chance of showing
up in search engine results.
4
COMPETITOR RESEARCH
A detailed analysis is done to identify the
biggest competitors of the website. This helps to
recognize the sites potential position with
respect to competitors. A higher emphasis may be
given to better content creation once gaps in a
competitors strategy are identified.
http//www.gomogroup.com/en/google-seo/