A Quick Practical Guide for Effective SEO Copywriting

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A Quick Practical Guide for Effective SEO
Copywriting

• SEO Copywriting is one of the most ground
  elements and also a challenging task for Search
  Engine Optimization. It has posed as an emerging
  challenge in the continuous efforts for reaching
  better rankings in search engines. The art of SEO
  Copywriting is important since it needs to be
  perfectly blended with the concoction of SEO
  strategies to please the ever demanding search
  engines.

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• The following short and practical tips on SEO
  Copywriting will guide you to improve your art
  and techniques of Keyword Research. 
• Many professionals are of the belief that SEO
  Keyword Research takes away the fun and creative
  pleasure out of writing. Keywords research sounds
  like a boring process, but it is not. This is
  essential for developing SEO friendly articles
  for your target audience and posting it on your
  website or blogs. So lets take to you through
  this practical guide that has been compiled with
  inputs from our topmost SEO professionals

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SEO is a comprehensive process

• Search Engine Optimization is a holistic
  process, which mainly aims at developing and
  maintaining an optimal website on the clients
  behalf so that it can be crawled by search engine
  spiders and the ranking will automatically go
  higher. But the methods of SEO should not be such
  that there is no relevance or less readability.
  This will definitely take the cheese off the
  readers cakes.

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• Google is not partial to any website or
  website owner. The primary motive of Google is to
  provide the customers the most relevant and
  suitable searching experience based on their
  search parameters. To give its customers smoother
  services, it continuously makes efforts by
  improving its already advanced techniques such as
  crawling and indexing. Nobody would want to use
  Google as a search engine if it failed to deliver
  what the customer has been seeking. Your SEO
  strategy must aim to acquire a higher rank at
  Google to beat other competitors in your niche
  market.

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• This of course would need some compelling
  efforts to help your pages with good keyword
  research. It is not finding keywords and stacking
  words after words. The appeal, the readability
  and the structure of your page content is very
  important. The technical team that takes care of
  your websites SEO design and content should be
  excellent and such aspects have to be flawless.
  Get your website content written in a way so that
  it serves the interest of your audience. Never
  compromise with the content quality but at the
  same time, allow your SEO masters to optimize the
  content suiting the needs of the search engines.
  Remember- any writer may write a thousand pages
  for you, but he may not essentially be a good SEO
  copywriter. The power of good partnership with a
  good SEO service provider can do magic to your
  website ranking.

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Keyword Research- should be your first step

• A writer has so little to do with, when
  beginning to start this process. The first step
  should be to employ some SEO experts for keyword
  research and to find suitable topics to write.
  Finding topics that suit the tastes of readers
  and also finding relevant keywords is the first
  step towards a successful writing. Keyword
  research is a process that involves a number of
  activities for finding an extensive list of
  keywords and phrases that should be used for
  ranking purposes.

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Generally keyword research involves these steps

• Keep in mind what is your website about.
  Keeping that in mind, find out steps that would
  make your website content stand out and different
  from other competitors. How could you make the
  same topic or subject special? Your content
  should clearly reflect the mission of your
  website, it should give the readers enough
  reasons to believe why your website is the best.

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• What your website deals in? Find out all
  relevant keywords and make a list of words that
  could be used as search terms to find your site.
  These are the list of keywords which you want
  your website to be found for. These may be
  combined with other words or phrases, but mainly-
  these are the chief terms. Experts need to use
  research tools to find the perfect keywords. Then
  you should be able to organize the list based on
  the priority. Some keywords will be really
  important and some less important. Arrange them
  in order, so that necessary action may be taken
  while writing content.

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• Leading the right keyword to the right
  landing page is the last but not the least
  important task of the keyword research method.
  Visitors would reach your website through these
  landing pages, when they type a particular
  keyword. Experts can tailor these landing pages
  with different keywords. That means a landing
  page may be dedicated destination for one or more
  specific keywords. The keyword need not
  necessarily be the topic of the page, but a part
  of the content placed cleverly in suitable
  places. Also keep the audience in mind while you
  are writing.

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WRITING THE ARTICLE

• There are many advantages of choosing the
  right keyword lists. You not only benefit in
  terms of SEO, but also a writer can find a
  direction to write without facing the writers
  block. Keywords can help in content flow, and the
  writer can plan placing these keywords in the
  right places in the article rather than writing
  any random article and adding the keywords
  forcefully into it later.

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• Writing an Article needs experience, focus and
  dedication. After deciding the topic, keywords
  and the target audience the main task starts. It
  is not sitting in front of the computer and
  typing words, not simple as that.

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The writing process has to cover four important
phases-
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PREPARATION

• The SEO copywriting process starts with
  preparation. Do not start abruptly. Take time to
  sit down and plan. Prepare your raw materials and
  make your mind ready before you start writing.
• The writer should have clear answers about a
  certain number of questions, such as
• What are you going to write? What is the motive
  behind this writing? What is the goal behind this
  writing?
• What is the central theme of your article? What
  is the main inline message?
• Who are your target audience/readers?
• What research/information do you need for writing
  this article?
• Have you decided about any structure or ideal
  pattern for the article? Draw the rough sketch on
  a rough piece of paper.

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• Your website subject and the clients will
  help you to determine the central theme for
  writing and also to find out who the target
  readers will be. You will have to write in a way
  so that it can catch the readers attention. You
  have to find proper structures for the article so
  that it could catch the attention of the readers.
  A writer needs to plan and think of an article
  structure at the outset. What should he begin
  with, what should the middle part contain and how
  should the finishing be everything should be
  planned earlier. The article structure should not
  be too complicated as readers do not like
  indulging in complex write ups.

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THE WRITING PROCESS

• After you have spent sufficient time in
  research and preparation, the writing should take
  around 30 of your time. Now you know what should
  be written, who your target audience is, what are
  the keywords and you have already planned the
  structure too. So just write, start writing down.
  Words will come. If you are not certain about the
  beginning, start writing randomly from any part.
  You can always polish things up and rearrange
  sentences later. Check for grammar and
  punctuation. Do not add up too many complicated
  phrases as common readers are not fond of
  complicated words. The flow of writing should be
  natural. You could add some humor or element of
  suspense to keep the reader glued till the end.
  Always guard the original structure and do not
  deviate from it.

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• You could research and read articles from
  popular and famous websites to get inspiration.
  There are many amusing samples of articles on the
  internet written by experts with elements of
  humor and a lot of skills. Such readable, fluent
  articles should be studied before writing your
  article. You could develop your writing style
  from international blogs, magazines etc. Make a
  nice readable draft.

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EDITING/ MAKING CORRECTIONS

• After your draft is made, you could reread
  it for a few times and ask your colleagues to do
  the same. Your clients could go through this and
  suggest any corrections if necessary. Always
  remember- the first draft can always be improved.
  If you find that any part of the article is
  complex- simplify it, if there is any lack of
  information, add necessary information into that.
  Read in different moods to find out how you could
  improve the draft and make it more SEO friendly.
  Take advice from SEO experts, they may comment on
  the density or usage of keywords. You could also
  add links to reference articles or articles to
  your blogs or website by hyperlinking them. Check
  for headings and subheadings. Does your article
  have a suitable title? Is the message clear
  enough? Are the paragraphs readable, or too long?
  These are a few questions you should check before
  making the final version of the draft. Ideal time
  for writing and finalizing an article is 48 hours
  to 5 days.

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• Although SEO copywriting seems to be a rigid
  and strict process, you could make it fun filled
  if you take the above steps in good mood. It is
  something that can highlight your website, so
  strengthen this practice.

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