How to Use Social Media for Influencer Marketing

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How to Use Social Media for Influencer Marketing

• October 2016

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First Things First
What is Influencer Marketing?

• According to tapinfluence.com, Influencer
  marketing is a type of marketing that focuses on
  using key leaders to drive your brands message
  to the larger market. Rather than marketing
  directly to a large group of consumers, you
  instead inspire/hire/pay influencers to get out
  the word for you.
• Examples of this could be
• Relevant and popular social media accounts
• Industry leaders or experts
• Celebrities
• Individuals with considerable followings

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Pick and Choose
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Identify Who Your Influencers Are

• Making sure to match your brand with the right
  influencers in your industry is a key component
  when developing a marketing plan.
• Associate with people who are both visible in the
  eyes of your audience and can leverage a
  potential consumers purchasing decisions
• Select individuals with authority in your
  industry
• Choose people that are honest, believe in what
  they do, and can obtain a great amount of
  attention
• Google Search and Social Media channels are
  fantastic areas to start your quest in
  discovering the best people you want to market
  your brand!

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Your Best Friend
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Use Social Media Platforms to your Advantage

• Social Media is arguably the best tool to
  initiate any influencer marketing plan for your
  business. Why?
• Facebook has 1.71 billion monthly active users,
  Twitter with 317 million monthly active users,
  and LinkedIn with 450 million members
• With so many users, the potential consumers that
  can be reached by your brand is enormous
• According to marketingtechblog.com, 46 of
  shoppers rely on social media when making a
  purchase and More than 80 of consumers say
  that their purchases are at least somewhat
  influenced by user generated content.
• In a study performed by emarketer.com, over 80
  of marketers that launched a campaign involving a
  social media influencer, found that the
  influencer engagement was effective.

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Social Media is Remarkably Useful
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Utilize all of your Platforms

• One of the biggest insights your campaign can use
  to find potential influencers is undoubtedly the
  world of social media.
• Any significant trend, social movement, current
  news, etc. can be found by exploring social
  searches.
• Leverage hashtags as a search options to discover
  trending topics and key leaders within your
  industry
• As stated by blog.kissmetrics.com Social media
  monitoring also allows you to find influencers
  who advocate for the genre or niche you have
  outlined. For Example, someone may post and tweet
  heavily about yoga gear but not mention your
  website as an awesome place to buy yoga gear.
  Well, this is someone you want to engage with and
  expose your brand to.
• Social Media not only helps you outreach to your
  audience, it also aids in defining who that
  audience might just be.

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Understand the People!
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Know Who Your Target Audience Is

• Social Media channels are excellent tools for
  your brand to use to its advantage. How?
• Analytic pages can guide your business into
  better visualizing the consumers you want
  purchasing from your company
• According to sproutsocial.com regarding Facebook
  analytics, This information can be utilized to
  ensure that you are getting the right fans for
  your business and to help create better content
  for your audience.
• Check out what content works best with your
  audience will allow your business to engage with
  customers more effectively
• Understand the exact demographics of a potential
  consumer will help your brand in identifying
  authoritative people in your industry

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What an Opportunity
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Consumers Are Picky

• Whether it be a high end fashion dress posted by
  a designer account on Instagram or a new line of
  shoes advertised on Facebook by a popular
  athlete, a lot of times consumers determine what
  they want to purchase based off people they
  admire.
• Society itself plays a big role in this decision
  making
• Consumers flock to items that are used by people
  with market authority
• For teens, YouTube Stars can be fantastic
  influencers. According to a survey performed by
  variety.com, YouTube stars are perceived as 17
  times more engaging, and 11 times more
  extraordinary, than mainstream stars.
• Associate your brand with influencers who are
  both influential and well-known in the eyes of
  your targeted consumers.

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Create Unforgettable Relationships
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Treat your Influencers Well and Theyll Do the
Same

• If youre working with influential bloggers or
  authoritative accounts on social media,
  reciprocity is a powerful approach to consider
  when building rapport. How to do this?
• Share some of their content on your end Spread
  their blogs, articles, updates, etc. to your
  consumer base
• Engage with their posts Like, favorite, repost,
  etc.
• Financially compensate them for their services
• Thank them for promoting the services your
  business has to offer, and keep in touch
• Giving back goes a long way! Next time your
  pursuing an influencer marketing campaign, make
  sure to be aware and repay the appreciation.

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Be in the Loop!
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2016 AUMCORE. ALL RIGHTS RESERVED. The content
of this presentation is proprietary and
confidential. Content contains concepts and work
performed for multiple Brands (including
confidential client names) and is not to be
shared or disclosed without prior authorization.