Global Smartwatches Market by 2020

1
Global Smartwatches Market Analysis And Segment
Forecasts To 2020
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Global Smartwatches Market Analysis And Segment
Forecasts To 2020

• The global smartwatches market is
  expected to reach USD 19.62 billion by 2020.
  Growing companion device demand is expected to
  give impetus to demand for smartwatches.
  Increasing percentage of health/fitness conscious
  population has resulted in high demand for
  wearable fitness monitoring and tracking devices,
  including smartwatches.
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  nt-forecasts-to-2020
• The number of industry participants is expected
  to increase manifold over the next six years. In
  addition to startups, the expected entry of
  established companies is estimated to
  significantly fuel market growth. Ensuring
  usability and visual appeal is a critical factor
  for enabling product adoption on a global level.
  Furthermore, managing the tradeoff between
  battery life and performance is critical for
  profitability.
• Global smartwatch shipments were close to 2
  million units in 2013, and are expected to reach
  135.3 million units by 2020, at a CAGR of 53.5
  from 2014 to 2020.
• High-end smartwatches accounted for
  approximately 90 of the global market in 2013.
  This segment is expected to lose market share to
  the mid-end and low-end segments over the
  forecast period. This can be attributed to the
  expected trend of decreasing selling prices with
  a growing number of manufacturers.

3
Global Smartwatches Market Analysis And Segment
Forecasts To 2020

• North America accounted for the highest
  market share of 35 in 2013 this is mainly due
  to higher purchasing power as well as increasing
  demand for fitness tracking equipment. Asia
  Pacific is expected to be the fastest growing
  regional market over the next six years. The
  regional market is expected to be driven by high
  smartphone proliferation and usage of Internet
  services.
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  le/61257
• Industry participants include Samsung
  Electronics (Galaxy Gear), Pebble, Sony
  Corporation, Google Inc. and Qualcomm Inc. among
  others. RD activities to drive innovation have
  been the key growth strategy for these companies.
  Established companies are expected to benefit
  from growing smartwatches demand, and drive
  revenue generation over the forecast period.

4
Global Smartwatches Market Analysis And Segment
Forecasts To 2020

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