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MKT 435 Week 1 Consumer Behavior and Marketing
Paper
MKT 435 All Assignments

• MKT 435 Week 1 Consumer Behavior and Marketing
  Paper
• MKT 435 Week 2 Porsche Case Study
• MKT 435 Week 3 Part I Consumer Behavior and
  Marketing Strategy
• MKT 435 Week 3 How Attitudes are Influenced

• Choose a company with which you are familiar.
• Prepare a 1,050- to 1,400-word paper in which the
  interrelationship between consumer behavior and
  marketing is discussed.

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MKT 435 Week 3 How Attitudes are Influenced
MKT 435 Week 2 Porsche Case Study

• Read the Porsche case study found in Consumer
  Behavior on pages 52-53.
• Write the answers to the following questions 1,
  2, 3, 4 and 6 at the end of the case. Use the
  worksheet to answer the questions. The paper will
  need to be 700 to 1,050 words in total length.

• Write a 1,050- to 1,400-word paper in which you
  write about the following scenario
• What was your attitude about this
  course before it started?
• What factors influenced that attitude?

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MKT 435 Week 4 Examine a Communication Tool
MKT 435 Week 3 Part I Consumer Behavior and
Marketing Strategy

• Choose a marketing communication tool used by a
  brand about which you are passionate. Examples of
  Marketing Communications types are print
  advertising, press releases, brochures, flyers,
  banner ads, etc.
• Create a Poster Board presentation in which you
• Present the communication tool

• Write a 700- to 1,050-word paper in which the
  team discusses the following
• A brief overview of the company and the
  product and its marketing strategy.
• An examination and discussion of the
  external factors that influence the companys
  target market.

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MKT 435 Week 5 Consumer Decision Making Process
Analysis
MKT 435 Week 4 Part II Consumer and Behavior
Marketing Strategy

• Analyze a recent purchase decision you made using
  the steps in the consumer decision making
  process. The consumer decision making process is
  discussed in Chapter 14, pages 341-346.
• Submit a detailed outline in which you show the
  steps you took in making the purchase decision
  and the rationale behind each step.

• Write a 525- to 700-word paper in which the team
  explains the roles of family, culture, and
  subculture influences on the companys target
  market purchasing behavior.
• Discuss how the company can use learning and
  perception theories in attracting and retaining
  target market members.

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MKT 435 Week 5 Final Consumer Behavior and
Marketing Strategy

• Create and present a 10- to 12-slide PowerPoint
  presentation of Part III.
• Develop a segmentation analysis of the companys
  target market. Address each variable of
  segmentation (geographic, demographic, behavioral
  and psychographic) that is significant in
  attracting the target market.

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