SEO Training in Chandigarh - PowerPoint PPT Presentation

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SEO Training in Chandigarh

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SEO stands for “Search Engine Optimisation”. It is used to get traffic from the free, organic, natural, editorial search results shown on the search engine. All major search engines such as Google, Bing, Yahoo follow a primary search result method. This shows the sites/ Links to sites the search engine considers most appropriate for the users. In this case payment isn’t involved. – PowerPoint PPT presentation

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Updated: 23 June 2017
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Title: SEO Training in Chandigarh


1
  • SEO Training in Chandigarh

2
  • SEO stands for Search Engine Optimisation. It
    is used to get traffic from the free, organic,
    natural, editorial search results shown on the
    search engine.
  • All major search engines such as Google, Bing,
    Yahoo follow a primary search result method. This
    shows the sites/ Links to sites the search engine
    considers most appropriate for the users. In this
    case payment isnt involved. There are basically
    two main areas of SEO on-page and off-page.

3
  • On-page optimisation
  • This refers to the elements that consists the
    webpage. For example HTML Code, textual content
    and images.
  • Off-page optimisation
  • This refers to the backlinks to the site which
    is being optimised from the relevant sites.

4
  • Types of
  • SEO

5
White Hat SEO Black Hat SEO
Definition This consists of following methods which dont conflict with the search engine guidelines. This method exploits the weaknesses in algorithms or search engines to obtain high ranking. This is in direct conflict with the search engine optimisation guidelines.
Wholesomeness Level High Very Low
6
White Hat SEO Black Hat SEO
Techniques High quality content development Website HTML optimization and restructuring Link acquisition campaigns supported by high quality content and manual research and outreach. Link spam Keyword stuffing Cloaking Hidden text and hidden links.
What to Expect Steady, gradual, but lasting growth in rankings. Quick, unpredictable, and short-lasting growth in rankings.
7
  • There is a quite some difference in the approach
    and long term results of the two. Though most
    companies/websites with long-term, stable, and
    sustainable goals will tend to choose the White
    hat SEO.
  • Most of the search engine optimization companies,
    however, work in the grey area. This can also be
    called Grey Hat SEO. It may be due to design or
    client pressure.

8
  • SEO Services
  • A variety of SEO services exist that offer
    solutions for ranking issue and deficiencies.
    Depending on the goals and needs there are
    services that can be right for your website.
  • Website SEO Audit
  • On-Page SEO
  • SEO Content Development
  • Link Development
  • Code Optimization

9
  • How Is SEO Suitable?
  • SEO is often seen as a good way to advertise a
    website, by obtaining high ranking by the search
    engines, without spending money. But, as the
    search Engine Algorithms remain in constant flux,
    one should not be completly dependent upon this
    for marketing. Daily changes can be responsible
    to put a negative impact on website ranking and
    could even jeopardize the business. Though it can
    still contribute greatly to the marketing
    campaign of a company.
  • SEO is a long term process that requires a
    significant investment of time and treasure in
    order to obtain results.

10
About Us
  • HR Training in Chandigarh
  • BY
  • CBitss Technologies
  • a unit of Sukrala I.T Services Pvt. Ltd.

11
Contact Us
  • OFFICE SCO 23-24-25, LEVEL-3,
  • near passport office,
  • Sector 34A, Chandigarh
  • PHONE 9988741983, 9914641983
  • WEBSITE http//cbitss.com
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