Effective Social Media Strategies

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Effective Social Media Strategies
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We are all aware that well-known companies like
Pepsi, Coca-Cola, Nestle, Oreo, and McDonald's
have successfully established enormous social
media likes and followings. These brands have
been around for decades and are already known
even before social media became popular. But,
what if your business is not as big and popular
as these brands? Does this mean that you do not
anymore have the chance to get known as well?
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If utilized properly, you can greatly benefit
from social media. However, if you fail to use it
the right way, you may just be wasting your time,
money, and effort, and worst, it may leave
negative impacts on your brand. To help you
with, we have here some tips on how to
successfully build social media strategies that
really work.
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Determine your goals Without concrete goals, you
will never know where you are heading or why you
are doing social media marketing. Before starting
with your campaign, be sure to determine first
your goals. Do you want to enhance brand
awareness, drive more traffic to your page or
website, reduce marketing cost, or retain
customers? You may have a few different goals.
But it is more advisable to focus only on at most
two primary and two secondary goals.
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Set achievable objectives Your goals will be
useless without objectives. Your objectives will
help you get from point A to point B. Be sure to
make your objectives clear, realistic,
achievable, relevant, and timely. You can't just
say you want to gain at least a hundred thousand
Facebook likes in few hours because most often
than not, attaining this objective is next to
impossible.
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Identify your target market One reason why some
businesses suffer from low social profile
engagement is they fail to identify an ideal
customer profile. By defining your customer
profile, you can also be able to know your target
market including their location, interests,
occupation, motivations, income, age, and gender,
as well as the right message to pitch and the
best time to get in touch with them. The more
specific you are in defining your buyer persona,
the more likely you will succeed in your social
media marketing efforts.
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Choose the right platform Not all social media
platforms are suitable for your business. This is
why you need to be extra careful in choosing the
right platform to focus on if you want to reap
the best results of your effort. Two important
factors that you need to consider when choosing
the right network are the type of content you
will produce and your target market.