BUS 330 Course Begins Success / bus330dotcom - PowerPoint PPT Presentation

About This Presentation
Title:

BUS 330 Course Begins Success / bus330dotcom

Description:

For more course tutorials visit www.bus330.com BUS 330 Week 1 DQ 1 Role of the Marketing Function BUS 330 Week 1 DQ 2 Products and Services BUS 330 Week 1 Journal Learning Reflection BUS 330 Week 2 DQ 1 Product Life Cycle – PowerPoint PPT presentation

Number of Views:0
Slides: 14
Provided by: juniors179

less

Transcript and Presenter's Notes

Title: BUS 330 Course Begins Success / bus330dotcom


1
BUS 330 Course Begins Success / bus330.com
For More Tutorials
www.bus330.com
2
BUS 330 Course Begins Success / bus330.com
  • BUS 330 Entire Course
  • BUS 330 Entire CourseQuizzes
  • BUS 330 Week 1 DQ 1 Role of the Marketing
    Function
  • BUS 330 Week 1 DQ 2 Products and Services
  • BUS 330 Week 1 Journal Learning Reflection
  • BUS 330 Week 2 DQ 1 Product Life Cycle
  • BUS 330 Week 2 DQ 2 Product Usage Categories
  • This Tutorial includes Weekly Quizzes, you can
    check quizzes details individually on our website
  • BUS 330 Week 1 DQ 1 Role of the Marketing
    Function
  • BUS 330 Week 1 DQ 2 Products and Services
  • BUS 330 Week 1 Journal Learning Reflection

3
BUS 330 Course Begins Success / bus330.com
  • BUS 330 Week 1 DQ 1 Role of the Marketing Function
  • BUS 330 Week 1 DQ 2 Products and Services
  • In 200 to 250 words, explain the role of the
    marketing function. What are some activities of
    the marketing department? Explain how the
    marketing function determines customer value.
    Respond to at least two of your classmates
    posts.
  • Guided Response
  • DQ 2 Products and Services. It can be harder to
    sell an intangible service than a tangible
    product. After reading Chapter 3 of the text,
    pick one of the cells in Table 3.4 Service
    Classifications and name a service offered in
    that classfor example, business remodeling
    service under consulting and operations

4
BUS 330 Course Begins Success / bus330.com
  • BUS 330 Week 1 Journal Learning Reflection
  • BUS 330 Week 1 Quiz
  • Think for a moment about the last product you
    purchased. What was the product? What is the
    brand name of the product? How would you describe
    the customer for this product?
  • Question 1.
  • Which of the following lists contains all four
    of the purchase criteria categories identified as
    part of the Four Utilities of Customer Value?

5
BUS 330 Course Begins Success / bus330.com
  • BUS 330 Week 2 DQ 1 Product Life Cycle
  • BUS 330 Week 2 DQ 2 Product Usage Categories (Ash)
  • Product Life Cycle. By having an understanding of
    the product life cycle, businesspeople can make
    savvy marketing choices. What is a popular item
    today that youve seen go through the product
    life cycle? Explain the characteristics for each
    phase of the products life cycle.
  • Product Usage Categories. Visit Minimus.biz
    (Follow the link located in required resources),
    a company specializing in individually-sized
    products. Review the different product categories
    along the left navigation panel of the home page.
    How might these items be combined to create a
    usage group like a convention survival package
    or campers kit?

6
BUS 330 Course Begins Success / bus330.com
  • BUS 330 Week 2 Journal Learning Reflection
  • BUS 330 Week 2 Quiz
  • How would you apply the four ps to a service?
    Choose a service you use. What is the service?
  • What is the name of the business that delivers
    the service? Describe the role of the four ps in
    the companys marketing for that service.
  • BUS 330 Week 2 Quiz
  • Question 1.
  • Retailers fill a market niche somewhere between
    low cost/low service and high cost/high service.
    Which of the following examples occupies the
    highest service/highest cost market niche?

7
BUS 330 Course Begins Success / bus330.com
  • BUS 330 Week 3 DQ 1 Customer Relationship
    Management
  • BUS 330 Week 3 DQ 2 Demographics and Trends
  • Demographics and Trends. Appraise the three
    trends described by American Demographics as
    America the Crowded, The Mighty Mature Market,
    and The Consumer Kaleidoscope. Explain how these
    trends overlap. Select a trend and describe how
    it has contributed to more than one of these
    population changes
  • Customer Relationship Management. Choose a water
    park or other vacation destination. Create a
    hypothetical marketing campaign that uses what
    youve learned about the CRM approach. Describe
    how you might apply insights about developing
    long-lasting relationships with customers to
    retain or reactivate past visitors

8
BUS 330 Course Begins Success / bus330.com
  • BUS 330 Week 3 Quiz
  • BUS 330 Week 3 Written Assignment (Dramatic Youth
    Population)
  • Question 1.
  • Which of the following is NOT one of the nine
    criteria for effective segmentation of markets?
  • Question 2.
  • Which of the following answers is the BEST
    example of trigger marketing?
  • Written Assignment. The dramatic population
    growth underway in China and India is currently
    dominated by the young. Trends toward
    western-style consumption are underway in both
    nations. Given the emphasis on the youth market
    in the US over the last 60 years (ever since the
    baby boom),

9
BUS 330 Course Begins Success / bus330.com
  • BUS 330 Week 4 DQ 1 Functions of Marketing
    Management
  • BUS 330 Week 4 DQ 2 Marketing Plan
  • Functions of Marketing Management. Assume you are
    the Marketing Manager for Target or another
    brand. How would you apply the four functions of
    the marketing management process in your role? In
    your answer, identify how a marketing manager
    might realize when it is time to focus on one
    function or another.
  • Marketing Plan. Imagine you are consulting with a
    manager of a business that sells cleaning
    supplies to nursing homes. Your client wants to
    develop a marketing plan but has a small budget
    for marketing his business. How would you show
    your client the benefits of a marketing plan?

10
BUS 330 Course Begins Success / bus330.com
  • BUS 330 Week 4 Quiz
  • BUS 330 Week 5 DQ 1 Corporate Social
    Responsibility
  • Corporate Social Responsibility. The BP and
    Toyota cases concern companies that acted in ways
    that would clearly cause harm to the public
    and/or the planet. To do so, individuals at many
    levels played a part. If you worked in the
    marketing department of BP or Toyota, explain
    your departments responsibility related to these
    issues
  • Question 1.
  • What strategic similarity exists between the
    Question Marks of the BCG Matrix and the
    Diversification strategy in Ansoffs Matrix?
  • Question 2.
  • Why is planning important to the business
    function of marketing management?

11
BUS 330 Course Begins Success / bus330.com
  • BUS 330 Week 5 DQ 2 Marketing Ethics and Children
  • BUS 330 Week 5 Final Paper (Marketing Managers
    and Strategy)
  • Describe ethical considerations with regard to
    marketing to children. When the marketers pitch
    includes a cause component, such as a breakfast
    cereal that promises to provide breakfasts to
    undernourished school children, explain whether
    this is ethical or unethical marketing
  • The Final Paper should demonstrate understanding
    of the reading assignments as well as the
    implications of new knowledge. The eight- to
    ten-page paper should integrate readings and
    class discussions into work and life experience.
    It may include explanation and examples from
    previous experience as well as implications for
    future application.

12
BUS 330 Course Begins Success / bus330.com
  • BUS 330 Week 5 Quiz
  • Question 1.
  • Which of the following lists was presented in
    Chapter 10 as a possible organizational structure
    for advertising agencies?
  • Question 2.
  • Which answer conveys an obligation of employees
    toward their employers discussed in Chapter 10?

13
BUS 330 Course Begins Success / bus330.com
For More Tutorials
www.bus330.com
Write a Comment
User Comments (0)
About PowerShow.com