Why Local Businesses Prefer Signs and Outdoor Advertising in Dubai

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Outdoor Advertising in Dubai

Why Local Businesses Prefer Signs Outdoor
Advertising in Dubai?
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DIRECTING AND GUIDING THE ROAD USER AND THE
PEDESTRIAN
An effective sign system is also needed to
satisfy the information needs of the traveller
and the tourist.
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ADVERTISING WITH INFORMING AND WARNING
In outdoor advertising serves informing and
warning the public in order to enhance general
Well-being and safety. Educational medium by
conveying messages concerning public campaigns
such as family planning, environmental and health
issues, crime prevention, road safety and wartime
campaigns.
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STIMULATING ECONOMIC GROWTH AND PROMOTING FREEDOM
OF COMMERCIAL CHOICE
Freedom of commercial speech or advertising is
seen as being at the heart of the market-driven
economy and a major contributor to healthy
competition. Advertising plays an important role
in the upliftment of communities living
standards in general by lowering the cost of
consumer items.
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ENHANCING THE VISUAL ENVIRONMENT
If sound design principles are applied
tastefully, outdoor advertisements and signs may
enhance the visual environment in various ways.
It may contribute to the necessary visual
diversity, interest and character needed.
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