Vincit Media

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• VINCIT MEDIA
• DIGITAL MARKETING
• BY-AMAR.T
• WWW.VINCITMEDIA.COM

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HISTORY OF ADVERTISING INDIAN ERA

• Born of advertising media-Since past 200 year ago
  Mohenjo-Daro/Harrappa people directly connected
  but formally the history of advertising in India
  are parallel the history development of Indian
  press. the father of journalism first Indian
  newspaper started by James august hickey on
  January 29,1980 was called the Bengal gazette or
  Calcutta general advertiser.
• Latin word advertere-to turn the mind toward.
• Advertising is any paid form of non personal
  presented
• promotion of ideas, goods services by an
  identified sponsor .
• Digital meaning imagenry Digital video games,
  web pages websites, including social media,
  data data bases.

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History Of Digital Marketing

• 1744-Ben Franklin launches first mail-order
  guarantee
• 1903-First combination of telephone directories
  and direct mail
• 1971-first email
• 1978-first email spam
• 1986-ACT!Contact management and database
  marketing software launched
• 1994-First banner ad(in Hotwired, precursor to
  WIRED),first search engine
• 1997-First social networkSixDegrees.com

• Over Decades
• 1970s-Telesales
• 1980s-contact Management
• 1990s-Sales Force Automation
• 2000s-Customer Relationship Management
• Evolution of Marketing .

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Search Marketing

• Two types of search marketing

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WHAT IS SEARCH ENGINE MARKETING ?

• Search Engine Marketing (SEM) is a form of
  internet advertising utilizing search engine
  results to promote brands and websites.
• It is a paid media where advertisers bid of
• specific search keywords that when typed in,
• their ads are shown.

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SEM TERMINOLOGYWhat do these mean?

• PPC-Pay Per Click
• CPC-Cost per click
• Creative/ Adtext-Heading Description of search
  ad
• SERP-Search Engine Result Page
• CTR-Click Through Rate
• Impressions-No.of times ads shown
• Google Content Network
• Rank/ Position- The position your ad is shown
  when a keyword is searched
• Quality score- A ranking Google gives your ad
  based on its CTR, relevance to the keyword

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WHAT IS SEARCH ENGINE OPTIMISATION?

• Search engine optimisation (SEO) is the process
  of improving website and content so that it is
  visible to search engines.Website SEO aims to
  make the information services that
  organisation provide most relevant info (by the
  search engine) to match the keywords that their
  users are searching for.

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Paid local search option

• Arrow Shows LSO/Maps

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Paid Search Option You Tube
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Ad words-bidding strategy/Targeting

• Bidding Strategies
• Position/ rank
• Max CPC
• Broad match
• Phrase Match
• Exact Match
• Targeting
• Location targeting
• Device targeting
• Retargeting

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Ad words-Keywords
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Ad words-Extensions
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