Seo in chennai

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SEO IN CHENNAI
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How to Integrate SEO and Web Design

• Web Designers and SEO teams remain locked in a
  constant feud divided by a line in the Google
  sandbox. Both sides stand behind their respective
  crafts, each believing their work is vital to
  online success.
• On the one hand, the SEO team must drive traffic.
  The other must communicate brand experience. Both
  are very essential, yet employ very different
  techniques and ideas. How can web design and SEO
  live together in harmony?
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The Design Team

• Web Designers in INFOZUB create websites with the
  client's audience in mind.
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• Too often they believe a user's experience
  dictates success. A simple "build it, and they
  will come" mindset pervades their approach to
  site design. That's not all bad.
• At a very basic level, creative teams long to
  tell a story. Through design and copy, the team
  takes a brand and crafts a world for it. They
  built a Website with a look and theme a feel and
  flavour.

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• Often, the most efficient way to convey a message
  is through most potent technologies like AJAX,
  Flash Animation, and Silverlight. Even video
  integration (read youtube) has become more
  prevalent with increased broadband penetration.
• Designers want to make use of these technologies
  because they engage the user. Technological
  integration helps tell the brand story and bring
  design to life. If Flash or Silverlight makes the
  overall site experience more enticing and
  interactive, then designers should implement them
  accordingly.

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The SEO Team

• If a designer tells a story, then the search
  engineer provides directions to the lecture hall
  where it's told.
• The SEO side focuses heavily on traffic and
  visibility, believing a website must be seen to
  be heard.
• Now here's a surprise. Remember those cool
  technologies the creative team wants to use?
  Well, SEO wants to use them too.
• While an SEO-friendly website doesn't need to be
  straight HTML, SEO teams must take into
  consideration search engine spiders. Even if a
  site uses AJAX, key content must be accessible to
  spiders for indexing.

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The Compromise

• It can't all be about Search Engine Optimization.
  If you drive traffic to a site and user
  experience is sub-par, you disappoint not only
  the user but the client as well. Conversely, what
  good is an eye-catching website if no one can see
  it? The Internet is big enough for both
  experimental web design and search optimization.
  It is big enough.
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• While not always easy, the web designer and
  search engine engineer can find ways to achieve
  both creative and search interest without
  sacrificing the integrity of either.
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• The key to such compromises is education. The
  creator must understand how SEO works SEO must
  also comprehend the importance of particular in
  design elements to branding and messaging. Both
  must also consider how visitors will reach the
  site.

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The Client Comes First

• Regardless of department affiliation, our web
  designers and SEO engineer will place your
  (client) interests before their own. Customers
  want both brand identity and search visibility.
  The creative and SEO teams need to put aside
  their feud to meet such expectations.
• Sometimes you might have to forgo a video splash
  page, or you may need to optimize a Flash
  microsite. Even if you disagree with the other
  department's tactics, you still need them to
  achieve project objectives. Our client matters.
  You matter. 

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