An Insight Into 2017 Digital Marketing Predictions

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AN INSIGHT INTO 2017 DIGITAL MARKETING
PREDICTIONS
S K Y B O U N D D I G I T A L L L C
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INTRODUCTION 2017 i s knocking at the door and a
challenging year for digital marketers l ies
ahead. Mobile and internet usage continues to
rise as usual and i t looks l ike traditional
marketing methods can no longer be the sole
choice for businesses to promote their brands
across the globe. Here we will look at the
growing technologies that will dominate the
Digital Marketing landscape in 2017.
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THE RISE OF AR VR Augmented Reality ( AR)
which i s quite different f rom Virtual Reality
( VR) i s going to be the next big update for
marketers and users. Pokémon Go has already
given us an experience of AR and showed how
marketers can benefit f rom i t. AR and VR will
change the way how marketers and customers
interact with each other as AR- enabled games,
apps, and ads will soon be available in the near
future.
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HIGHER ROI THROUGH LIVE VIDEOS The recent
introduction of l ive video streaming through
various apps and social media platforms l ike
Facebook has been a massive success. People are
enjoying the l ive moments l ike this year s f
i rst US Presidential debate. Brands are looking
to come up with apps for l ive streaming
options to strengthen their relationship with
existing customers and to generate new customers.
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WEARABLES AND SMART DEVICES Wearables and smart
devices are already in use but in 2017 we can
expect a higher usage of such devices and a
greater penetration in the areas which were not
used to such facilities. Along with Apple i
Watch, Google Glass a lot of other devices will
soon be launched in the future which will
eventually change the system of local marketing.
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DOMINANCE OF
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INSTANT MESSEGAING APPS Text marketing will no
longer be of much use for marketers as instant
messaging apps l ike Whatsapp have become the
primary platform for users. However, Whatsapp i
s l ikely to give marketers some good news with
their new option for Commercial Messaging in
2017
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IT'S ALL ABOUT ENGAGEMENT Relying on influencers
to channel some of their audience might end up
with unfruitful results i f fake profiles and
low engagement rates are not analyzed properly.
Focus should be on how much engagement an
influencer can actually produce rather than the
countless follower l i st.
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SKY LAUNCH DESIGN STUDIO BRAND GUIDELINES
2025 07 QUALITY CONTENT Quality content along
with good content marketing strategies by
marketers i s a must for businesses to stay in
the competition. Demand for skilled content
writers will surely increase. On the other side,
paid digital marketing activities are a must in
2017 and hence need of quality paid contents for
promotion gained high importance.
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SKYBOUND DIGITAL LLC
16220 Osceola Trail, Edmond, OK 73013, USA Call
- 1 405-531-4021 Email - marketing_at_skybound.io
Visit www.skybounddigital.com