Influencers Are The Latest Buzz In Social Media.

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• Influencers Are The Latest Buzz In Social Media.

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• These accounts are like the popular kids in
  high school, everyone looks up to them, theyre
  the trendsetters and what they say goes. With
  thousands, or millions, of followers, immaculate
  content, charismatic personalities and
  high-profile reputations, influencers are the
  power players of social media.

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• But despite why theyre popular, whats
  important is that they have influence over large
  audiences and if youre savvy, you can use that
  influence to your advantage.

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• Leveraging the power of influencers can fast
  track you to achieving your social media goals.
  According to The Shelf, content shared through
  influencers in your industry increases conversion
  by at least a 3x-10x higher rate.

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• Whether you want to sell more products, build
  your audience or improve your reputation as a
  leader in your field, influencers have the power
  to immediately action these goals. One mention of
  your brand by an influencer can bring an
  inundation of interest to your doorstep.

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• Why are social media influencers important?
• The greatest benefit of influencers is by far
  their audience. They have captured the attention
  of an enormous number of people, all usually with
  a shared interest in a particular topic or
  lifestyle.

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• If you find an influencer who shares the same
  ideals as your brand, then youve basically found
  your target audience gathered nicely in one
  account waiting for you to reach out to them.

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• Other benefits of working with influencers
• Increased awareness A mention of your brand
  or kind words about your product act as the most
  powerful form of advertising word of mouth. A
  study by The Shelf reports that 92 of consumers
  trust recommendations from other people over
  branded content.

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• Greater traffic Endorsement of your brand
  from an influencer should cause their followers
  to flock to your social media accounts or website
  in search of more information.
• Credibility An influencers referral is
  often all an audience needs to trust your brand
  no questions asked. These people have the power!

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• How to harness influencers?
• Do your research The influencers you
  approach must be relevant to your brand and your
  brand must be relevant to the influencer. Dont
  approach an account if you have nothing in
  common.

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• Engagement Now that you have identified
  the influencer/s relevant to your brand, start
  building a relationship with them. Interact with
  content that they share and participate in
  conversations that they start, show that you are
  genuinely interested in them.

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• Approach Once youve developed a
  relationship with the influencer you can ask for
  a little help with your social media. Most
  influencers are willing to help others in the
  industry, provided that there is no conflict of
  interest. A growing number of influencers have
  managers who handle their promotional requests,
  this is usually stated within the bio of their
  accounts or blogs.

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• Collaborate If working together is proving
  beneficial for your brand and your chosen
  influencer, consider business opportunities
  together. Perhaps a competition that requires
  entrants to like both your brand and the
  influencers social media page to cross promote
  each others accounts.

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• Maintenance Dont use and abuse your
  influencer. If youve benefited from their help,
  be thankful and return the favour. Continue
  engaging with the influencer and their content
  even if youre not currently working together,
  you never know when you may need their help
  again!

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• Remember, research your desired influencer,
  build relationships and make reasonable requests.
  Dont be afraid to approach influencers, if you
  get knocked back revise your strategy, be patient
  and in the meantime continue with other
  strategies to grow your audience.
• http//insightsocialmedia.com.au