Digital Marketing Strategy in 2016

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BRAINMINE WEB SOLUTION
What should be your digital marketing strategy
2016
 Digital marketing company in Pune
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Digital marketing
Digital marketing is no more an option. It has
become the need of the hour. With an ever
expanding base of internet users, companies are
taking their marketing online in order to connect
with their customers and keep steady with the
competition. All this might come across as
challenging for small businesses and startups.
Whether doing it yourself or hiring a digital
marketing company in Pune, the key is to develop
a digital marketing strategy that helps your
business grow. Here are the significant steps to
formulate an advantageous digital marketing
strategy for online success.
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STEPS FOR FORMULATING
Goal and Objective When looking for ways to grow
your business, you might want to create brand
recognition, beat competition or have a larger
pool of customers. Whatever your objective is,
having clarity on what do you want to achieve
through digital marketing efforts will increase
your chances of success. Small businesses usually
jump in blindly without any clear goal and that
can ruin their efforts. Digital marketing is
about planning and approach. Having a clear set
goal will help you maintain focus in the right
direction.
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Identify Your Customer
Understanding your customers helps you to sell
more. The more you know your customers or target
audience the better you will be able to identify
opportunities to connect with them and make them
interested in your products and services. You
need to understand that traffic does not equal to
conversions. So keep your digital marketing
strategy focused on conversions, which can only
happen if you know who your target audience is
and what their needs are.
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Identify Your Competitors
According to the marketing guru Philip Kotler,
Poor firms ignore their competitors average
firms copy their competitors winning firms lead
their competitors. Only those businesses are
successful that keep an eye on what their
competitors are up to, and use such information
to strategize better. So identify who your
competitors are, what they are doing and what is
their position in the market.
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Assign Rules
Any strategy works based on proper work planning
and task allocation. Assign the rules at the
outset, how the team works and who does what. A
professional digital marketing company in
Pune can be helpful here. As they have expert
teams for various digital marketing activities
with individuals responsible for various task
deliveries.
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Search Engine Marketing
People are greatly spending time online,
regularly using search engines to look for
information, products and services. Be it on
their computers or smart phones. Clearly, they
can be targeted for your business through Search
Engine Marketing. It is an incredible opportunity
to target people directly based on what they
search, putting your company and brand right in
front of them. Targeting online users through
search engine marketing tools like keyword
research, on page and off page search engine
optimization, link building, paid search
advertising, and PPC can help you get traffic
that leads to desired conversions.
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Content Marketing
Content is the soul of digital marketing. And
doing it right is the biggest challenge. There
are multiple ways to share your business
information with customers and it is wise to use
a mix. Some of the popular ways of doing content
are blogging, guest blogging, press releases,
white papers, documents, presentation, podcasts,
eBooks, videos, and infographics.
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Social Media Marketing
Defining the goals you want to achieve
through social media marketing is a must. Chose
the social networks you should be on. Also, think
about whether you should have multiple social
media accounts for certain networks. Obviously,
you should be on the same networks as your
audience be it Facebook, LinkedIn, Twitter,
Google, Instagram, Pinterest, YouTube, Tumblr or
Snapchat. Plan ahead the content you will share
through social media. Without fail, stay focused
on the topics your audience cares about.
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Email Marketing
An email marketing strategy should definitely be
a part of your overall marketing strategy and
business plan. Email marketing has some
substantial benefits compared to most other
marketing methods including flexibility, low
barrier of entry, high reach, minimal risk and
total control. Build an email list that grows
with time, write great emails and time them
strategically. A professional digital marketing
company in India can help you leverage this
amazing marketing tool to the optimum by creating
productive schedules and helping you expand your
email list quickly.
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Mobile Marketing
India has witnessed a surprising surge of smart
phone usage in recent years. As a result, mobile
has gradually become a significant component of
digital marketing. When integrating mobile
marketing into your digital advertising strategy,
carefully chose the platforms you will be using
to promote your products and services i.e. SMS,
MMS, mobile apps or mobile coupons
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Affiliate Marketing
Simply stated, affiliate marketing is the process
of earning a commission by promoting other
companys products or services. By building an
affiliate program you can get other companies to
promote your products or services amongst their
own already strong customer base. The best part
is that you will only have to pay for the leads
that convert into sales. To conclude,
consistently measuring the results of your
digital marketing efforts is of utmost
importance. Take time to analyze and check how
things are going. 
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CONTACT US
Brainmine Web SolutionsAshoka Society,Sambhaji
nagar, Kalewadi Phata(Thergaon), Pune,
Maharashtra P [phone] M 07387677774,089
75834774 info_at_brainminetech.com sales_at_brainminetec
h.com
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VISIT AT
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