What does a Brand Consultant do

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What does a Brand Consultant do?
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Branding consultants

• Provide analysis, solutions, and general
  marketing expertise to help companies
  successfully sell their products.
• Scrutinize, analyze and evaluate the brand
  identity, brand performance and brand strategy of
  their clients products or services.
• Offer expert insights into how their client can
  revitalize their brand.

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• Lend their marketing expertise to help a company
  make key strategic decisions and bring a product
  to market.
• Develop and help implement strategies for both
  new and existing products
• Influence all phases of marketing, from design
  and distribution decisions to advertising and
  public relations messaging.

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Duties of a Branding Consultant

• Gather data, perform market research to identify
  target markets and assess consumer perceptions,
  competition, business trends, and product value.
• Perform internal audits to ensure the needs and
  goals of a company's departments are aligned.
• This research informs the development of an
  overall brand strategy, which can affect logo and
  package design, pricing, placement, advertising
  campaigns, and customer service messaging.

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• Decide where to distribute a product, what medium
  is best for advertising and how to shape product
  messages for different demographics.
• Recommendations focus on brand name, packaging
  design and visual merchandising to strategy
  development, copywriting, internal brand
  engagement and the use of social media and other
  digital phenomena.

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THANK YOU!

• Get in touch with us today to hire the right
  brand consultant who will design the right
  strategies for your business and help you to
  reach your target audience.
• Visit us - http//www.brandharvest.net/