5 Ways How Social Media Affects The SEO

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5 Ways How Social Media Affects The SEO
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Social media has always remained in core
connection with the SEO. The connections can be
explained in numerous ways and so if you ask 5
SEO experts, they would have 5 different opinions
about it. The traffic through social media is
many times considered an organic ranking factor
while some SEO experts disagrees with it. Some
even say that social media definitely has a
relevant impact on SEO but not much enough to
rely upon. In other words, the social media
stills stands as one of the constituent among
other SEO factors. The social media is expected
to remain connected with SEO since it contributes
a lot in forming traffic. Below are listed few
examples where social media tend to impact SEO
directly or indirectly.
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1. Effects of Personalization

While it is essentially true that you may get the
global results in the private browsing mode.
However, in case you are logged into your account
in the browser, the search engines like google
can prioritize the search results based on your
previous activities over google plus and other
such platforms and can also relate your social
circles preferences with it. While this is aimed
for healthy user experience, it certainly
differentiates your preferences from potential
search possibilities.
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2. Brand Awareness

• If you own a brand and taste the popularity over
  the social media, naturally the number of users
  over your social media pages tend to increase
  with time.
• Search engines like google consider this as a
  very important aspect of SEO. This may even take
  your website to come on the top 10s in the search
  results even when you have focussed on your
  social media and user experience only.

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3. Web Visitors and Sharing

• You must be aware of the social sharing plugins
  that most websites are using on their blogs and
  pages. When users like your content or services,
  they tend to share it with their social media
  connections and circles which in turn form a
  vicious cycle.
• While the content carries the value here, users
  keep sharing and spreading it. Increase in number
  of visitors along with the low bounce rate
  signals a positive impact on search engines.

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4. Author based search results

• Google has somehow expressed that the author
  relevance can highly affect search engine
  results. Holding the authorship depicts the
  engagement of real time users and less spammy
  content.
• This is not yet implemented but is expected to
  get revealed in the future.

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5. Link Relevance
Even when you have not actively promoted and
maintained the social community for your
business, a single link posted on social media
platforms like twitter, facebook, linkedin and
google plus carries the potential to boost your
website traffic and let more users reach you
easily.
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