Variable Data vs. Direct Mail

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Variable Data vs. Direct Mail
www.socalgraph.com
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• Variable Data Printing (VDP) is a form of
  digital printing, which includes on-demand
  printing and other elements (text, graphics,
  images and more) which can be changed from one
  printed piece to the next, without slowing down
  the overall printing process.

www.socalgraph.com
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• Lets say that you want to send postcards to
  your top 100 clients inviting them to a special
  event. With digital printing, you can print the
  postcards with the same event information but
  with different names, salutations and even
  alternative color scheme and images depending on
  your preference. Variable Data Printing allows
  you to capture consumer response rates to your
  print marketing campaign.

www.socalgraph.com
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• With Variable Data Printing, your clients will
  feel as if they are receiving personal attention
  from your company, ensuring consumer loyalty for
  years to come. Variable Data Printing can be
  custom tailored to your exact specifications.

www.socalgraph.com
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• Direct mail is a marketing strategy that used a
  mail service to deliver a promotional printed
  piece to your specific targeted audience. It
  encompasses a range of marketing materials such
  as brochures, catalogs, postcards, newsletters
  and more. Direct mail offers advertising that can
  be sent directly to your prospective customers
  through the mail.

www.socalgraph.com
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To learn more about Southern California Graphics
and variable data printing vs. direct mail,
please call 310-559-3600 and visit
http//www.socalgraph.com/variable-data-printing-v
s-direct-mail/.
Southern California Graphics 8432 Steller
Drive Culver City, CA, 90232 [phone]