OOH Publicity For UBER

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OOH Publicity For UBER
Global Advertisers, Indias finest outdoor agency
has been roped in to promote taxi service
app-Uber. The agency has offered its best
hoardings to create buzz around the premium
services of Uber. After entering the Indian
market about three years ago, Uber made several
addition to its services that were brought in
keeping the Indian riders in mind
exclusively.   Commenting on the campaign,
Sanjeev Gupta, Managing Director, Global
Advertisers, said, We are glad to be a part of
Ubers outdoor campaign. With powerful creatives
and positioning of our A hoarding, we are able
to successfully capture the attention of
commuters on the way for our prestigious
client.   Looking at the cost-conscious Indian
market, in November 2014, Uber launched the
UberGO service, featuring a new fleet of low cost
hatchbacks. With the introduction of UberGO, the
service started to make a lot more sense to daily
commuters with the fares priced even lower than
kaali-peeli taxis.
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