Seo Strategies For E-Commerce Websites

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Seo Strategies For E-Commerce Websites
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Starting an e-commerce site provides a unique
challenge, not only in cementing your name in the
market, but also in formulating an effective SEO
strategy. E-commerce sites have unique challenges
and differences from other websites, but with
proper best practices, SEO doesn't have to be
difficult for them.
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Site Maintenance
Due to the nature of e-commerce sites and the
amount of products being sold, you have to be
diligent in the upkeep of your product pages and
regular site maintenance.
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Internal Linking Structure
The fewest number of clicks a customer needs to
make in order to reach any particular page on
your domain is ideal. This is why creating an
internal linking structure is essential for any
SEO campaign.
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Alternative text
Alt text is an often overlooked aspect of SEO
strategy. For e-commerce sites, the alt text is
particularly important, especially with the rise
of Google image search.
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Avoid Using The Same Keywords
Optimizing product pages with keywords can
quickly become problematic. By using the same
keywords on all similar product pages, you are in
fact creating duplicate content.
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Linkable Assets
If you have a linkable assets on your domain you
will have the ability to have your assets
referenced on external domains as well as begin
additional SEO strategies
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