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MHA 626 Week 1 Discussion 1 Business and
Strategic Planning FOR MORE CLASSES VISIT
www.mha626mentor.com Week 1 Discussions To
participate in the following discussions, go to
this week's Discussion link in the left
navigation. Business and Strategic Planning The
business plan of a healthcare organization
describes the purpose of the HCO and lends
structure to its organizational goals. The
strategic plan is used as a directional guide in
other words, how the organization will fulfill
its purpose and put ideas into action. The
strategic plan also prioritizes the
organizations resources as a means to fulfill
the business plan. Simply put, the business plan
is the what, and the strategic plan is the
how.
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MHA 626 MENTOR Career Begins/mha626mentor.com
MHA 626 Week 1 Discussion 2 Strategic Planning
and Marketing FOR MORE CLASSES VISIT
www.mha626mentor.com Strategic Planning and
Marketing Figure 1.1 in the course text
illustrates how various functional plans for a
healthcare organization support the overall
strategic plan. Figure 1.1 Relationship of
overall strategic plan to business unit plans.
Adapted from Strategic Planning and Marketing in
Healthcare Organizations by R. Stevens and L. S.
Silver, 2015, section 1.2 The Importance of
Strategic Planning and Marketing Strategic
Planning Process Overview. Copyright 2015 by
Bridgepoint Education, Inc. The healthcare
delivery system is often described as a
service-driven industry. Therefore, it is vitally
important for healthcare organizations to define
the services that they are providing however, it
is equally important to determine the
demographics or customer base that requires the
specific service.
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MHA 626 MENTOR Career Begins/mha626mentor.com
MHA 626 Week 1 Individual Assignment Vision,
Mission, and Values Statements (Banner Health
Organization) FOR MORE CLASSES VISIT
www.mha626mentor.com Assignment To complete the
following assignment, go to this week's
Assignment link in the left navigation. Vision,
Mission, and Values Statements The course is
structured so that each week you will work on
specific segments of your marketing plan for the
Final Project that is due in Week Six. This week
you will choose a specific healthcare
organization (HCO) and begin examining the
products and services found in the HCOs
strategic plan. For this assignment, read Chapter
3 in the course text, which addresses the
importance of the mission, vision, and values
statements to organizations. Why is it important
for an organization to have these statements?
What purpose do they serve?
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MHA 626 MENTOR Career Begins/mha626mentor.com
MHA 626 MENTOR Career Begins/mha626mentor.com
MHA 626 Week 1 Individual Assignment Vision,
Mission, and Values Statements (Department of
Defense military medicine) FOR MORE CLASSES VISIT
www.mha626mentor.com Assignment To complete the
following assignment, go to this week's
Assignment link in the left navigation. Vision,
Mission, and Values Statements The course is
structured so that each week you will work on
specific segments of your marketing plan for the
Final Project that is due in Week Six. This week
you will choose a specific healthcare
organization (HCO) and begin examining the
products and services found in the HCOs
strategic plan. For this assignment, read Chapter
3 in the course text, which addresses the
importance of the mission, vision, and values
statements to organizations. Why is it important
for an organization to have these statements?
What purpose do they serve?
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MHA 626 MENTOR Career Begins/mha626mentor.com
MHA 626 MENTOR Career Begins/mha626mentor.com
MHA 626 Week 2 Assignment SWOT Analysis (Banner
Health Organization) FOR MORE CLASSES VISIT
www.mha626mentor.com Assignment To complete the
following assignment, go to this week's
Assignment link in the left navigation. SWOT
Analysis This weeks assignment will allow you to
generate content that you will incorporate into
the Market Analysis section of your Final
Project. To prepare for this assignment, read
Chapter 4 of the course text and the article by
Simoneaux and Stroud (2011). You may also want to
review the recommended article by Valentin
(2001). During the analysis stage, you consider
external factors that pose possible threats to or
provide opportunities for your organization and
compare these factors against your HCOs internal
operation to diagnose its strengths and
weaknesses. Many HCOs have found it useful to
conduct a SWOT
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MHA 626 MENTOR Career Begins/mha626mentor.com
MHA 626 MENTOR Career Begins/mha626mentor.com
MHA 626 Week 2 Assignment SWOT Analysis
(Department of Defense military medicine) FOR
MORE CLASSES VISIT www.mha626mentor.com Assignme
nt To complete the following assignment, go to
this week's Assignment link in the left
navigation. SWOT Analysis This weeks assignment
will allow you to generate content that you will
incorporate into the Market Analysis section of
your Final Project. To prepare for this
assignment, read Chapter 4 of the course text and
the article by Simoneaux and Stroud (2011). You
may also want to review the recommended article
by Valentin (2001). During the analysis stage,
you consider external factors that pose possible
threats to or provide opportunities for your
organization and compare these factors against
your HCOs internal operation to diagnose its
strengths and weaknesses. Many HCOs have found it
useful to conduct a SWOT
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MHA 626 MENTOR Career Begins/mha626mentor.com
MHA 626 Week 2 Discussion 1 Patient Centered
Marketing FOR MORE CLASSES VISIT
www.mha626mentor.com Patient-Centered
Marketing This discussion will allow you to
generate content for your Final Project regarding
your chosen healthcare organizations customers
and demographics. As mentioned in Chapter 7 of
the course text, marketing involves both the
creation and distribution of goods and services
(Stevens, R., Silver, L. S., 2015, section 7.1
What is Marketing, para. 4). Marketing
departments should be concerned with customer
needs and meeting those needs in the market
place. The marketing concept for HCOs, therefore,
is patient-centered. However, marketing concerns
within a HCO should not be focused on patients in
general, but on patients who are part of a
pre-selected market segment (i.e., specific
customers with specific needs). To prepare for
this discussion, read Chapter 7 of the course
text and the Rao (2012) article, Generating
Growth Through Patient-Centered Commercial
Strategies. Then read the scenario below and
address the points that follow.
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MHA 626 MENTOR Career Begins/mha626mentor.com
MHA 626 Week 2 Discussion 2 Selecting Marketing
Strategies FOR MORE CLASSES VISIT
www.mha626mentor.com Selecting Marketing
Strategies This discussion will allow you to
create content for your Final Project regarding
the use of an appropriate marketing strategy.
Marketing strategies provide direction for
marketing efforts that support the goals of the
strategic plan. As described in Chapter 7, there
are three basic marketing strategies Undifferenti
ated Strategy Focus Market Strategy Segmented
Strategy For this discussion, you will select an
appropriate marketing strategy for each of the
following long-term care organizations Happy
Valley Health Care is an 80-bed, rural long-term
care organization with little to no competition.
Over the years, the organization has been
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MHA 626 MENTOR Career Begins/mha626mentor.com
MHA 626 Week 3 Assignment The Importance of
Marketable Objectives (Banner Health
Organization) FOR MORE CLASSES VISIT
www.mha626mentor.com Assignment To complete the
following assignment, go to this week's
Assignment link in the left navigation. The
Importance of Marketable Objectives This weeks
assignment will provide information regarding
marketable objectives found within the strategic
plan for your chosen HCO. The information can be
applied to the Introduction portion of the
marketing plan for your Final Project. After
reading Chapter 7 and reviewing the strategic
plan of your chosen healthcare organization,
construct a three- to four-page paper in which
you discuss the following The key marketing
objectives found in your chosen HCOs strategic
plan Why the objectives fit the role of the
health care organization
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MHA 626 MENTOR Career Begins/mha626mentor.com
MHA 626 Week 3 Assignment The Importance of
Marketable Objectives (Department of Defense
military medicine) FOR MORE CLASSES VISIT
www.mha626mentor.com Assignment To complete the
following assignment, go to this week's
Assignment link in the left navigation. The
Importance of Marketable Objectives This weeks
assignment will provide information regarding
marketable objectives found within the strategic
plan for your chosen HCO. The information can be
applied to the Introduction portion of the
marketing plan for your Final Project. After
reading Chapter 7 and reviewing the strategic
plan of your chosen healthcare organization,
construct a three- to four-page paper in which
you discuss the following The key marketing
objectives found in your chosen HCOs strategic
plan Why the objectives fit the role of the
health care organization
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MHA 626 MENTOR Career Begins/mha626mentor.com
MHA 626 Week 3 Discussion 1 Internal and External
Environmental Analyses FOR MORE CLASSES VISIT
www.mha626mentor.com Internal and External
Environmental Analyses For this discussion, you
will examine information and data from the SWOT
analysis you conducted in Week Two and learn how
that information and data can be applied to the
Environmental Analysis section of your marketing
plan for the Final Project. To prepare for this
discussion, read Chapter 5 of the course text. It
is also recommended that you review Chapter 4,
which was read last week. The creation of a
successful strategic plan is derived from
researched data in particular, applicable data
can be obtained from a SWOT analysis. Review
section 5.4 of the course text, which presents
examples of environmental analysis, both internal
and external, for a hypothetical nursing
facility.
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MHA 626 MENTOR Career Begins/mha626mentor.com
MHA 626 Week 3 Discussion 2 Examining Market
Research Strategies FOR MORE CLASSES VISIT
www.mha626mentor.com Examining Market Research
Strategies For this discussion, you will examine
market research strategies and how the
information gleaned can be applied to the
Marketing Mix section of your Final Project.
Services offered by healthcare organizations are
becoming increasingly diversified regarding
services offered. With this said, health care
organizations rely on market research to
determine their best course of action regarding
time and financial investment. After reading
Chapter 6 and watching the Alanis Business
Academys YouTube video, describe the information
that can be derived from each of the four
quadrants in the Boston Consulting Group matrix.
Additionally, describe the validity and
applicability of implanting the Boston Consulting
Group matrix for your chosen healthcare
organizations marketing plan.
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MHA 626 MENTOR Career Begins/mha626mentor.com
MHA 626 Week 4 Assignment Database Marketing
(Banner Health Organization) FOR MORE CLASSES
VISIT www.mha626mentor.com Assignment To
complete the following assignment, go to this
week's Assignment link in the left
navigation. Database Marketing This week you will
obtain information on database marketing to
support the Marketing Mix section of your Final
Project. As discussed in Chapter 10 of the course
text, database marketing centers on gathering
customer-based information such as gender, age,
occupation, and lifestyles. As an example, to
better understand the wants and needs of patients
and their families, the Happy Valley marketing
director monitors activities on the long-term
care centers web page. Data is collected
regarding specific links viewed such as
activities, skilled care services offered, and
physical therapy.
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MHA 626 MENTOR Career Begins/mha626mentor.com
MHA 626 MENTOR Career Begins/mha626mentor.com
MHA 626 Week 4 Assignment Database Marketing
(Department of Defense military medicine) FOR
MORE CLASSES VISIT www.mha626mentor.com Assignme
ntTo complete the following assignment, go to
this week's Assignment link in the left
navigation. Database Marketing This week you will
obtain information on database marketing to
support the Marketing Mix section of your Final
Project. As discussed in Chapter 10 of the course
text, database marketing centers on gathering
customer-based information such as gender, age,
occupation, and lifestyles. As an example, to
better understand the wants and needs of patients
and their families, the Happy Valley marketing
director monitors activities on the long-term
care centers web page. Data is collected
regarding specific links viewed such as
activities, skilled care services offered, and
physical therapy. If a certain link is viewed
more than other links,
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MHA 626 MENTOR Career Begins/mha626mentor.com
MHA 626 Week 4 Discussion 1 Marketing
Opportunities and Strategies FOR MORE CLASSES
VISIT www.mha626mentor.com Marketing
Opportunities and Strategies For this discussion,
you will obtain information for the Marketing Mix
section of your Final Project. Specifically, you
will focus on your chosen HCOs marketing
opportunities and goals. To prepare for this
discussion, read Chapter 9 of the course text. In
addition, examine your healthcare organizations
SWOT analysis (Week Two Assignment) and the
environmental analysis you conducted (initial
discussion from Week Three). Successful
businesses rely on analytical data as a means to
make informed decisions. Opportunity analysis
provides data to marketing teams that help to
define possible opportunities and encompasses
multiple aspects of a given alternative prior to
making final decisions.
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MHA 626 MENTOR Career Begins/mha626mentor.com
MHA 626 Week 5 Discussion 1 Planning and Control
Measures FOR MORE CLASSES VISIT
www.mha626mentor.com Planning and Control
Measures For this discussion, you will generate
content for your Final Project regarding plan
evaluations that are associated with a product or
service. As discussed in Chapter 12, planning and
control processes should be integrated that is,
both processes should be used to obtain feedback
that will allow the marketing team to
successfully reach strategic objectives through
the marketing plan. For your initial post,
describe the importance of timely information
flow/feedback in terms of your chosen healthcare
organization and marketing plan. Based on your
chosen product or service, why would it be
important for managers and planners to obtain
information concerning marketing results? Why
would reports for a particular timeframe (weekly,
monthly, quarterly) be important concerning your
product or service? How would the feedback in
these reports be used to control the future of
your marketing plan?
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MHA 626 MENTOR Career Begins/mha626mentor.com
MHA 626 Week 5 Discussion 2 Implementation of
Performance Evaluation FOR MORE CLASSES VISIT
www.mha626mentor.com Implementation of
Performance Evaluation This discussion will allow
you generate content for your Final Project
regarding the implementation of performance
evaluation. As discussed in Chapter 12, the
implementation of performance evaluation methods
is an ongoing process that aids the marketing
department in determining the success of its
current programs and the positive direction for
future marketing actions. The authors of your
text highlight multiple performance methods that
can be used to improve the marketing decision
process. For your initial post, state how the
balanced scorecard method could be used to
identify performance procedures, methods, and
responsibilities for controlling set policies
within your chosen healthcare organization and to
evaluate the success of your chosen healthcare
organizations marketing plan.
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MHA 626 MENTOR Career Begins/mha626mentor.com
MHA 626 Week 6 Discussion 1 Ethical and Legal
Issues Surrounding Social Media and Marketing FOR
MORE CLASSES VISIT www.mha626mentor.com Ethical
and Legal Issues Surrounding Social Media and
Marketing This week you will discuss legal and
ethical issues surrounding the use of social
media in marketing. As discussed in Chapters 10
and 11 of the course text and this weeks
required article, the use of social media within
marketing plans provides opportunities for
marketing departments to improve customer contact
and brand awareness. Based on your chosen HCO,
how would you implement the use of social media
(e.g., Facebook, Twitter, Linkedin, Myspace,
YouTube, and other platforms) into your marketing
plan? Lastly, based on HIPAA policies, what legal
and ethical issues need to be considered when
implementing social media as a marketing tool?
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MHA 626 MENTOR Career Begins/mha626mentor.com
MHA 626 Week 6 Final Paper Marketing Plan (Banner
Health Organization) FOR MORE CLASSES VISIT
www.mha626mentor.com Marketing Plan To prepare
for this assignment, read this weeks required
article by Firshein (1996). For your Final
Project, you will compile the work you have
completed throughout the course to develop a 10-
to 15-page marketing plan that supports the goals
of a strategic plan for a real-world healthcare
organization, incorporating instructor and peer
feedback as appropriate. The Marketing Plan must
contain the following sections Executive
Summary Provide a brief summary of the marketing
plan. Introduction State the objectives of the
strategic plan.
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MHA 626 MENTOR Career Begins/mha626mentor.com
MHA 626 Week 6 Final Paper Marketing Plan
(Department of Defense military medicine) FOR
MORE CLASSES VISIT www.mha626mentor.com Marketin
g Plan To prepare for this assignment, read this
weeks required article by Firshein (1996). For
your Final Project, you will compile the work you
have completed throughout the course to develop a
10- to 15-page marketing plan that supports the
goals of a strategic plan for a real-world
healthcare organization, incorporating instructor
and peer feedback as appropriate. The Marketing
Plan must contain the following
sections Executive Summary Provide a brief
summary of the marketing plan. Introduction State
the objectives of the strategic plan. Explain how
your marketing plan will achieve specific
objectives and support the organizations
business plan and strategic plan.
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