Digital Trends In 2017

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Digital trends for the market in 2017
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In 2016, online marketing was the buzzword. 2017
is not going to be any less different, just the
marketing tactics might change a bit. Given the
complexity and volatility of online marketing, it
is usually advisable for the marketers to be
prepared for any sudden change that might creep
up on them. To ensure that no business is caught
unaware, we have listed out the top marketing
trends that are sure to dominate in 2017. Videos
and more videos While none of us are strangers
to video ads, 2017 will increase their importance
in a consumers life. YouTube and Facebook are
already dominated by video ads and users are used
to seeing them being played online. 2017 will be
nothing different except that more and more
brands would be using this platform to promote
their services. Google is also expected to enter
the fray of online advertising with their in-SERP
video advertising.
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Mobile domination Depending on perspective, 2016
was either a big or a difficult year for mobiles.
The sites which are not optimized for mobiles
were virtually phased out by Google. The
ubiquitous presence of mobile phones is a clear
indication that businesses can make good money
out of mobile focused internet marketing. The top
priority for marketers should be mobile search
and mobile optimization. App-t way For those
moving around with Smartphones and other type of
high-end phones, having an app that provides a
comfortable user-interface is what they are
constantly looking for. An app-indexing has been
introduced by Google which will be advantageous
to running around with a dedicated app in the
future. While it is certainly going to take a lot
longer for apps to replace websites, the
importance of the same cannot be denied and
business owners need to dedicate more efforts
towards mobile app development.
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Media will still be social 2016 saw the power of
social media in taking conversations to another
level altogether. In 2017, online communities
will not only witness company-consumer
conversation but also provide opportunities that
will help improve conversion rates. The prospect
to convert audience into buyers will greatly
increase if social media is used
correctly. Changing search algorithm The one
thing that will be constant in 2017 is the
changes in search engine algorithms. New
information is added to the internet every few
seconds. As such it becomes the job of search
engines to constantly keep on updating their
algorithm in order to decide the kind of content
that need priority and should rank high in the
Search Engine Result Page (SERPs). To be
properly successful, businesses need to be
authentic, instructive and accommodating for all
type of consumers. Apart from Googles algorithm,
businesses also need to pay attention to Facebook
and Bings algorithm.
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Costlier online advertising The last couple of
years have seen a growth of digital marketing
practices and the competition to dominate the
online space is not going to reduce any time
soon. As the demand for top advertising spot
increases, so will the price for such online
advertising. Seasoned marketers are of the belief
optimized advertisements will be talk of the
web. Content that stands out All businesses are
well aware that content is the king in digital
marketing. Online marketing campaign is dependent
on proper content marketing. The demand for
well-articulated writers who can whip up unique
content will see a significant rise. Subject
matter experts will also be a big hit in
businesses looking to expand their base in
different horizons.
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ROI through Conversion Rate Optimization For
digital marketers, Conversion Rate Optimization
is not a new term but it is now necessary for
them to introduce it to the website and landing
pages. The user behavior on websites can be
tracked through the Conversion rate optimization
and will help you identify the elements that are
leading to the most conversion. This conversion
rate will help divert their existing funds for a
greater sale instead of having a separate budget
for advertising. Growth hacking 2017 will see
the further evolution of growth hacking as
businesses will try to grab the attention of
audiences through social media, viral marketing
and other means. After the almost disaster that
was 2016, lay people as well as businesses have a
lot of expectations from 2017. Marketers hope to
utilize the upcoming as well as continuing trends
of 2017 so as to have the best results for their
businesses. Keep your eyes and ears poised and
keep creating!  
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Thank you