Internet Marketing - PowerPoint PPT Presentation

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Internet Marketing

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Internet marketing,refers to advertising and marketing efforts that use the Web and email to drive direct sales via electronic commerce, in addition to sales leads from Web sites or emails. – PowerPoint PPT presentation

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Title: Internet Marketing


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  • Internet Marketing is the process of promoting a
    brand, products or services over the Internet
  • Internet Marketing also deals with creating and
    placing ads throughout the various stages of
    customer engagement cycle.
  • Internet marketing focus on strategy as more and
    more consumers are looking to the internet for
    shopping.

3
Different types of Internet marketing
  • Affiliate Marketing
  • Display Advertising
  • Inbound Marketing
  • Search Engine Marketing
  • Search Engine Optimization
  • Social Media Marketing

4
  • Utilize Search Engine Marketing and Optimization
  • Utilize Affiliate and Associate Programs
  • Use a Coach or Consultant
  • Use Email Marketing
  • Use Articles or News Stories
  • Write Online Press Releases
  • Maintain a Blog

5
Benifits of Internet Marketing
  • Internet Marketing campaign can be traced,
    measured and tested
  • Ability to market your services for free or at a
    low cost
  • Building relations with the customers
  • Lower cost of operation
  • Demographic targeting
  • Tracking results
  • Work at ease

6
How Internet Marketing Help?
  • It can help you promote your business by
  • Allowing you to easily manage individual or mass
    communication.
  • Creating and presenting your business identity
  • Assisting you in managing your brand.
  • Generating customer trust and loyality.

Individual communication
Mass communication
Brand management
Corporate identity
7
Impact of Internet Marketing
  • Internet marketing is a business imperative
    because the Internet is an irrevocable and
    unstoppable trend. Once you choose your domain
    name, youll need to build a professional Web
    site. Here are the main components of any good
    online marketing plan
  • Registering your site with search engines
  • Optimizing your site for search engines
  • Sponsoring search engine keywords
  • Building a database of customer email
    addresses
  • Sending email newsletters
  • Buying online ads

8
Thank You for your time !
We hope you found our presentation valuable. To
know more about Internet Marketing.
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