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MKT 421 Entire Course (2 Sets) For more course
tutorials visit www.tutorialrank.com MKT 421
Week 1 Individual Assignment Favorite Brand Paper
(2 Papers) MKT 421 Week 1 Discussion Question
1 MKT 421 Week 1 Discussion Question 2 MKT 421
Week 2 Individual Assignment Marketing Mix
Presentation (2 PPT) MKT 421 Week 2 Individual
Assignment Personal Branding Plan Paper (2
Papers) MKT 421 Week 2 Discussion Question 1 MKT
421 Week 2 Discussion Question 2 MKT 421 Week 3
Individual Assignment Perceptual Map Presentation
(2 Sets)
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MKT 421 Final Exam Guide (New) For more course
tutorials visit www.tutorialrank.com 1. A
__________ is a road map for the marketing
activities of an organization for a specified
future time period, such as one year or five
years. marketing dashboard marketing
plan operation plan mission statement 2.
What is meant by accelerating the process?
Increase advertising costs during product
launch Speed up new product time to market
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MKT 421 Final Exam Guide For more course
tutorials visit www.tutorialrank.com 1.
Blending the firm's promotion efforts to convey a
complete and consistent message is the goal
of Sales management communications. Integrated
promotional marketing. Sales promotion
communications. Integrated marketing
communications. 2
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MKT 421 Week 1 Discussion Question 1 (UOP
Course) For more course tutorials
visit www.tutorialrank.com Select an
organization with which you are familiar. How
does your selected organization use the different
components of the marketing mix? How does the
marketing mix affect the development of your
selected organizations marketing strategy and
tactics? How can your selected organization use
quantifiable elements to evaluate, monitor, and
control marketing effectiveness?
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MKT 421 Week 1 Discussion Question 2 (UOP
Course) For more course tutorials
visit www.tutorialrank.com Assume you are the
newly hired marketing manager of a company. As
you spend time with other peer marketing
managers, you realize that the company doesnt
place an emphasis on planning within the
marketing organization. Why is planning important
in marketing? What are the essential components
of a marketing plan? How would you convince your
supervisor that the marketing department should
produce formal marketing plans?
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MKT 421 Week 1 Discussion Question 3 For more
course tutorials visit www.tutorialrank.com Why
is strategic planning important to the
organization? How does strategic planning help
the organization? What is the relationship
between strategy and tactics? Explain.
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MKT 421 Week 1 Individual Assignment Strategic
Management Process Paper (2 Papers) For more
course tutorials visit www.tutorialrank.com
This Tutorial contains 2 Different Papers
Write a 350- to 500-word paper in which you
complete the following Describe the
primary components of a strategic management
process, and indicate why a strategic management
process is needed for a company.
Research at least one company and describe the
strategic management process that the company
uses. Format your paper consistent with APA
guidelines.
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MKT 421 Week 1 Individual Assignment Favorite
Brand Paper (2 Papers) (New) For more course
tutorials visit www.tutorialrank.com This
tutorial contains 2 different papers Write a 750-
to 1,000-word paper in which you identify your
favorite brand and explain why it is your
favorite. In the paper you should do the
following Identify a brand about which you are
passionate. Explain a minimum of three reasons
why you are passionate about this brand. Respond
to the following questions
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MKT 421 Week 2 Discussion Question 1 (UOP
Course) For more course tutorials
visit www.tutorialrank.com What is marketing
research? How has the Internet affected marketing
research? As a part of your answer, address time,
cost, approaches, and validity. Why is marketing
research important to developing marketing
strategy?
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MKT 421 Week 2 Discussion Question 2 (UOP
Course) For more course tutorials
visit www.tutorialrank.com What is competitive
intelligence? What is the importance of
competitive intelligence and analysis in
modern-day marketing? How can a companys
marketing organization ensure that it is able to
identify newly emerging competitors in time to
plan and execute an effective marketing strategy
in response to these competitors?
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MKT 421 Week 2 Individual Assignment Marketing
Mix Presentation (2 PPT) For more course
tutorials visit www.tutorialrank.com Select a
company currently experiencing marketing
changes. Create a 6-slide Microsoft PowerPoint
presentation (including a title slide) that
analyzes that company's marketing mix Each of
the four P's should be addressed on its own
slide. The final slide should analyze the changes
this company is experiencing and the driving
forces behind the changes. Use the Wall Street
Journal database in the University Library to
facilitate your research of the company.
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MKT 421 Week 2 Individual Assignment Personal
Branding Plan Paper (2 Papers) For more course
tutorials visit www.tutorialrank.com Write a
750- to 1000-word paper that does the
following Summarizes your background and what
makes you unique in a 1-paragraph elevator
pitch Identifies 3 to 4 companies you want to
work for, and an explanation as to why Identifies
the best methods for contacting those companies
and engaging those who might influence the hiring
decision Format your paper consistent with APA
guidelines.
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MKT 421 Week 3 Discussion Question 1 (UOP
Course) For more course tutorials
visit www.tutorialrank.com Select a product
with which you are familiar. What stage is your
selected product at in the product life cycle?
Provide rationale for your answer. Based on your
knowledge of the product life cycle, what types
of changes will occur to your selected product as
it continues through the product life cycle? How
will this affect the marketing of your selected
product?
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MKT 421 Week 3 Discussion Question 2 (UOP
Course) For more course tutorials
visit www.tutorialrank.com Select a product or
service. Then select three different
organizations that provide your selected product
or service and compare the prices associated with
your selected product or service. What is the
difference between the prices among the different
organizations? What is the rationale for this
difference?
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MKT 421 Week 3 Individual Assignment Perceptual
Map Presentation (2 Sets) (New) For more course
tutorials visit www.tutorialrank.com This
tutorial contains 2 different papers Review
"perceptual mapping" located on the Week 2 ERR
page. Review the example perceptual map in
Exhibit 4-14 in Ch. 4 of Basic Marketing. Select
an industry with many competitors. Select two key
variables that segment the competition.
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MKT 421 Week 3 Team Assignment Strategy and
Positioning Paper (2 Papers) (New) For more
course tutorials visit www.tutorialrank.com
This tutorial contains 2 different papers Select
a new product or service that will be launched by
either an existing organization or one you will
create. This product or service will serve as the
basis for the Marketing Plan you will write
throughout the course. Obtain your instructor's
approval of your product or service before
beginning this project. Write a 2,800- to
3,500-word paper that includes the following
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MKT 421 Week 4 Discussion Question 1 (UOP
Course) For more course tutorials
visit www.tutorialrank.com What is a
distribution channel? What is the relationship
between channels of distribution and logistics?
How does geographical location affect your
selection of distribution channels?
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MKT 421 Week 4 Discussion Question 2 (UOP
Course) For more course tutorials
visit www.tutorialrank.com What are the
similarities and differences between promotional
push strategies and promotional pull strategies?
What is an example of a situation in which an
organization would use a push strategy? What is
an example of a situation in which an
organization would use a pull strategy?
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MKT 421 Week 4 Individual Assignment Blue Ocean
Strategy Paper (2 Papers) For more course
tutorials visit www.tutorialrank.com Write a
750- to 1,000-word paper that describes the
importance of blue ocean strategy and identifies
a product or service that would be considered a
blue ocean move. Include the following A
description of blue ocean strategy and its
importance A product or service that might be
considered a blue ocean move and why An
alternative red ocean move for the same product
or service along with the pros and cons of that
strategy Format your paper consistent with APA
guidelines.
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MKT 421 Week 4 Team Assignment Product, Pricing,
and Channels Paper Paper (2 Papers) (New) For
more course tutorials visit www.tutorialrank.com
This tutorial contains 2 different papers Use
the product and organization you identified in
your Week 3 Strategy and Positioning Paper. Write
a 1,500- to 2,000- word paper that includes A
detailed description of the features of your
product or service including how it solves the
needs of your target market A description of how
your marketing efforts will change with each
phase in the product life cycle The packaging you
will use for your product or service and how it
will add value
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MKT 421 Week 5 Discussion Question 1 (UOP
Course) For more course tutorials
visit www.tutorialrank.com Florida's Department
of Citrus and a coalition of consumer groups have
launched an attack on your company for deceptive
marketing because your company markets its
SunShine drink as fruit juice even though the
drink contains less than 5 fruit juice.
Marketing SunShine drink as a fruit juice leads
parents to believe that they are purchasing a
healthy juice for their children. What ethical
and moral issues are involved in this situation?
Should these issues affect the marketing of
SunShine drink? Explain why or why not.
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MKT 421 Week 5 Discussion Question 2 (UOP
Course) For more course tutorials
visit www.tutorialrank.com You are the
marketing manager for a leading coffee chain.
Your company has made the decision to expand
internationally, specifically into China. What
are some environmental factors that you will need
to consider in marketing your coffee in China?
Which of one of these factors would have the
largest effect on the companys marketing
strategy? Explain why.
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MKT 421 Week 5 Individual Assignment Map the
Supply Chain Paper (2 Sets) For more course
tutorials visit www.tutorialrank.com This
tutorial contains two sets of Paper Select an
industry. Write a 750- to 1,000-word paper that
identifies each link in the supply chain and the
purpose and value in each.
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MKT 421 Week 5 Team Assignment Final Marketing
Plan and Presentation (2 sets)(NEW) For more
course tutorials visit www.tutorialrank.com
This tutorial contains two sets of Paper and
Presentation Combine your Strategy and
Positioning and Product, Pricing, and Channels
papers along with your promotional strategy into
a single Marketing Plan. Write a 6,000- to
7,000-word paper that integrates your previous
Learning Team assignments into a final Marketing
Plan. In addition to your previous papers,
include the following Your promotional strategy
for your product or service, including how you
may use the following
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MKT 421 Week 5 Team Assignment Strategic Plan
Paper and Presentation (2 Papers/Presentation) For
more course tutorials visit www.tutorialrank.com
This Tutorial contains 2 Different
Papers/Presentations The board of directors for
Riordan Manufacturing has asked your team to
create a strategic plan for the
organization. Create a 2,500- to 3,500-word
strategic plan for Riordan Manufacturing starting
from what you learned in Week One and using a
similar strategic management process as Concepts
in Strategic Management and Business Policy by
Wheelen and Hunger. You may also use information
from the team project you completed for Riordan
Manufacturing in Week Four to create the
strategic plan.
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The Best way to predict the Future is to create
it.....To Best way....
www.tutorialrank.com